Brand & Communication Resume Sample

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Scarlett Smitham
6605 Ankunding Fords,  Chicago, IL
+1 (555) 104 2872

Work Experience

Director, Creative & Brand Communication
12/2015 - PRESENT
Chicago, IL
  • Allocate Category flexi MWB (marketing working budget) across Market sub-units and the marketing mix to best improve Brand and Business KPI’s. Ensure the key brand key stories MWB implementatin & tracking at BU level
  • Market share (by category / country)
  • Execution excellence in brand concepts/stories
  • Pro-actively develops and recommends integrated advertising, new media strategies and its derived programs according to the marketing plan
  • Suggests how to strategically position adidas to convey the brand as innovative and inspirational
  • Provides input into the annual and quarterly media/advertising plan in close coordination with the creative, media, digital, and PR agencies
  • Provides input into the annual and quarterly marketing plan and provides input into the brand asset plans
  • Strategically utilizes our global and local sponsored athletes/celebs/KOLs, teams, and events with effective communication initiatives to provide the authentic link to our technical product ranges
Business Partner Brand Communication Design
11/2012 - 11/2015
Phoenix, AZ
  • Identifying how global communications can be adapted and implemented or developed to local initiatives
  • Recommends and/or develops creative material for brand campaigns with senior manager
  • Develops rollout plans that are in line with the marketing plan and time frame
  • Constantly liaises with Retail and Sales and with other communications disciplines to ensure smooth implementation
  • Proactively works with Sports Marketing, EIM and Retail Marketing teams in supporting all their brand asset activities and all trade fairs and trade meetings with aim to position the brand as set out in our objectives
  • Experience for PR, preferably in the consumer brand environment, better for beauty industry
  • Experienced in managing the implementation of PR plans, campaigns, event, press conference, etc
Brand & Communication
06/2008 - 08/2012
Phoenix, AZ
  • Excellent in English and mandarin both oral and written
  • Strong communications skill/Good attention to detail/Good time management disciplines
  • Focus on results delivery, strong sense of responsibility
  • High energy levels/keen & enthusiastic/self-motivated & persistent over prolonged periods
  • Allocate Category flexi MWB across the marketing mix to best improve Brand and Business KPI’s
  • Brand Health KPIS (Brand Consideration, Brand Momentum/PR Exposure, Consumer engagement/reach, membership, etc.)
  • Market Share(RSM, Branded space in Gyms, etc.)
  • Counterpart in Global Brand Communications team


University of Connecticut School of Business
2004 - 2008
Bachelor's Degree in Marketing

Professional Skills

  • Strong written and oral communication skills; solid presentation skills
  • Strong interpersonal/listening and collaboration skills
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization
  • Experience and a proven track record of managing large scale change and securing successful business outcomes and transformation of teams
  • Demonstrating highly skilled and consistent level in each of the Volvo Group Leadership competencies at “leading business level”
  • Experience of leading, mentoring and coaching teams to perform at a senior level and deliver top quality services
  • Experience in developing and implementing marketing and communications campaigns

How to write Brand & Communication Resume

Brand & Communication role is responsible for english, software, travel, design, reporting, planning, integration, portuguese, communications, organization.
To write great resume for brand & communication job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Brand & Communication Resume

The section contact information is important in your brand & communication resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Brand & Communication Resume

The section work experience is an essential part of your brand & communication resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand & communication responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand & communication position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Brand & Communication resume experience can include:

  • Excellent professional skills from senior roles in a fast paced, multicultural and diverse environment
  • Experience in managing communications in a leading sports and/or fashion brand environment
  • Experience with metrics and tracking software
  • Broad marketing experience across all areas
  • Experience in Project Management and Communication
  • Support creation and consolidate APAC marketing newsletter in cooperation with country/cluster BC Classics and BA Head

Education on a Brand & Communication Resume

Make sure to make education a priority on your brand & communication resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand & communication experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Brand & Communication Resume

When listing skills on your brand & communication resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical brand & communication skills:

  • Experience in developing and implementing PR strategies and activities
  • Experience in marketing and selling an employer brand
  • Demonstrated success in executing B-to-C Public Relations and Brand Communications
  • Passion for and solid understanding of how to use various communications strategies and tools
  • Two to five years experience in corporation communications, marketing, and/or human resources
  • Be creative to think out of box channel idea and to maximize consumer’s opportunity to experience our product

List of Typical Skills For a Brand & Communication Resume


Skills For Director, Creative & Brand Communication Resume

  • Manage creation of a seasonal and annual brand marketing strategy and activation plan that lands the Global priorities and significantly improves Brand KPI’s – this includes Key City Attack Plans and integration of lead Sports Marketing / EIM assets
  • Understand the hierarchy of product priorities across brands and business units, and then set the strategies and PR programs to mirror these priorities
  • Consolidate One APAC BMP for BU Classics and provide BA Director with feedback on country/cluster BMP
  • Consolidate annual event & activation calendar across all countries & clusters, and facilitate collaborations among them for BU Classics
  • This role works closely with EMEA’s Product Marketing, Customer Marketing, Country Marketing and Commercials Teams across EMEA
  • Have a full and tactical understanding of media needs, media relationships, and all primary social media platforms with understanding of PR and Media landscape
  • Analyze and report the results of marketing campaign according to the defined KPI’s
  • Support allocation of Category flexi MWB across countries and across the marketing mix to best improve Brand and Business KPI’s
  • Manage executional excellence in the MFC Countries of the Category and Brand Plan and reporting of its performance against the Brand and Business KPI’s

Skills For Senior Manager Brand Communication Resume

  • Input into the Global BU to ensure Brand Marketing tools are optimised to best meet WE Country needs and significantly improve Brand Business KPI’s
  • Assist Senior Manager, Brand Activation, Classic BU with creation of a seasonal and annual brand marketing strategy and activation plan that lands the Global priorities and significantly improves Brand KPI’s – this includes Key City Attack Plans and integration of lead EIM assets
  • Manage executional excellence in the MFC Countries of the Classic & Newsroom plan and reporting of its performance against the Brand and Business KPI’s
  • Input into the WE & Global BU functional and teams to ensure Brand Marketing tools are optimised to best meet WE needs and significantly improve Brand Business KPI’s
  • Monitor the execution of the MWB plan according to BMP

Skills For Senior Manager Brand Communication Football Sports Marketing Western Europe Resume

  • Share Fitness Marketing direction and ensure proper support from Global partnerships for APAC
  • Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs
  • Plan, monitor and challenge the brand’s asset portfolio with regard to the needs of creators
  • Assist to create comprehensive action plans for all Brand communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies
  • Able to demonstrate a clear vision, global mind-set and successful people & culture leadership
  • Identifies how global communications can be adapted and implemented or developed to local initiatives
  • Recommends and/or develops creative material for brand campaigns with BU Head/Brand Comms Sr. Director
  • Proactively works with Sports Marketing in supporting all their brand asset activities and all trade fairs and trade meetings with aim to position the brand as set out in our objectives
  • Industry and / or relevant work experience

Skills For Global Head of Brand & Communication Design Resume

  • Industry and/or relevant work experience
  • Be proactive, reliable, responsible and accurate with attention to details and have strong work ethic
  • Proficient in Microsoft Office Suite: Word, Excel, Outlook, PowerPoint
  • Willingness to travel upwards of 20% of time
  • Advanced level of proficiency in core design software tools like Adobe CS, Illustrator, Photoshop, InDesign etc.
  • 3 Concept Implementation Process

Skills For Senior Manager PR & Brand Communication Resume

  • Lead category BM, Digital, PR team
  • Experience with a range of communication technologies and channels such as intranet, email, social networks, video production and editing, HTML, content management systems
  • High level of self-motivation and the ability to work independently, as a member of a team, as well with all types and levels of employees
  • Proficiency in the Microsoft Office Suite and various social media platforms
  • Competency in graphic design, layout, and collateral development

Skills For Project Manager Brand Communication Design Resume

  • Develop the PR strategy and create all briefings for key lifestyle product launches, all brand PR activations across the EMEA markets based on annual marketing plans
  • Support the markets with the localization and execution of the EMEA PR strategy
  • Brief and Manage external PR agencies within the budget boundaries
  • Own and deliver product PR result reports summarizing media coverage data to management. Reports are weekly, monthly and yearly with clear matrix and goals in mind
  • Develop Social Media Influencer strategies as part of EMEA’s overall PR efforts and oversee the content production (including, but not limited to videos, social media and online PR stunts)

Skills For Design Manager Brand Communication Resume

  • Create PR product briefing for all key EMEA markets, prepare media kits, manage creation and/or localization of press releases, and field the creative media pitching stories to generate publicity or to counter negative press
  • Cultivate, build, and maintain successful relationships with both tech and lifestyle media and social influencers. Build a strong working relationship with key media ensuring strong PR coverage
  • Provide transparency of future trends & market opportunities through strategic & commercial inputs and on-going communication to Global Brand management about BU Classics consumer throughout APAC
  • Consolidate communication requirements from county/cluster and brief global Brand management
  • Handover seasonal calendar for BU Classics at range introduction meeting

Skills For Senior VP Brand & Communication, Volvo Trucks Resume

  • Review county/cluster BU Classics seasonal calendar at range introduction meeting and provide input and recommendation to APAC BA Director
  • Monitoring quality and on time delivery of global toolkits. Ensure creation of additional toolkits for PAN-APAC needs from global and through market agency as needed
  • Support creative direction, track, and coordinate Market lead campaigns that can be shared across other countries/clusters
  • Define seasonal calendar for APAC BU Classics and obtain sign-off from Global Brand management
  • Provide recommendation on APAC annual MWB for BU Classics, split MWB by key concept (across APAC), by country/cluster (total and by key concept), and gain alignment with BA Director in order to handover at range intro meeting

Skills For Senior Manager Brand Communication, Outdoor Resume

  • Attend regular monthly network meetings with country/cluster BA Directors as needed. Stay closely connected with country/cluster BC Classics leads
  • Coordinate and share with countries BA teams to collect best practices for BU Classics
  • Monitor and track APAC EIM plan and APAC contracts; country/cluster EIM CAF sign-off. Ensure as many EIM contracts as possible get APAC rights
  • Track country/cluster’s ROMI report
  • Key interface to global BC Classics Head
  • Distinct track record of success and high-level Brand Communication knowledge
  • Country BC Classics

Skills For Employer Brand Communication Specialist Resume

  • 1 Creative Process
  • Global BC Classics
  • Lead the EMEA PR activities around key Consumer Electronic Trade Shows (CES, IFA,) as the main contact person for the EMEA Sales and Marketing team. Work with global PR team to write product press releases. create attractive press programs to drive media to our booth and collaborate with corporate PR to create interview opportunities for our executive team

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