Business Analyst, Marketing Resume Sample

0 votes
Cody Kuphal
8226 Arnold Ridges,  Phoenix, AZ
+1 (555) 365 6890

Work Experience

Senior Business Analyst, Marketing
04/2017 - PRESENT
Detroit, MI
  • Experience in analytics, research, strategic & strong problem solving skills
  • Own monthly Marketing KPI reports, spend time with marketing stakeholder to ensuring these reports meet the teams’ evolving data needs
  • Able to write and run SQL queries to pull data
  • Exceptional project management skills, driving multiple initiatives and roll outs to tight deadlines
  • Exceptional quantitative, analytical and problem solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholders
  • Able to work quickly, able to experiment and amend approach based on data analysis and results
  • Strong understanding of digital media, ecommerce business models
Business Analyst, Marketing
06/2010 - 03/2017
Detroit, MI
  • Five years of business, consulting, finance or sales related analysis work
  • Strong analytical skills and experience working across different technologies / tools with the ability to comfortably work with large data sets
  • Advanced SQL & Excel skills
  • Thrive in a fast-paced start-up environment, and to manage multiple, competing priorities simultaneously
  • Strong project management, communication and collaboration skills with a proven ability to work with both technical and business teams
  • Lead the development, management, and analysis of Marketing KPI’s, standardized operational reports and dashboards to provide visibility into the business, lead-to-sales conversion rates, campaign ROI and trends
  • Contribute to the development of the business strategy for Sales and Marketing Automation (SMA) and CRM at TE
Business Analyst, Industry Marketing
11/2006 - 04/2010
Houston, TX
  • Translate business strategy and list of initiatives into a “product” roadmap for SMA and take ownership of updating and maintaining the roadmap
  • Work cross functionally to define and help prioritize new initiative/enhancements to be implemented to deliver against TE’s overall SMA strategy and Marketing objectives
  • Gather business requirements from all stakeholders and create formal business and functional requirements documents for development teams
  • Partner with IT to manage approved project life cycle to successful completion and deployment
  • Be the in-house business SME on Salesforce and Eloqua
  • Maintain all documentation on existing and new SMA processes, including definition of KPIs
  • Oversee SMA integrations across platforms and vendors to ensure proper data connection and data flow
  • Proactively identify performance trends around what’s working, what’s not and areas of opportunity


Huntington University
2001 - 2006
Bachelor's Degree in Computer Science

Professional Skills

  • Excellent communications skills, convincing and inspiring with a passion for hospitality and tourism
  • Excellent project management, verbal and written communication and presentation skills
  • Display strong analytical, organizational and administrative skills
  • Advanced skills in data mining using SQL, ETL, data warehouse as well as Excel
  • Attention to detail and excellent follow through. Demonstrates self management and initiative
  • Advanced SQL skills to extract, aggregate, and load data
  • Experienced in data warehousing, data modeling concept and building new DW tables

How to write Business Analyst, Marketing Resume

Business Analyst, Marketing role is responsible for database, sql, advanced, software, modeling, digital, design, reporting, analysis, finance.
To write great resume for business analyst, marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Business Analyst, Marketing Resume

The section contact information is important in your business analyst, marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Business Analyst, Marketing Resume

The section work experience is an essential part of your business analyst, marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous business analyst, marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular business analyst, marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Business Analyst, Marketing resume experience can include:

  • Experience building self-service reporting solutions using business intelligence software
  • Work with BI team to navigate through the data sources and introduce new metrics to audit performance and identify areas where customer experience is degrading
  • Deep-dive a variety of ad hoc questions on emerging customer experience trends
  • Analyze large, complex marketing datasets in order to produce actionable insights
  • Raise the bar for quality and rigor of work performed in the analytics and marketing teams
  • Develop a deep understanding of AWS’s vast data sources and know exactly how, when, and which data to use to solve particular business problems

Education on a Business Analyst, Marketing Resume

Make sure to make education a priority on your business analyst, marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your business analyst, marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Business Analyst, Marketing Resume

When listing skills on your business analyst, marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical business analyst, marketing skills:

  • Participate on special project teams as required to support the delivery of Strategy and Marketing Effectiveness initiatives
  • Experience in online marketing or ecommerce
  • Experience with search marketing and web site analytics platforms such as Google Analytics
  • Experience in a business analyst or financial analyst role
  • Business and/or financial analyst experience
  • Demonstrated ability to thrive in a fast-paced environment

List of Typical Experience For a Business Analyst, Marketing Resume


Experience For Senior Business Analyst, Marketing Resume

  • Work closely with developers, QA’s and user experience designers to ensure that user stories are clear, concise and complete
  • Analysis of key performance indicator and active alerting role to improve AccorHotels’ Top line performance
  • Proactive and ‘can-do’ attitude

List of Typical Skills For a Business Analyst, Marketing Resume


Skills For Senior Business Analyst, Marketing Resume

  • First experiences in Business Intelligence environment and Analysis
  • Strong cogency to convince Management and operational Management
  • Understanding of predictive modeling
  • Understanding of R or Python/another scripting language
  • Finding innovative ways to understand attribution
  • Being creative with customer segmentation

Skills For Business Analyst Marketing Execution Analyst Resume

  • Setting up standard methodologies in experimentation & measurement
  • Develop regular thought leadership deliverables around growth strategies, competitive dynamics, and emerging marketing trends
  • Enjoy rolling up your sleeves and working with fellow team members to get the job done
  • Insights on IBM’s sales routes (e.g. marketing lead win rates, win sizes, YTY performance)
  • Apply basic statistical techniques (i.e. hypothesis testing, control groups)
  • Proficiency in MS- Excel, Access, PowerPoint and Word
  • Extensive expertise with SQL, Excel, Tableau

Skills For Business Analyst, Industry Marketing Resume

  • Work with external vendors to resolve issues and manage project initiatives
  • BA in Computer Science, Information Systems, or related technical discipline
  • Real team player within Business Analyst community
  • High level drive for results & perseverance
  • Provide functional support for existing and future business processes on the Marketo and platforms that support our Marketing and Sales organizations
  • Collaborate with the team to assess the cross functional impacts of business decisions across the Salesforce platform and provide input on IT processes and procedures affecting the team
  • Partner with the user community, including executives, to identify their business requirements, analyze business processes, analyze source data, produce functional specifications, data flows and business rules, and assist with the implementation of those specifications

Skills For Senior Business Analyst Marketing Execution Analyst Resume

  • Serve as the primary point of contact for troubleshooting issues and coordinating with cross-functional teams
  • Develop, document and perform system, integration, and user acceptance tests
  • Provide project management support for IT initiatives and projects
  • Communicate findings to partners across the business and advocate for implementation
  • Challenge your team and business partners to continuously learn and evolve our capabilities
  • Define analytical approaches and metrics strategy to uncover new insights

Skills For Product Marketing Senior Business Analyst Resume

  • Use business intelligence and visualization software to empower non-technical, internal customers to drive their own analytics and reporting. Analyze usage data to derive new insights and fuel customer success
  • Create models such as multi-touch marketing campaign attribution to overall revenue and predictive models such as in-market audience identification and propensity-to-buy
  • Advanced SQL skills to extract, aggregate and load data from multiple data sources
  • Seek opportunities to inject advanced analytical techniques across the FBA Customer Experience organization
  • Professional experience in data analytics, business analysis or comparable analytics position
  • Leading incrementality testing

Skills For Business Analyst Consumer Marketing Resume

  • Automate reporting with a combination of SQL, Excel, and BI tools like Looker
  • Work with and synthesize large datasets from multiple data sources
  • Structure complex analysis and perform the analysis to drive insights

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