Advertising Product Manager Resume Sample

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Faye Roberts
83059 Lavada Canyon,  Dallas, TX
+1 (555) 767 9848

Work Experience

Product Manager, Advertising
10/2017 - PRESENT
Houston, TX
  • Understand AutoTrader’s strategic and competitive position, and work to define and deliver the best products that maintain, shape, and improve that position
  • Collaborate with advertising, product, technology, design, marketing, and the newsroom to produce requirements for platforms and the advertising products they enable
  • Experience at an advertising technology company or mobile publisher
  • Experience with ad serving systems (MoPub/DFP) and programmatic systems (SSPs, DSPs, Trade Desks)
  • Strong critical thinking and analytical skills; analyzing data & trends to make data-driven decisions that move the business forward
  • Highly collaborative and able to work cross functionally to get things done
  • Excellent communication skills that translate to internal teams and external clients, vendors or partners
Senior Advertising Product Manager
02/2014 - 06/2017
Detroit, MI
  • Define business and technical product requirements
  • Lead cross-functional teams to execute on product plans and to deliver results
  • Analyze and act on business metrics and data to grow the business
  • Work with marketing, account development and sales to execute the go to market strategy
  • Leverage consumer insights or competitive intelligence reports to help explain online behavioral trends and inform product decisions
  • Identify new opportunities for IGN (programmatic, CPI, native, etc.) to expand advertising opportunities
  • Utilize analytics, usability studies, research and qualitative feedback to continuously improve our ad product portfolio
Senior Product Manager, Devices Advertising
02/2008 - 09/2013
Los Angeles, CA
  • Participate in project-definition activities with other project stakeholders, including sales, engineering and marketing
  • Lead cross-functional teams, serving as product and project manager, to define specifications, establish milestones, and manage the development and implementation against goals
  • Define and prioritize feature development
  • Communicating product status, key issues and launch plans to constituents across the IGN organization including senior management, design, engineering, operations and sales teams
  • Real-world product management experience
  • Intimte familirity with the in’s and out’s of digital advertising from ad serving software to programmatic buying to yield management and beyond (Beyond!)
  • Proven ability to contribute to ideation and concept development
  • Product background in data platforms, tagging and attribution


Argosy University - Tampa Campus
2002 - 2007
Bachelor's Degree in Business

Professional Skills

  • Strong presentation skills with the ability to communicate to variety of audiences
  • Experience in the following software strongly desired: JIRA, MS Excel (Advanced), MS Powerpoint, MS Visio
  • Previous experience with Scrum or Agile methodologies strongly desired
  • Product management experience at a company managing product or project responsibilities of consumer facing products
  • Experience working in a product management role, ideally in digital advertising
  • Experience working with large scale catalogs and high performance distrusted systems as a Product Manager or as a developer
  • Excellent benefits including 100% employer-paid medical, dental and vision

How to write Advertising Product Manager Resume

Advertising Product Manager role is responsible for travel, digital, research, design, software, marketing, advertising, engineering, leadership, metrics.
To write great resume for advertising product manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Advertising Product Manager Resume

The section contact information is important in your advertising product manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Advertising Product Manager Resume

The section work experience is an essential part of your advertising product manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous advertising product manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular advertising product manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Advertising Product Manager resume experience can include:

  • Experience working with Engineering Teams as the Product Owner
  • Strong technical aptitude in tagging systems (Doublclick tags, Telium, Google Tag Manager, Google Analytics, Adobe Audience Manager, etc…)
  • Strong technical aptitude particularly in advertising platforms
  • Champion our advertising and performance data and act as point person to development, marketing and key business stakeholders
  • Champion our Advertising Platform and act as point person to development, marketing and key business stakeholders
  • Interact with customers (internal and external to CDK) while maintaining diplomacy

Education on an Advertising Product Manager Resume

Make sure to make education a priority on your advertising product manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your advertising product manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Advertising Product Manager Resume

When listing skills on your advertising product manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical advertising product manager skills:

  • Efficiently and effectively manage personal time to achieve's goals
  • Or relevant experience
  • Previous software product management experience required
  • Deliver ongoing strategic thought leadership and market insight to determine next offerings and product positioning
  • Manage products that leverage bleeding edge technology
  • Work on award-winning video applications, and the platform that powers them

List of Typical Skills For an Advertising Product Manager Resume


Skills For Product Manager, Advertising Resume

  • Own the Discovery phase for new initiatives (market sizing, tech and resource considerations) and all dimensions of Product definitions
  • Determine executable and exciting new products and services
  • Private Healthcare / Dental plan
  • Life assurance up to 4 x annual salary
  • Pearson Share Save Scheme
  • A passionate advocate for customers and their needs
  • Work with a world-class product team

Skills For Senior Advertising Product Manager Resume

  • Influence the innovation of products used globally by millions
  • Work in a highly collaborative team environment
  • Sound inductive reasoning required-- The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events)
  • Serve as a single point of contact and dedicated resource for Creative Strategy on RFP’s and product capabilities as needed
  • Partner with Ops on every phase of development and release

Skills For Senior Product Manager Programmatic Advertising Resume

  • Cross-functional team leadership to develop and launch new Products
  • Experience with Agile development methods and expereince using tools such as JIRA to write technical product requirements and manage product backlog and release cycles
  • Proven ability to work in cross functional teams, with all levels of management
  • Design detailed product specifications determining required data and design resources for each feature as well as success benchmarks
  • Team player who enjoys collaboration and building consensus at all levels within the organization
  • Coordinate with product managers and product marketing

Skills For Senior Product Manager, Devices Advertising Resume

  • Product background in digital advertising
  • Background in Agile Methodology
  • Take complex or minimally defined ideas and make them defined, consumable, and executable
  • Spends time in new markets researching the business processes required of new product initiatives and in current markets, assessing functional enhancement prioritization. Lead role in defining customer facing business processes and product feature sets
  • Interfaces with internal and external partners and clients as a representative and subject matter expert for the product(s) assigned
  • Works closely with Client Services, Technical Business Analysts, and Designers to ensure client requirements are delivered to market. Measures and assesses client satisfaction with new product/project introductions
  • Owns vision and product roadmap and feature prioritization. Participates in establishing feature acceptance criteria and collaborative design sessions. Provides the team with definition, clarification and acceptance of features
  • Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data. Prepare reports of findings, illustrating data graphically and translating complex findings into written text
  • Season ticket loan

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