Analyst Consumer Resume Sample

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Work Experience


Senior Analyst, Consumer Insights
03/2017 - PRESENT
Phoenix, AZ
  • Partners with cross-functional teams and business partners to define business problems & designs research to address. Doesn’t hesitate to ask questions
  • Advertising & Professional Services
  • Negotiates with dealers on disputed loan or lease decisions made by Credit Analyst’s Level I and II. Assists analysts with escalated dealer calls
  • Motivate and lead others, including gaining buy-in to do the right thing for the right reason
  • Deliver on objectives and meet deadlines with project parameters
  • Use own experience to train, develop and mentor other associates
  • Apply business and technical knowledge to produce results and make recommendations
Analyst, Consumer Insights
07/2010 - 11/2016
Phoenix, AZ
  • Three or more years of experience in an analytical role
  • Experience with MS Excel, MS PowerPoint, Relational Databases required
  • Proficient with qualitative and quantitative research methods including
  • Create and validate standard monthly reports from survey data, including analyzing these reports to identify areas of opportunity and insights for the business
  • Evaluate key performance metrics regularly for senior leadership to track progress of strategic corporate initiatives
  • Identify opportunities for survey enhancements for all area-specific programs from internal cross-functional teams and validate survey and reporting enhancements
  • Support the communication of insights in a concise, digestible manner through presentation and dashboards
  • Help internal partners understand how their historical and current trends in customer satisfaction affect their business strategy
Analyst, Consumer Analytics
12/2005 - 03/2010
San Francisco, CA
  • Engage in project management, such as keeping track of multiple timelines and conflicting priorities, while ensuring all deadlines are met and communicating risks to appropriate partners
  • Collaborate with Manager and Vice President on ad-hoc projects, e.g., customer satisfaction and financial metric linkage, correlation of behavioral metrics with attitudinal measures
  • With supervision, develop and produce error free deep dive analysis presentations to provide key insights to the merchant/marketing community using the NPD data and incorporate existing resources (Mintel, Kantar, NRF, L2 etc) to add more depth to NPD databases and cover the businesses where NPD data is unavailable
  • Partner with primary research counterparts to bring the “Big Picture” view, where appropriate
  • Present Reports to requestee/senior management when appropriate
  • Assist in L&D training and Office Hours as needed
  • Work with supervisor on Ad Hoc projects

Education


Marymount California University
2000 - 2004
Bachelor's Degree in Business

Professional Skills


  • Strong analytic skills, with understanding of how to interpret data/analysis. Ability to develop presentation charts with actionable insights to help internal business partners drive change
  • Strong project management and organizational skills, with experience managing multiple projects/assignments simultaneously
  • Experience with Relational database concepts, and strong SQL coding skills
  • Excellent communicator with excellent interpersonal skills
  • Working knowledge of Microsoft Office (Word, PowerPoint, Outlook) with strong skills in Excel
  • Strong analytical skills and an understanding of research methodologies and statistics
  • Very strong analytical and problem definition / solution skills

How to write Analyst Consumer Resume

Analyst Consumer role is responsible for research, microsoft, presentation, excel, design, database, spss, powerpoint, retail, credit.
To write great resume for analyst consumer job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Analyst Consumer Resume

The section contact information is important in your analyst consumer resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Analyst Consumer Resume

The section work experience is an essential part of your analyst consumer resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous analyst consumer responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular analyst consumer position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Analyst Consumer resume experience can include:

  • Work with internal teams to understand complex business requirements and in turn query, synthesize and effectively communicate customer insights into actionable business strategies
  • Demonstrate an understanding of and an ability to participate in ORC’s strategic management of key clients
  • Understand data integration and entity relationships interpreting physical and logical dimensional and relational models
  • Deliver clean, well-structured documents to summarize data-driven results,recommendations, and implications related to underlying business issues
  • Help build and grow the Trends Team by leveraging kids’ expertise to identify trends relevant to Nickelodeon’s core demo
  • Work evening in alignment with SunPower US (PST)

Education on an Analyst Consumer Resume

Make sure to make education a priority on your analyst consumer resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your analyst consumer experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Analyst Consumer Resume

When listing skills on your analyst consumer resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical analyst consumer skills:

  • Detail oriented and solid communication & presentation skills
  • 5 yrs. of experience as a Credit Analyst, or 3-5 yrs. of experience as a Credit Analyst + 2 yrs. equivalent auto experience
  • Strong verbal, written and presentation communication skills; ability to communicate complex technical concepts to non-technical resources
  • Proven experience in applying Market Research methodologies for Innovation and Category Strategy
  • Flexibility, strong work ethic, quick learner, excellent oral and written communication, strategic thinker
  • Proven project management capabilities, motivated self-starter with ability to prioritize

List of Typical Experience For an Analyst Consumer Resume

1

Experience For Analyst, Consumer Insights Resume

  • Strong presentation skills to a diverse audience of ranging technical skillsets
  • Experience partnering across multiple business functions including merchandising, sales, research and/or marketing
  • Work experience in an apparel environment in a role involving data analytics (sales, finance, marketing)
  • Enhanced industry knowledge and understanding of how a dealership operates
  • Experience programming surveys
  • Experience with creating PowerPoint decks for research presentations
  • Develops effective presentations with emphasis on understanding insights
  • Develops and maintain good working relationships with cross-functional business partners and supports the consumer insights department as needed
2

Experience For Senior Analyst, Consumer Insights Resume

  • Experience in database mining with very large and complex datasets
  • Maximizing the learnings, insights and value-added of all ongoing research
  • Working knowledge of NPD data sources
  • Design, program, and analyze consumer research projects, working closely with Marketing, Product Management and Design teams
  • Champions for the consumer, based on objective consumer insights, during appropriate stages in the product and marketing development process
  • Partner with primary research and customer engagement counterparts to bring the “Big Picture” view, where appropriate
3

Experience For Senior Analyst, Consumer Analytics Resume

  • Customer and Transactional Analytics, Modeling and Intelligence
  • Develops actionable marketing recommendations and next steps based on results of research projects
  • Develop and execute custom research studies leveraging Cox’s proprietary customer panel
  • Aid in the development of ETL and the automating of these analyses in Tableau
  • Work collaboratively to ensure best practices and knowledge sharing occurs
4

Experience For Senior Analyst, Consumer Payments Resume

  • Understand all aspects of applications, data, and technologies used to drive customer and transactional analyses
  • Understand all transactional and customer data and how it flows through current systems
  • Understand customer data quality concepts and data assessment processes
  • Communicate and collaborate with technical IT teams such as data architects, source system subject matter experts, and business analysts in order to ensure understanding marketing applications and their underlying databases
  • Deliver accurate data and insights from brands’ digital edition and website performance
5

Experience For Analyst Consumer Insights Resume

  • Perform exploratory data analysis, modeling and insights generation in areas related to consumer health and well-being. Combine and analyze diverse types of data to extract fresh, actionable discoveries about our members and their healthcareand health-related behavior
  • Develop predictive models to drive acquisition, retention, loyalty, wellness, consumer engagement, satisfaction and sustainable measureable health related behavior change
  • Oversee day-to-day management of Nickelodeon’s online proprietary trendsetter panel
  • Provide insightful market, industry and/or company information to Citi’s equity platform
  • Basic knowledge of Fair Debt Collection Practices Act (FDCPA) policies and Sarbanex-Oxley process and documentation
  • Analytical and keen to detail analysis
  • Position reports to Mgr Consumer Insights
  • Experience performing in depth, ad hoc quantitative analyses of marketing data, online product, customer segmentation, ROI analysis, forecasting etc
6

Experience For Senior Analyst, Consumer Services Resume

  • Develop a deep and detailed knowledge of Lincoln Financial Group’s products and their users
  • Work with external providers and help benchmark Disney’s consumer payments data with that of the industry
  • Consumer Service team’s Salesforce SME
  • Work with IT to drive cross-functional CRM optimization projects aimed at improving both success metrics and digital experience for internal stakeholders, CSRs and consumers
  • Act as a subject matter expert for customer data and insights, consulting with stakeholders on strategic opportunities and priorities
  • Executes ‘test and learn’ use cases to support a business case for a differentiated and personalized marketing and messaging strategy
7

Experience For Senior Analyst, Consumer Credit Risk Resume

  • Prepare reports highlighting risks, gaps, and findings with recommendations to improve credit quality and mitigate credit risk
  • Serves as an ‘analytics champion’ educating the business to drive adoption and usage of data analytics to further business insights
  • Work with call centers to optimize processes to both reduce costs and increase sales
  • Help shape the requirements for our entry into predictive analytics/Big Data/BI
  • Analyze and forecast HCA’s current and potential risks related to the loan portfolio, including trend, credit quality, concentration, and delinquency analyses
  • Conduct and/or manage vendors in the completion of consumer research and data analysis, translating results into clear and useful business insights for partners and stakeholders
  • Recruit, work with, and develop junior team members in a mentor/supervisory capacity to ensure consistent, high-quality work across the team
  • Analyze information from credit applications and credit reporting agencies to make sound credit decisions while effectively negotiating the terms and conditions of loan decisions. Ability to balance the demands of Production, Sales Support, Risk, and Quality Assessments as established
  • Take escalated rehash calls for the region. Review override queue, assist in Special Credit when needed, monitor the decision turn time and mentor/coach/train less seasoned analysts. Actively participate in team meetings and Calibrations to communicate, share trends, review Policies & Procedures and team goals
8

Experience For Senior Analyst Consumer Insights Resume

  • Manage the profitability drivers of assigned dealers portfolio in line with company strategy
  • Conduct customer interviews and investigations when needed to facilitate credit decisions or assist in funding process. Coach and assist dealers to resolve funding issues and reduce CIT
  • Excellent verbal, written and interpersonal communication skills. Communicates in a confident/professional manner
  • Self-starter with excellent time management and leadership skills
  • Well versed on company product offerings, reporting and measurement systems
  • Negotiate, influence and collaborate both with customer and employees
  • Manage financial models for evaluating ROI to help set investment levels for existing and new marketing programs including new product and content opportunities
9

Experience For Analyst, Consumer Analytics Resume

  • Very strong Excel and Microsoft Office skills
  • Experience: 2-3 years, Consumer Insights, Marketing Research
  • Driving customer insights through empathy research, qualitative research, quantitative research
  • Analyze on-site and off-site performance metrics to inform decisions and help determine future marketing strategies for revenue growth
  • Identify correlations between sales data and engagement/usage metrics to influence marketing strategies
  • Lead the end-to-end process, from brief, questionnaire design, survey programming, analysis, and presentation of results
  • Work with marketing research suppliers for outsourced projects
10

Experience For Senior Analyst, Consumer Credit Cards Resume

  • Analyze key syndicated data sources and communicate findings to the marketing team
  • Accountable for consumer-centric decision making
  • Collaborate with the global marketing and US teams to ensure strategic alignment
  • Regularly engage the digital team to deliver customer insights that guide strategic decision making
  • Internal Posting Dates: 3/12 - 3/23
  • Collaborate with business analytics to build a connection between behavioral and reporting information

List of Typical Skills For an Analyst Consumer Resume

1

Skills For Analyst, Consumer Insights Resume

  • Extraordinary primary research and writing skills
  • An effective networker, who is able to build strong relationships with global counterparts
  • Working experience in (equity) research, consultancy, business development or international F&A banking
  • Comfortable ‘flexing’ based on shifting business priorities
  • An ability to work with large and complex data as well as experience with tools for accessing and manipulating data
  • Passion for understanding consumer motivations and delivering exceptional user experiences
  • Experience in some or all of the following areas of marketing analysis
2

Skills For Senior Analyst, Consumer Insights Resume

  • Experience working with NPD, Nielsen, IRI, or other data sources
  • Able to handle a heavy workload with competing priorities
  • Solid business acumen that would enable turning insights into actionable recommendations
  • Experience with both Primary and Secondary Research, including data systems, data analysis and insight development
  • BA/BS or equivalent experience required, preferably with a concentration in Marketing, Consumer Behavior, Market Research, or related coursework
3

Skills For Senior Analyst, Consumer Analytics Resume

  • Experience in quantitative field (e.g., Data Analysis, Analytics, Math, Economics)
  • Strong ability to turn insights into action through knowledge generation and activation (not just data collection)
  • Demonstrated ability to proactively influence decisions through insight
  • Relevant experience
  • A can-do attitude, with an ability to flex, prioritize and move at the speed of the business
  • Willing to travel up to 10% of the time for project needs
  • Working familiarity with NPD data sources (TMM, ALR, Panel, Checkout)
  • Funding knowledge, thorough knowledge of the credit review process
4

Skills For Senior Analyst, Consumer Payments Resume

  • Understanding and desire to know more about those who are not currently our customers and why
  • A team player, who thrives on working collaboratively, inspiring others and bringing out the best in the wider team
  • Five or more years working in a professional sales / marketing environment
  • Connect the dots and identify trends, present them in an engaging way and drive action from the working teams
  • Identify and execute ‘test and learn’ use cases to create a business case for a differentiated and personalized marketing and messaging strategy
  • Support execution of underwriting and pricing strategies to achieve credit loss and growth targets
  • Lead report visioning, software selection, reporting design and analytical support for CarMax’s Voice of the Customer program
  • Strategic thinking capability - can see the big picture and translate to actionable recommendations
5

Skills For Analyst Consumer Insights Resume

  • A deep empathy for consumers and a passion for understanding the role brands play in people's lives
  • Intellectual curiosity and a love of learning, with a relentless pursuit of innovation
  • Communicate complex ideas in an efficient and compelling way, with the gravitas to influence senior decision makers (internally and externally)
  • Continuously seeking knowledge about who our customer is and what drives them
  • Exposure to building collaborative relationships across functional areas
6

Skills For Senior Analyst, Consumer Services Resume

  • Knowledge of CRM systems and an understanding of the dynamic environment of customer data in a retail environment
  • Produce clear reports using appropriate software (e.g., Excel, PowerPoint, etc.)
  • Coordinate effort across systems, including Salesforce, Demandware, Qlikview, and Aspect IVR
  • Fully-stocked kitchen with snacks galore
  • Get your very own GoPro (Mounts and accessories included)
  • Discounted employee stock purchase plan (ESPP)
  • 12 weeks paid Parental Leave for new parents
  • Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
7

Skills For Senior Analyst, Consumer Credit Risk Resume

  • Basic math functions such as addition, subtraction, multiplication, division
  • Analytical & Research capabilities
  • Affinity with the food and agribusiness sector; Curious by nature
  • Knowledge of and a network in the consumer foods sector is an advantage
  • Synthesize data from all available sources to help address business issues
  • Capable presenter, comfortable in front of senior leadership
  • Keen interest in kids’ entertainment
8

Skills For Senior Analyst Consumer Insights Resume

  • A self-starter, able to shape and manage a research/analytics project from start to finish with guidance from manager
  • An analytical mindset, with a passion for deconstructing and reframing questions and an ability to distill disparate datasets and sources of insights into clear & meaningful recommendations
  • An out-of-the-box thinker, able to think creatively, imaginatively and holistically
  • An excellent communicator, who is able to deliver finding in an engaging, fresh and impactful manner, cutting through the complex to tell a simple, compelling narrative
  • Be proactively curious - be willing to challenge your work to go beyond the question and challenge yourself to learn and drive a broader set of analytical tools/techniques
9

Skills For Analyst, Consumer Analytics Resume

  • Experience in a Marketing, Business Intelligence, Consumer Insights, or related experience within the digital gaming, hobby games, toy, or related entertainment field
  • Demonstrated experience in analyzing and synthesizing data across industry, competitor, consumer, and omni-channel insights, ultimately yielding actionable product and marketing recommendations
  • The ability to use data to tell a story and to be able to communicate it effectively
  • Experiences in customer/consumer insights and/or analytics within a business environment
  • The ability to look at a problem in different, creative ways with a strong desire to drive to solution
  • Project management experience with primary custom research
  • Significant buy-or-sell side credit research experience, preferably within the Consumer sector
10

Skills For Senior Analyst, Consumer Credit Cards Resume

  • Perfectly bilingual (spoken and written)
  • Capacity to deal with ambiguity
  • A desire to go beneath the surface and discover and distil a problem down into a very clear set of hypotheses that can be tested
  • Analytical and data driven with a firm grasp of impact and ROI and a determination to lead best practice, rather than follow
  • Robust and driven personal style that flourishes in a fast-paced environment
  • Team player and broad thinker with an interest in the performance of the business as a whole, rather than a single focus on their own area of expertise

List of Typical Responsibilities For an Analyst Consumer Resume

1

Responsibilities For Analyst, Consumer Insights Resume

  • Has research experience and understanding of methods for packaging redesign, packaging testing, innovation and other concept testing, etc
  • Experience with Ecommerce and digital marketing measurement tools (Adobe Analytics, Salesforce Marketing Cloud, DMP systems, Google Adwords, etc.)
  • Develop innovative, intuitive, and data-driven methods for measuring program effectiveness
  • Experience in database mining/marketing with very large, complex and multi-dimensional datasets
  • Operate as a high impact communicator
  • Experience in a Consumer Insights role
  • Ensure that valid statistical approaches are used appropriately
  • Conducts analyses using quantitative techniques including modeling, machine learning, and data mining
2

Responsibilities For Senior Analyst, Consumer Insights Resume

  • Assist Brand Marketing and User Acquisition teams on prospective and current audience feedback with online marketing campaigns, ads, and app store optimization
  • Write screeners, questionnaires, discussion guides, and surveys using appropriate research methodology
  • Source and recruit study participants through internal or external recruiting methods
  • Moderate discussions with research participants in focus groups and other in-person testing environments
  • Independently execute analytical projects supporting decisions on revenue, products and customer metrics
3

Responsibilities For Senior Analyst, Consumer Analytics Resume

  • Infers business meaning of results to provide recommendations to stakeholders
  • Work efficiently in a fast-paced, changing environment
  • Help develop analytics for a variety of analyses to enable consumer revenue growth
  • Help shape the Consumer Insights strategic research agenda, aligned with business priorities and the needs (articulated and anticipated) of key stakeholders (marketing, R&D, etc.)
  • Assist in the design of research studies, such as consumer segmentation, product usage, purchase intent, packaging, creative assets, brand strategy and positioning, and product/feature/design concept testing to support the global growth of our brands
  • Recommend optimal approaches to insights initiatives and consumer sampling based on objectives determined in partnership with key stakeholders
  • Partner with Marketing, Business Intelligence, and Product R&D leads to develop and deploy advanced targeting, insights, and analytics to augment our understanding of consumers
  • Regularly meet with key internal stakeholders to share relevant historical and current findings, and to assess areas where additional consumer insights are needed
4

Responsibilities For Senior Analyst, Consumer Payments Resume

  • Knowledge in utilizing BI tools such as Tableau & MicroStrategy to build reports and provide analytic solutions
  • Fully and independently manage the Keurig community panel
  • Respond to internal requests for consumer data
  • Communicate relevant consumer trends to internal teams
  • Socialize key findings throughout the company
  • Manage a global consumer research panel to ensure community health, engagement, and representation
  • Analyze, interpret and provide reports for consumer dynamics studies and other ad hoc studies
  • Develop and deliver presentations at key Management Meetings as appropriate
5

Responsibilities For Analyst Consumer Insights Resume

  • Aid in the analysis of customer and associate satisfaction surveys for Delhaize America brands
  • Ensure that all research instruments accurately measure what we want them to measure and that the data is representative of the market
  • Manage online community health, composition, regular activity content
  • Champions consumer insights within the Private Brand team and builds strong cross-functional relationships to become embedded as a critical element of strategic and tactical business decisions
  • Owns strategic consultancy for internal and external stakeholders that identifies opportunities, helps formulate open business questions, recommends research methodologies, and writes research plans and proposals
  • Implements best practices within consumer insights through standardization of methods, tools, and knowledge-sharing to maximize group efficiency and impact as well as identify and champion new and emerging research techniques
  • Experience in data project management with very proactive communication
  • Significant buy-or-sell side credit research experience, preferably within the Consumer/TMT sector
  • Experiences in consumer insights and/or analytics within a business environment
6

Responsibilities For Senior Analyst, Consumer Services Resume

  • Deep experience with SQL and Relational database concepts
  • Interprets research findings and summarizes data analyses into actionable insights that address stakeholder objectives
  • Partners closely with other team members within Shopper Insights to ensure appropriate synergies, efficiencies, and best practices are consistent
  • Manage and maximize the specific proportion of the research budget and identify potential gaps as projects arise
  • Enable the training and education of the business teams regarding Consumer and Market Insights, both through formal/forum training as well as on-the-spot coaching
7

Responsibilities For Senior Analyst, Consumer Credit Risk Resume

  • Display independence on the day-to-day, alignment of key stakeholders for each project and accountability for budget management choices
  • Work with internal teams and external vendors to generate art assets for tests
  • Analyze research findings to develop impactful insights that drive strategy; evangelize key insights from research to affect game development decisions
  • Utilize owned & syndicated audience data (linear, digital and social) to create thoughtful insights into our audience, their relationship to our shows and brands, as well as the competitive landscape and general media consumption behavior
  • Create and deliver recurring reports including show awareness and intent-to-view tracking, social sentiment analysis, talent research, and show/network audience profiles
  • Related work experience (strong internship experience considered)
8

Responsibilities For Senior Analyst Consumer Insights Resume

  • Effectively communicate analyses on Destiny franchise to the business user teams
  • Writes code to automate insight development and communication
  • Intellectual curiosity with a passion for insightful analytics, actionable solution and improved outcomes
  • Advanced proficiency with Microsoft Excel, PowerPoint, Word
  • Work with the BU to understand their goals and requirements with analytics
  • Develop new analyses based on data delivered by Bungie and Blizzard
9

Responsibilities For Analyst, Consumer Analytics Resume

  • Proactively support game performance through insights and recommendations
  • Advanced knowledge of analytics tools, such as AWS Redshift, Excel, and Tableau
  • Sense of customer service
  • Knowledge of the Bloomberg Terminal
  • Building understanding of the broader organization through application of business savvy, effective communications, and influencing decisions within a team environment
  • Working knowledge of traditional custom research techniques, including, but not limited to - product testing, concept testing, copy testing, attitude & usage measurement, awareness & perception tracking, package testing, segmentation studies, in-store controlled tests, online panel management, etc
10

Responsibilities For Senior Analyst, Consumer Credit Cards Resume

  • Some knowledge of panel data
  • Some knowledge of Store Level data (Nielsen, IRI, POS)
  • Experience in some or all of the following areas of marketing analysis: MARKETING MEASUREMENT, DIGITAL ANALYTICS, SEGMENTATION, PREDICTIVE ANALYTICS, EXPERIMENTAL DESIGN/TEST AND LEARN, BUSINESS INTELLIGENCE, AND/OR MARKET RESEARCH
  • Identify category specific trends as well as mega-trend applications to the category –identify beauty trends that lead to creation of new categories, new segments and better ways of serving consumers
  • New Territory Identification – enable the identification of consumer relevant innovation territories that translate to consumer appeal. Contribute to their integration and adoption by Corporate Innovation and brand teams. Support specific platform programs as needed
  • An entrepreneurial mind-set
  • Holistic Opportunity Assessment for sub-categories - Develop recommendations to enable the Aveda brand to adjust innovation plans to win in key sub-categories (haircare, skincare, make-up, etc). Determine key benefits, their importance and role for key design consumers, and key category drivers from a consumer & market standpoint to guide innovation development

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