Audience Manager Resume Sample

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Work Experience


Manager, Audience Engagement
08/2015 - PRESENT
Los Angeles, CA
  • Contribute to, support, and execute engagement strategy across all digital channels
  • Manage engagement-focused email communications with Audubon supporters with an eye towards achieving affinity-building goals
  • Write, edit, and design communications for email, SMS, web, and other channels
  • Support internal communications to encourage the sharing of best practices from across the Audubon network
  • Pitch and post content on Audubon.org
  • Assist in developing and producing national marketing campaigns
  • Review analytics, execute A/B and segmentation testing, extrapolate learnings, and develop data-driven content and delivery tactics
  • Support the development and execution of special audience engagement pilot programs, designed to test new and innovative ways to reach and engage Audubon’s target audiences
  • Oversee digital lead generation ads, identifying the most effective content, messaging, and platforms for acquiring specific key audiences
Audience Lead Generation Manager
03/2011 - 04/2015
Philadelphia, PA
  • Develop dashboards to measure Audubon’s digital efforts across multiple channels
  • Experience in marketing, digital marketing, or related field
  • Excellent writing skills with a knack for online communications and crafting messaging for multiple, specific audiences
  • Familiarity with the latest trends, technologies and methodologies in content marketing, graphic design, web design and production
  • Experience using content management and analytics systems required
  • Proficiency with Microsoft Office applications and ability to learn how to use tools to manage online communications
  • Proficiency with social media platforms such as Facebook, Twitter, and Instagram
  • An ability to work cross-departmentally and cross-functionally on integrated initiatives
  • Commitment to the mission and values of the National Audubon Society
Audience Manager, The Sun
01/2008 - 09/2010
Detroit, MI
  • Commitment to further Audubon’s efforts to create a more equitable, diverse, and inclusive environment
  • Primary interface with the centralized service organization (MSS) to facilitate layout and publication of all SW collateral
  • Track all projects assigned to vendors/MSS
  • Budget for all collateral developed for campaigns (Global)
  • Communicate all collateral due to expire (3-month cadence), new collateral (monthly), broken links (weekly) and usage of all SW collateral
  • Experience in digital advertising, client services, or operations, including at least 2 years in a related role at an offline-to-online audience data aggregator, data exchange, or other business with strong online behavioral advertising capabilities
  • A good understanding of web technologies, including HTML, JavaScript, 3rd Party Pixels, and basic internet protocols
  • Experience in serving internal and external customers to meet stakeholder expectations
  • Project management skills and process-oriented style to work across internal and external stakeholders

Education


Virginia Commonwealth University
2003 - 2008
Bachelor's Degree in Business Administration With Marketing Profile

Professional Skills


  • First rate communications skills including outstanding ability to brief 3rd party’s and colleagues, PowerPoint and presentational ability
  • An understanding and experience at using a variety of marketing and communication levers, including direct and digital channels
  • Proven track record building rapport, developing influence within, and delivering results from external vendors
  • Digital marketing experience and a passion for digital marketing
  • Experience driving early adoption of technologies – preferably with Developers or ISV’s
  • Combined IT industry experience in marketing and technical roles
  • Proven aptitude for assimilating new technologies and processes

How to write Audience Manager Resume

Audience Manager role is responsible for messaging, modeling, digital, research, design, reporting, trading, integration, software, automation.
To write great resume for audience manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Audience Manager Resume

The section contact information is important in your audience manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Audience Manager Resume

The section work experience is an essential part of your audience manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous audience manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular audience manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Audience Manager resume experience can include:

  • Work experience in CRM and 4+ years SQL experience
  • Evaluate and prioritize project requests and enhance their intake process
  • Experience of all digital channels, and engagement tools to drive audience at scale
  • Experience in Audience Management, CRM or other related fields
  • Proven ability to break down and diagnose issues, then identify and rapidly deploy solutions
  • Experience with advanced command of SQL

Education on an Audience Manager Resume

Make sure to make education a priority on your audience manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your audience manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Audience Manager Resume

When listing skills on your audience manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical audience manager skills:

  • Good oral and written communication skills in are required. Strong negotiating skills and the ability to build and maintain relationships is necessary
  • Good time management and ability to prioritize, plan and organize with clarity and attention to detail; quality oriented
  • Learn quickly and solve complex problems effectively
  • Experience with basic command of Unix commands / shell scripting
  • High interest in the digital marketplace and understanding of the competitive landscape in which we operate
  • Our goal in the US is to be startups partner of choice, as evidenced by increase in Azure consumption, developer tools usage and NSAT

List of Typical Experience For an Audience Manager Resume

1

Experience For Manager, Audience Engagement Resume

  • Works with sales teams to manage all precision audience target (PAT) deals. Maintains PAT deals on a daily basis through the end of contract and coordinates with AIM Product Team estimates for the preemption process. Stewards the deal from preplanning to completion
  • Proven experience of audience segmentation, audience development, ad targeting and deliver
  • Demonstrable experience in MS Excel, MS PowerPoint, and web applications
  • Being a champion to centralise audience creation capability with our wider digital and marketing business and track performance of targeting successes
  • Driving audience creation for our internal and external digital marketing campaigns for our Barclays UK Business
  • Ensuring the right customers receive the right information at the right time
2

Experience For Audience Lead Generation Manager Resume

  • Works with Audience driven sales directors to qualify opportunities and define parameters of PAT deals
  • Coordinates intake of PAT deals with AIM Product Team, Sales and Pricing and Planning. Evaluates proposals and requests changes to PAT plans from AIM Product Team
  • Develops relationships with clients to determine future opportunity and interests in data sets/audiences
  • Educate sales and P&P on PAT policies and procedures
  • Execute audience targeting logic (list pulls) for campaigns supporting LinkedIn's B2B acquisition and customer programs using SQL variants (Teradata SQL, Apache Hive, Presto)
  • Improve campaign KPIs by collaborating on and applying targeting optimization techniques and AB test setup
  • Author and maintain SQL query logic for audience targeting variables and automated list pulls, including migration of Teradata SQL to Hive and Presto
3

Experience For Senior Manager Audience Targeting Resume

  • Partner with engineering, marketing and analytics teams to achieve and surpass business goals
  • Experience targeting audiences for marketing use cases, both ad-hoc and automated; including data integration with CRM or marketing automation platforms (e.g., Responsys, Eloqua, Exact Target, Marketo, Salesforce.com)
  • Linking together customer data/ insights teams with digital product and proposition delivery to facilitate the distribution of effective and consistent messaging to our targeting customer segments
  • Previous experience of online advertising and digital campaign setup, optimization and reporting including analytics, data management platforms, tracking technologies, tag management etc. and deployment within an enterprise environment
  • Author and maintain Hive query logic for audience targeting variables and automated list pulls
  • Execute audience targeting logic (list pulls) for campaigns supporting LinkedIn's Consumer acquisition and customer programs using distributed SQL variants (Apache Hive, Presto)
  • Experience with Hive

List of Typical Skills For an Audience Manager Resume

1

Skills For Manager, Audience Engagement Resume

  • Our goal in the US is to be the modern technologist’s partner of choice, as evidenced by increase in Azure consumption, developer tools usage and NSAT
  • Creating and updating team documents and client correspondence
  • Design system-first processes to scale targeting resources, including defining and leading implementation of enhancements to our internal targeting tools
  • Own and manage Diageo’s audience segmentation and testing strategy across the region – applying it to marketing strategy and execution alike
  • Work with editorial team on improving or optimizing content for distribution
  • Assist in vetting new tools or identifying underutilized tools to problem solve
  • Be the driving force of ‘known’ users on The Sun
  • Adapt to a changing environment quickly and easily
  • Through owned, paid & ASO (app-store optimisation) activity deliver audience growth for The Sun’s product suite
2

Skills For Audience Lead Generation Manager Resume

  • Work with Audience Insight and Analytics & Commercial teams to commercialise The Sun’s digital audiences, converting ‘unknown’ visitors to ‘known’ users
  • Manage multiple external agency relationships, working alongside The Sun’s digital and creative teams
  • A passion for all of the BBC’s output and a desire to move the organisation forward
  • Excellent written, verbal presentation, and communications skills - including the keen ability to translate complex ideas into various mediums (code repos, slides, speaker’s notes, email, and other docs) for effective, audience-appropriate consumption
  • Experience with Apache Hive and Presto
  • Basic command of Unix commands / shell scripting
  • Aptitude for assimilating new technologies and processes
3

Skills For Senior Manager Audience Targeting Resume

  • Advanced command of SQL, preference for Apache Hive and Presto
  • Demonstrable self-awareness and emotional intelligence
  • Break down and diagnose issues, then identify and rapidly deploy solutions
  • Familiarity with the General Data Privacy Regulation (GDPR)
  • Conduct in-depth analysis of the PEOPLE and ENTERTAINMENT WEEKLY reader base and identify actionable trends and insights
  • Compile and distribute analytics and optimization recommendations for social, search, newsletters and beyond
4

Skills For Audience Manager, The Sun Resume

  • Work with the Director of Audience Engagement to drive brand growth
  • Influence editorial content creation based on data from social and mobile platforms
  • Surface content that the teams can repackage and repromote to maximize clicks and engagement
  • Report on audience data and behavior for special events and packages (i.e. red carpet season)
  • Highlight growth opportunities and help editorial team plan
  • Stay abreast of best practices, trends and emerging platforms. Train and coach editors on tools and best practices, including continually evolving developments with existing platforms
  • Strong knowledge of BBC Worldwide and its commercial operations. Proven understanding of the BBC’s Complaints process and how best to handle feedback to champion our viewers and ensure feedback is acted upon within the business
5

Skills For Manager, Audience Insights Resume

  • Create and share weekly results for ongoing email and content marketing programs outlining ongoing testing initiatives for continued improvements
  • Train and coach editors on tools and best practices, including continually evolving developments with existing platforms
  • Deep understanding of Subsidiary execution model either by working in a subsidiary or supporting multiple subsidiaries in a corporate headquarters’ role
  • Research, identify and execute through both existing and new forms of permission based marketing i.e., email, social, newsletters
  • Identify emerging marketing trends and future opportunities to promote our value proposition through engagement platforms
  • Stay abreast of best practices, trends and emerging platforms
6

Skills For Manager, Audience Activation Resume

  • Motivate a team of technical analysts and provide ongoing support and guidance to the team
  • Manage the relationships with vendors for Mundo Hispanico, including development requests in tandem with CMGT
  • Identify, vet and create business cases for other tools/vendors that allow us to evolve our email/content marketing proficiency
  • Technology orientation, including platforms and systems
  • Identify Microsoft’s strengths and weaknesses in our value proposition to developers
  • Metric ownership for strategy, execution and operations for two of the FY16 DX scorecard targets - Connected Mobile Developer and DevNSAT
  • Balance strategy with execution and insights
  • Establish and project manage the Life Cycle Marketing and batch email initiative to drive content consumption, adoption of digital products and business transactions at Mundo Hispanico
7

Skills For DMP Audience Manager, Adtech Resume

  • Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
  • Document and train on desired workflow
  • Analyze metrics and measure the success of strategies and recommend changes
  • Build relationships with audience(s) through the use of engagement tactics and optimization strategies
  • Engage with internal and external data sources to design and develop analytics to identify and quantify future business opportunities
8

Skills For Audience Evangelism Manager Resume

  • Data analysis and synthesis from a variety of sources
  • Manage and deliver results in a matrix organization
  • Creative when new solutions are required
  • Map data and flows to help articulate and review business strategy vs. technical requirements
  • Build and optimize marketing mix across the customer life-cycle based on end-customer segment, role and ISV app category (LoB, micro-vertical, technical enabler workloads)
  • Land campaigns into larger US subsidiary marketing engines and motions in collaboration with Enterprise & Industry, Central Marketing and BG marketing teams
  • Translate technical capabilities into commercial opportunities for internal teams to take to market
  • Self-motivator with ability to think proactively and anticipate customer needs
  • Implementation and maintenance of online analytical tools – define technology requirements, manage work streams with internal and external teams, and manage rollout of developments
9

Skills For Senior Audience Evangelism Manager Resume

  • Knows and has empathy for a variety of partner types and uses that informed perspective to build game-changing product experiences and programs for these partners
  • Works closely with internal stakeholders including business groups and field teams to establish a framework for working with partners and execution plans for each partner segment
  • Understands and is passionate about startups and uses that perspective to inform development and execution of high-impact, differentiated programs to support startups around the world
  • Works closely with internal stakeholders, including business groups and field teams to establish a framework for working with startups and connecting Startup Evangelism to complementary resources from across Microsoft
  • Own and manage Diageo’s audience segmentation and testing strategy – applying it to marketing strategy and execution alike
  • Own the tagging infrastructure to enable in-console reporting and analysis that’s aligned with brand KPIs
10

Skills For Audience Targeting Manager Resume

  • Work within Diageo’s DMP to build and size audiences using 1st, 2nd and 3rd party data, a key enabler for programmatic execution
  • Think strategically about DMP’s audience capabilities and develop an action plan to expand its role to personalize customer experience thru the entire purchase path and most importantly on Dell.com/ dellemc.com/ delltechnologies.com
  • Become Relationship Owner for the DMP vendor, ensuring that they understand Dell’s goals and partner with other vendor teams to deliver appropriate solutions on-time, on-budget
  • BA/BS is communications, data analytics, social sciences or related field required
  • Experience in digital video/TV media research, data analysis, media buying/planning (specifically in digital video or TV), or marketing mix modeling

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