Campaign Marketing Manager Resume Sample

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Felicia Eichmann
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Work Experience


Campaign Marketing Manager
05/2018 - PRESENT
Los Angeles, CA
  • Ensure marketing activity is well-briefed and set up for success from the outset
  • Plan, build and deliver campaigns, including compelling content, across our chosen channels to attract a qualified audience to our owned properties
  • Own the marketing funnel, growing new, marketing-qualified leads; define the measures of success for each campaign, and establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers
  • Continually refine our processes and automation to nurture leads and convert customers
  • Work closely with the other members of the EU Marketing team (events, PR, social, sales enablement, internal comms) to ensure their activity supports your campaigns
  • Experience working within marketing
  • Experience owning end to end marketing strategies and activities
  • Proven track record of devising and executing campaigns with commercial results
Digital Campaign Marketing Manager
02/2015 - 03/2018
Chicago, IL
  • Strong exposure across a range of marketing channels, specifically CRM and digital marketing
  • Demonstrable experience of managing and briefing other members of the team or third parties
  • Experience working within a regulated industry would be desirable but not essential
  • Research, choose, design and manage tactics in the overall marketing mix, based on a buyer’s journey to increase engagement and response rates
  • Devising and delivering marketing campaigns for the business that help to acquire new clients and retain the current client base
  • Managing and developing the Marketing Executive, working together to ensure quality delivery and continual measurement of all marketing activity
  • Month fixed term contract with the potential to extend
  • Execute and optimize client marketing offers working closely with Marketing Solutions and Loyalty COE’s
  • Test, evaluate, report, and measure marketing results and react appropriately
Customer Campaign Marketing Manager
05/2008 - 08/2014
New York, NY
  • Manage customer collateral and ensure compliance & appropriate inventory management levels
  • Manage Gap Centrally driven projects within the statement channel and plastics package channel for Gap, Inc. Utilize all marketing opportunities with the statement channel and drive RTS campaigns such as FDR letters, CLI’s, Add A Card, etc
  • Contribute to your market’s growth, through clearly defined marketing vision and plan
  • Entrepreneurial culture with the stability of over 100-years’ experience in the lighting business
  • Comfortable ‘managing up’ as well as knowing when and how to escalate issues
  • B2B and professional services experience a strong advantage
  • Able to quickly assimilate technical knowledge and distil this into clear value propositions

Education


Fairleigh Dickinson University - Metropolitan Campus
2003 - 2007
Bachelor's Degree in Marketing

Professional Skills


  • Excellent technology skills; experience in online marketing techniques, including email, social media, product demos (Brainshark or Camtasia)
  • Excellent communication and interpersonal skills and ability to effectively collaborate with colleagues, cross functional teams and work in a team environment
  • Strong writing, storytelling, and presentation skills
  • Competency with data, sound testing tactics, and strong quantitative skills to support data-informed decision-making and recommendations
  • Exceptional proactive project management skills and demonstrated track record of working with global teams
  • Able to effectively manage workload and prioritise; experience of managing multiple projects
  • Strong presentation skills and ability to work under stress and meet deadlines

How to write Campaign Marketing Manager Resume

Campaign Marketing Manager role is responsible for interpersonal, marketing, presentation, influence, trading, finance, training, integration, database, logistics.
To write great resume for campaign marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Campaign Marketing Manager Resume

The section contact information is important in your campaign marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Campaign Marketing Manager Resume

The section work experience is an essential part of your campaign marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous campaign marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular campaign marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Campaign Marketing Manager resume experience can include:

  • Strong stakeholder engagement and interpersonal skills, both internal and external. Able to build a network of contacts within the business and externally
  • Experience in campaign management or demand generation leadership roles with proven ability to deliver strong measurable results
  • Excellent teamwork and collaborative skills and ability to partner with internal teams
  • Marketing experience across multiple disciplines with proven track record of delivering best in class trading campaigns and media plans
  • Experience in marketing business-to-business software solutions. Proven ability to generate qualified leads and marketing campaigns
  • Execution and problem solving skills that are second to none; resourcefulness, attention to detail, and comfort tackling ambiguity

Education on a Campaign Marketing Manager Resume

Make sure to make education a priority on your campaign marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your campaign marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Campaign Marketing Manager Resume

When listing skills on your campaign marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical campaign marketing manager skills:

  • Strong influencing and interpersonal skills, and ability to develop strong relationships and communicate up, across and down in the org structure
  • Strong analytical and problem-­solving skills
  • Strong interpersonal skills, and ability to influence across teams
  • Strong organizational skills with exceptional time management abilities
  • Strong interpersonal skills; ability to interact successfully with customers and sales, product development, product management teams
  • Here, strong understanding of email and paid media best practices & experience building and running integrated digital campaigns end-to-end

List of Typical Experience For a Campaign Marketing Manager Resume

1

Experience For Digital Campaign Marketing Manager Resume

  • Have a thorough understanding of what good project management is and the ability to demonstrate this
  • Have exceptional organisational and time-management skills
  • Proven Campaign Management experience with a large business
  • Good team player, organised and good attention to detail
  • Marketing Automation Software (Eloqua, Marketo, Hubspot, etc) and CRM experience (Salesforce) required
  • Good knowledge of using marketing intelligence and client understanding to drive marketing and communication decisions
2

Experience For Senior Campaign Marketing Manager Resume

  • Experience driving global marketing plans
  • Proven success record of driving results-oriented marketing programs
  • Experience with marketing automation systems like Salesforce and Pardot and familiarity with developing metrics, reports and dashboards with similar systems
  • Experience of working in high technology / digital markets an advantage
  • Experience in a demand generation, solutions or vertical marketing role for a B2B SaaS business
  • A good understanding of creative briefs and their importance in the process
  • Thorough and organised, with good attention to detail
3

Experience For Customer Campaign Marketing Manager Resume

  • BA/BS in related area or equivalent work experience required
  • Have experience working in the events industry
  • High level knowledge of industry and market trends to create a valuable customer experience and optimal customer decision journey
  • Good computer literacy and well-versed in Microsoft Office
  • Enhancing customer loyalty programs to optimize customer retention and strategize best practices to acquire new customers
  • Develop content and marketing services for partners so they can develop their co-marketing campaigns for generating leads and sales pipeline
  • Strategic thinker who is comfortable influencing and advising senior members of the business
  • Apply creative thinking and imagination to campaign development, planning and execution with focus on the target audience
4

Experience For Smart Home Campaign Marketing Manager Resume

  • Flexible - happy with a varied workload and working with a range of specialisms
  • Own end-to-end management of campaign execution, including idea
  • Partner with Campaign Strategist to develop the marketing budget to support activity tied to strategy and revenue forecast
  • Partner with regional sales executives and account managers to ensure marketing attribution at all stages of sales process
  • Proactive and driven to deliver results; a 'hands-on' approach to delivery
5

Experience For Senior Campaign Marketing Manager Cross Resume

  • Professional qualification with CIM or other relevant professional body advantageous
  • Ability and desire to execute quickly in an extremely fast-paced, high-growth environment
  • Proven experience leading campaigns end to end, with solid knowledge of audience, brand, thought leadership, targeting and segmentation, metric analysis, messaging and positioning, creative, content, and the marketing mix across the buyer’s journey. Represent the Neustar brand presence to ensure high quality experience at every touch point
  • Collaborate with various UK departments to best leverage creative and message hierarchy and drive economies across all three RTM’s
  • Creative and campaign development:Work with the creative team and external agencies to drive the development of overarching Education K12 campaign themes. Identify compelling content for the K12 audience, and work to get these developed. Manage calendars and optimize touch points with the ideal K12 customer journey in mind
  • Program management and execution:Working closely with other Campaign and Field Team members as well as regional and functional marketing teams, to ensure execution of marketing plans. Troubleshoot, drive optimization and share best practices in order to support sales goals attainment
  • Reporting and analysis:Drive a data-oriented marketing approach, and ensure constituents have the data they need to run successful marketing programs. Assist with providing key insights to internal and external stakeholders to help grow the business
  • Education evangelist:Be the internal advocate for K12 within the client’s global marketing organization. Provide customer insight and expertise to internal stakeholders to gain support and visibility for K12 segment needs
6

Experience For Regional Campaign Marketing Manager, Apacx Resume

  • Relationship management:Develop strong and collaborative working relationships with key internal and external stakeholders across marketing, sales, the business units, and with K12 community leaders
  • Project management skills and strong attention to detail. Demonstrated ability to manage logistics and tactical details with flawless execution. Ability to prioritize and manage multiple projects simultaneously
  • Excellent interpersonal communication, written and verbal. Strong presentation skills. Team player with proven track record in working effectively with cross-functional teams. Strong ability to influence at all levels, internally and externally
  • Drive marketing strategy and conversion tools
  • Develop strategic marketing plans to support our thought leadership marketing strategy, while building our communities and implementing industry demand generation activities
  • Create annual and quarterly marketing plans that represent Palo Alto Networks marketing initiatives and align marketing tactics to the overall business strategies
  • Represent the overall marketing department and promote global programs, initiatives and launches with key stakeholders
  • Provide feedback and help plan brilliant tactical marketing programs to meet goals with product marketing, global programs, external influencers, and field marketing peers
7

Experience For Campaign Marketing Manager Uk-enterprise Resume

  • Proven capability with SalesForce, Tableau and Wave
  • Demonstrated dependability, team player, positive attitude
  • Track lead flow to ensure the appropriate sales channels are following up on leads yielded from your activities in a timely manner
  • Best in class marketing, demand generation with a B2B IT security company for 5 + years
  • Work in a metrics driven environment. KPI and target driven
8

Experience For Campaign & Marketing Manager Resume

  • Fully understand Palo Alto Networks next-generation security platform and portfolios of technology partner products to market joint solutions
  • Flexibility for up to 40% travel nationally and internationally
  • Work with Campaign Strategist partner, Insights, Global Performance Marketing, and OneDotCom teams to consult, inform and shape campaign channel plan and to ensure successful planning and measurement of campaign, gather metrics, report on ROI and results/achievements
  • Work closely with internal teams to create/refine project documentation for large scale projects that include but are not limited to: promotional campaigns, content development, webinars, new web pages, email, SEM, event materials, and print collateral
  • Ensure campaign delivery plans remain on track and on budget. Regularly update stakeholders and partners on the performance of marketing campaign vs. defined goals
  • Provide timely and regular status reports and post-campaign analysis with insightful observations about opportunities to refine and recalibrate existing and future tactics
  • Build good relationships with internal and external creative and media agency(ies), and routes to market
9

Experience For Campaign Marketing Manager Cinema Resume

  • Continually optimizing campaigns and channels to reach and exceed business goals and revenue opportunities
  • Ensure relevant business stakeholders are kept informed at each stage of campaign
  • Manage expectations & drive deliverables for each campaign
  • Collaborate with various UK departments to best leverage creative and message hierarchy as well as media and drive economies across all three RTM’s
  • Present creative to senior stakeholders and incorporate their feedback e.g. Controller, HOF, Brand, Customer and Legal
  • Work with Spark and Creative Cloud business leaders and peers to understand business strategy/requirements and align on marketing KPIs. Develop and deliver quarterly and half-yearly campaign marketing plans that are strategically aligned to business priorities
  • Define the overall campaign strategy and drive an integrated marketing plan, investment and marketing mix recommendations aligned with the Adobe’s business goals, go-to-market strategy and plan
  • Motivated, execution-­oriented high-performance individual with strong process and metrics focus and passion for learning
10

Experience For Campaign Marketing Manager Operator Experience Resume

  • Demonstrate business and market level expertise in the Creative space
  • Experience of working with customer databases desirable
  • Have experience of dealing with customers both in person and in written communications
  • Background in marketing strategy and execution highly desired
  • Maintain and execute all Marketing Automation System set-up, configuration and integrations
  • Collaborate with all marketing team members to identify opportunities to increase lead performance and database performance through email, direct mail, and other direct marketing efforts
  • Work directly with lead nurturing team to ensure effortless lead handoff and assess lead scoring effectiveness
  • Develop and create email and landing page test strategies to optimize campaign performance, including content, messaging, segmentation, images, subject lines, etc
  • Create and execute automated and ad-hoc marketing emails and landing pages using Pardot

List of Typical Skills For a Campaign Marketing Manager Resume

1

Skills For Digital Campaign Marketing Manager Resume

  • Experience in marketing or email deployment with proven track record of innovative campaign strategies
  • Detailed project management skills and the ability to work in a fast-moving growth environment
  • Analytical skills with a process and metric based understanding for optimisation
  • Self starter able to work effectively as part of a team
  • Solid experience in email channel and campaign level reporting, metrics and audience analysis, as well as a moderate level of fluency with data interpretation
  • A demonstrated ability to prioritize and manage multiple assignments in a fast-paced environment
  • Proven track-record of developing, executing and measuring successful integrated marketing campaigns
  • Experience working within a corporate marketing environment or in an account services role at an advertising or marketing services agency
2

Skills For Senior Campaign Marketing Manager Resume

  • Marketing, marketing communications or public relations experience, preferable within an agency setting.
  • Three to five years of marketing, marketing communications or public relations experience, preferable within an agency setting
  • In a marketing, brand marketing, or advertising role with both execution and strategy experience
  • Marketing, marketing communications or public relations experience, preferably within an agency setting
  • Previous experience in building communities, developing marketing programs and execution
  • Experience in a marketing, brand marketing, or advertising role
  • Results oriented: demonstrated success in overcoming obstacles and launching campaigns on time and on budget
  • Experience as a Marketing Specialist, Territory or Marketing Manager
3

Skills For Customer Campaign Marketing Manager Resume

  • Experience as a Math Marketing Specialist, Territory or Marketing Manager
  • Experience managing marketing materials, campaign development and production in a fast-paced, high-volume, environment
  • Graduate calibre with a proven track record in the delivery of large scale B2B multi-channel marketing campaigns or sponsorships
  • Experience solving complex issues across business functions
  • Proven track record of working on cross-functional teams
  • Experience executing campaigns in the United Kingdom and Northern Europe highly desired
  • Experience with B2B account based marketing
  • Experience managing tradeshows, events and webinars
  • Proven ability to successfully develop, and execute and own major multi-channel marketing campaigns
4

Skills For Smart Home Campaign Marketing Manager Resume

  • Plan, manage, prioritize and successfully complete multiple complex projects simultaneously and in budget, while measuring progress
  • Engage stakeholders at Adobe HQ in San Francisco and build strong relationships to gain support for APAC growth investments
  • Experience with email campaign development, lead nurture and Drip
  • Use sales automation and campaign management systems to evaluate and report on marketing programs effectiveness while consistently optimizing marketing ROI
  • Demonstrated success in influencing/negotiating with others, and fostering healthy team dynamics
  • Experience of applying new/innovative/creative marketing solutions to old challenges
  • A good team player; willing to roll their sleeves up and get things done and willing to be flexible and support the wider team when required
  • Work independently and proven track record with taking initiative around new assignments
  • Strong follow through and customer service orientation
5

Skills For Senior Campaign Marketing Manager Cross Resume

  • Some experience with Photoshop & Adobe Suite would be a nice to have!
  • Using data for marketing performance tracking, reporting and optimisation
  • Understanding of APAC cultures and online behaviours
  • Timing plans, Go to Market plan, deadlines, budgets, and creative and media agencies
  • Managing cross-functional Brand, Creative, Marketing, and Operations
  • Increasing engagement with the Uber brand by more regular but sensible exchange with riders across Sub-Saharan Africa (SSA)
  • Track record of using a marketing automation system (Eloqua specifically) to create marketing campaigns is mandatory
6

Skills For Regional Campaign Marketing Manager, Apacx Resume

  • Deep understanding of the Financial Services industry, including driving
  • Firm understanding of customer-facing marketing channels and how they work together
  • An expert understanding of marketing programmes and channel management
  • Partner with a cross-functional team (supported by a marketing planner) to create content and bring campaigns to life across channels
  • A creative mind to approaching problems and opportunities and a passion for learning
  • Scale campaign approach and operating model globally and provide ongoing guidance and support to ensure consistency in execution and outcome
7

Skills For Campaign Marketing Manager Uk-enterprise Resume

  • Drive end-to-end execution of direct marketing campaigns including segmentation, frameworks, templates, launch of campaign and analysis of results
  • Oversee an integrated marketing plan to drive awareness, consideration, acquisition and retention across all aspects of the customer journey
  • Craft ideas for marketing programs and campaigns with support from agency partners and internal creative teams
  • Work with analytics team to forecast ROI, measure marketing performance, optimise campaigns and summarise results for the business
  • Scope new opportunities, develop growth hacking ideas, A/B tests, and pilot campaigns to grow the business
8

Skills For Campaign & Marketing Manager Resume

  • Own and drive Adobe Live (livestreaming) with support from production manager
  • Mentor, motivate, and inspire members of the APAC marketing team
  • E2E digital marketing in B2B in the software or cloud tech space
  • Worked with agencies to develop content for campaign messaging
  • Develop and execute account marketing plans for Adobe’s UK target accounts
9

Skills For Campaign Marketing Manager Cinema Resume

  • Sustained record demonstrating initiative and motivation
  • ATL Campaign Lead for Trading Campaigns
  • Work collaboratively with the Premiums & TV Products Base Planning team to ensure creative and message hierarchy reflects campaign objectives
  • Work with IDS and Base Planning team to develop insights into target audiences, and ensure that they are incorporated into creative brief
  • Analyze performance of onsite and email, always seeking ways to improve
10

Skills For Campaign Marketing Manager Operator Experience Resume

  • Ensures each campaigns are given exposure in different online marketing channels (GDN, social media, affiliates & CRM pushes)
  • Manage partner marketing enablement and engagement (e.g. demand generation programs and go to market) for services and technology partners
  • The belief that there’s always room to improve – success in the digital space requires relentless optimization
  • The ability to implement both strategic and tactical initiatives
  • CIM qualified is advantageous
  • To deliver the IBG’s marketing programme – including, but not limited to, seminars, sponsorship opportunities and thought leadership - and work with both PwC UK and PwC India firms as appropriate to successfully deliver these to internal and external clients and targets
  • Project manage a variety of marketing communication campaigns on time and within budget to marketing objectives
  • Lead APAC creative segment strategy across all customer touchpoints (PR, Social, CRM, paid media, Adobe.com, testing, live streaming, etc)
  • Work with Marketing Managers/Directors, Subject Matter Experts (SMEs) and customers to

List of Typical Responsibilities For a Campaign Marketing Manager Resume

1

Responsibilities For Digital Campaign Marketing Manager Resume

  • Identify process and efficiencies in direct marketing activities to streamline go-to-market plans
  • Collaborate with third-party affiliates on development and delivery of marketing collateral & digital communications that educate, inform, and engage members
  • Create and execute strategic tactical marketing plans that engage, educate and retain members, drive demand, and support revenue and business goals
  • Have the ability to work autonomously using common sense and initiative
  • Have some knowledge of Marketing principles
2

Responsibilities For Senior Campaign Marketing Manager Resume

  • Plan, coordinate, and execute campaigns and new restaurant launches
  • Own the end to end conversion funnel (site traffic to order conversion)
  • An analytical mind to optimize performance of campaigns
  • Positive and effective interpersonal skills and ability to use these to influence outcomes by communicating with persuasiveness and candor. Ability to appreciate the diversity of stakeholder interactions and adapt style and approach accordingly
  • Work under pressure, meets deadlines, remain positive and calm, and supportive
  • Creates and implements marketing strategies and integrated plans for a portfolio of products, programs and services in support of business goals. Develops plans based on knowledge of hte market segement including B2B, B2C, product and market segment business and competitive/market dynamics
  • Performance management responsibilities including mentoring and oversight of direct reports, guiding and executing campaigns - from strategy through post analysis, sharing business plans, providing regular feedback, monitoring performance, issuing performance evaluations, goal-setting and professional development
3

Responsibilities For Customer Campaign Marketing Manager Resume

  • Build industry-specific campaign strategies, messaging and positioning to communicate the value of our solutions around critical market drivers for the verticals
  • Clearly describe the target market and the persona of key decision makers and influencers (CEO/CMO,CIO/CTO, Line Decision Maker) in these industries
  • In collaboration with marketing services teams or external agencies, develop campaign materials for both inbound and outbound efforts at all levels of the funnel: Everything from infographics and social media content to email campaigns, tentpole events, videos and reports
  • Closely track demand gen and engagement metrics across campaign channels and continuously optimize strategy and tactics
  • Work closely with sales development representatives to draft and improve call scripts and email outreach
  • Strong multi-tasking skills and the ability to manage and brief multiple campaigns from beginning to end - with support as required from the Senior Marketing Manager
  • Demonstrate a passion for direct marketing and have an opinion on how it fits into the wider channel mix
  • Demonstrate an appreciation for creative and its interpretation and be able to work closely with partner agencies
4

Responsibilities For Smart Home Campaign Marketing Manager Resume

  • Have and be able to demonstrate commercial awareness and acumen
  • Create and communicate post-campaign analysis including targeting strategy, contact frequency, and channel recommendations
  • Solicit speakers and sponsors for lists
  • Contribute researched/qualified prospects to the Informa Life Sciences database
  • Contact and negotiation with external media partners and associations
5

Responsibilities For Senior Campaign Marketing Manager Cross Resume

  • Have an exceptional level of attention to detail
  • Knowledge of Life Sciences Industry or scientific background desirable
  • Able to build consensus among various internal and works well as team member Self starter; able to work independently with minimal direction
  • Proficient knowledge of education theory and market trends in Math content
  • Able to build consensus among various internal stakeholders and works well as team member
  • Self-starter; able to work independently with minimal direction
  • Collaborate with content contributors, writers and stakeholders for the creation of content
  • Proactively look to improve the broader channel and campaign specific performance by making iterative upgrade recommendations based on testing; audience segmentation and lifecycle strategies; B2B and email marketing best practices; and out-of-the-box creative thinking
  • Proactively support our regional leads in EMEA, APAC
6

Responsibilities For Regional Campaign Marketing Manager, Apacx Resume

  • Keep abreast of brand requirements, and ensure consistency and adherence to those standards
  • Pull on a regular basis the performance reporting & analytics for your campaigns and email channel, and share insights based on data with internal clients & email team
  • Provide proactive actionable recommendations such as testing opportunities, audience targeting, and content selection based on analysis of metrics and audience data
  • Work closely with Demand Generation team to help improve, monitor, and maximize the database integrity and provide guidance on integration with related platforms
  • A builder mentality, an insatiable sense of curiosity, and love for rolling up your sleeves to getting to work
  • Make sure we communicate a clear and compelling message to the market
  • Actively manage planning, development, project management and successful implementation of integrated marketing programs for audiences including awareness, demand generation, pipeline building and acceleration
  • Collaborate with internal and external teams including regional and local teams to roll out all campaigns and events and to capitalize on the marketing mix with emphasis on the customer
  • Strongly align with business stakeholders to ensure marketing programs are closely aligned to business and sales goals. Support and enable the sales organization through delivery of key customer assets and compelling stories
7

Responsibilities For Campaign Marketing Manager Uk-enterprise Resume

  • Knowledge of Marketing Automation Platforms is required
  • Knowledge of email marketing best practices, relevant email law CAN-SPAM
  • Be open to feedback and willing to make changes as needed
  • A creative mind and eye that ensure marketing programs are both on-brand and innovative
  • Utilize standard tools and systems to document, communicate, measure, and monitor program plan
8

Responsibilities For Campaign & Marketing Manager Resume

  • Understand the importance of different routes-to-market with integration of channels and ecosystem for all relevant marketing activities. Proactively focus on the expanded reach of campaigns as well as respective budget optimization through other avenues
  • Ensure the growth of pipeline opportunities working closely together with sales on lead management
  • Based in our newly opened office in New York
  • Build and execute a comprehensive lead generation strategy to support critical Higher Education Institutional Portfolio business priorities and drive aggressive pipeline growth
  • Collaborate with solutions and product marketing to develop and implement measurable, market-driven campaigns leveraging all relevant elements of the marketing mix including PR, social media, events, digital marketing, direct marketing and field programs
9

Responsibilities For Campaign Marketing Manager Cinema Resume

  • Be fluent in market place dynamics and buyer personas Blackboard serves in Higher Education Institutional Portfolio and craft marketing outreach around this market-driven approach to our targets
  • Build and maintain a tight partnership with Sales organization including close collaboration on go-to-market planning and pipeline contribution
  • Coordinate event selection strategy and ROI analysis for all Higher Education Institutional Portfolio events, conferences and seminars
  • Understand demand generation funnel from inquiry, sales accepted, lead management, and opportunity creation through various sales stages
  • Meets deadlines with efficiency and accuracy
  • To work with other key India business chambers and organisations (eg Commonwealth Business Council) as identified
  • Develop and insights based on product strategy, market trends, and relationships with the creative community
10

Responsibilities For Campaign Marketing Manager Operator Experience Resume

  • Coordinate multiple channels to build and drive a cohesive content calendar aligned to campaign storyline and key beats
  • Salesforce.com proficiency desired
  • Resilient, flexible and determined
  • Knowledge of healthcare market
  • Self starter; able to work independently with minimal direction
  • Management of individual and/or team

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