Sem Manager Resume Sample

4.8
18 votes

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Louisa Stark
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Work Experience


Senior SEM Manager
02/2017 - PRESENT
Detroit, MI
  • Define, monitor, and analyze all available SEM KPI’s to measure success
  • Partner to manage Search vendors including Google, Yahoo, Bing to monitor overall performance of SLA’s, Quality of service
  • Experience managing cross-functional projects with diverse sets of stakeholders
  • Work experience in the field of paid search
  • Familiar with both BingAds & Google AdWords
  • Experience with campaign strategy creation and proactive performance troubleshooting
  • Expert level Microsoft Office skills, especially Excel
  • Experience and established success in a fast-paced direct to consumer company, service or digital agency
  • Relevant experience in digital marketing and paid search
SEM & Paid Search Manager
01/2011 - 09/2016
Detroit, MI
  • Strong familiarity with the digital advertising environment and a clear, solid understanding of the paid search landscape and bidding process
  • Understanding of paid search performance metrics and KPIs, and a good grasp of digital advertising analytics
  • Experience or certification with Google AdWords and Bing AdCenter
  • Experience with 3rd party paid search bid management technology, such as DS3, Kenshoo or Marin
  • Superior organizational and problem-solving skills. Ability to draw conclusions and take action based on data
  • Prioritize, work cooperatively and collaborate with cross-functional teams in an exceedingly fast paced environment
  • High proficiency in Microsoft applications, particularly Excel
Assistant Manager, SEM
05/2004 - 07/2010
New York, NY
  • Define our overall paid-for digital acquisition and engagement strategy in-line with business and marketing goals
  • Daily bid-management and optimization
  • Manage social and other digital advertising campaigns eg. LinkedIn
  • Oversee reporting, analysis, and optimization of digital advertising campaigns
  • Identify and develop new advertising opportunities
  • Manage, plan, and adjust budgets to achieve objectives
  • Define CRM and Marketing automation campaigns and tracking
  • A passion for digital advertising, an entrepreneurial spirit and a creative mind
  • Deep experience of Google AdWords

Education


Briar Cliff University
1998 - 2003
Bachelor's Degree in Mathematics

Professional Skills


  • Advanced computer skills, including proven experience in Excel (including, but not limited to, pivot tables)
  • Strong analytical skills including campaign performance analysis and web analytics
  • Represent the SEM channel for the company using strong presentation and communication skills
  • Build or hone your quantitative and qualitative analytical skillsets
  • Experience managing SEM/PPC campaigns for Google, Yahoo, & Bing
  • Experience working with Google Analytics, Google AdWords, Google Shopping
  • A strong grasp of search marketing (both SEM and SEO) and metrics driven (performance) marketing

How to write Sem Manager Resume

Sem Manager role is responsible for excel, digital, analysis, database, analytical, marketing, retail, finance, reporting, research.
To write great resume for sem manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Sem Manager Resume

The section contact information is important in your sem manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Sem Manager Resume

The section work experience is an essential part of your sem manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous sem manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular sem manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Sem Manager resume experience can include:

  • Experience running a global SEM program in multiple regions, languages, and search engines
  • Experience working with a Bid Management Platform such as Kenshoo
  • Experience working with affiliate programs and platforms such as Commission Junction
  • Related performance marketing experience
  • Recent, demonstrated success in a paid search marketing role in a competitive vertical
  • Relevant work experience in SEM, and/or digital/high-technology consumer companies/products

Education on a Sem Manager Resume

Make sure to make education a priority on your sem manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your sem manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Sem Manager Resume

When listing skills on your sem manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical sem manager skills:

  • Good experience of Salesforce (CRM) and Marketo (marketing automation)
  • Solid understanding of testing, segmentation and reporting processes
  • Proven track record of successfully managing and expanding SEM efforts with >$100k per month in spend and >100k keywords
  • Experience in SEM/Paid Search and/or product feed-based advertising management and execution
  • Develop and execute effective keyword strategy by managing new keywords, match types, and negatives
  • Experience with Adwords Editor and Bing Ads Editor

List of Typical Experience For a Sem Manager Resume

1

Experience For Senior SEM Manager Resume

  • Work alongside an innovation pod to continuously generate ideas to improve StubHub’s paid search performance, including campaign strategy, keyword portfolio development, creative, landing page optimization and bidding
  • Be fiercely competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEM, and drive stakeholders in analytics and engineering to deliver the required data and tools to do our job effectively
  • Set up testing plans (copy, ads, landing pages) for continuous performance improvement and optimization of the campaigns
  • Work closely with vendors, global agencies and field marketing teams that support the paid search advertising efforts across all geographical regions
  • Manage a multi-million dollar paid search advertising budget for AWS for all global campaigns
  • Utilize various reporting interfaces and campaign management software as applicable (Adobe Media Optimizer, Sprinklr, Doubleclick Search, Adobe Analytics)
  • Synthesize data, analyze results, identify trends, report and execute on key findings to achieve paid search objectives
  • Work closely with the Analytics and Finance team to measure and report results to AWS leadership
  • Work closely with the SEO team to identify opportunities based on free/organic search results

List of Typical Skills For a Sem Manager Resume

1

Skills For Senior SEM Manager Resume

  • Experience in SEO/SEM is required
  • Proven ability to communicate complex concepts to peers and stake holders
  • Experience with Looker, Tableau or similar tools
  • Implementing strategy across important ad formats like Google Shopping and Dynamic Search Ads
  • Reporting on weekly business performance to C-level stakeholders
  • Manage and optimize all facets of SEM/PPC campaigns, including ad copy, targeting, bid management, landing pages, and ad extensions
  • Conduct measurable A/B tests on ad copy/landing pages with the goal of increasing CTR, conversion rate, and quality score
2

Skills For SEM & Paid Search Manager Resume

  • Manage vendor relationships and utilize vendor partnerships for testing new opportunities and gaining industry knowledge
  • Formulate and manage audience strategy, including remarketing lists for search
  • Conception, development, and communication of strategies, ideas, and campaigns to improve and grow the existing business
  • Conception, setup, launch, monitoring and optimization of new SEM campaigns
  • Support the creation of annual and quarterly budgets and the setting of KPI targets
3

Skills For SEM Campaign Manager Resume

  • Plan, forecast, analyze, and optimally manage the multi-million dollar search engine marketing budget
  • Conduct regular and comprehensive campaign auditing and data QA
  • A hungry, infectious personality: were looking for someone determined and able to win
  • Execute on Ritani’s marketing strategy via SEM
  • Collaborate with creative and development teams to maximize performance of any/all marketing touch points
  • Report on key performance indicators using Microsoft Excel and other available tools
4

Skills For Assistant Manager, SEM Resume

  • Work closely with other teams like SEO, Buying, CRM, Social, Display and others to improve business
  • Work in an entrepreneurial environment with the freedom to “fail fast”
  • Turn mounds of data into actionable insights to drive return on investment
  • Collaborate with a global team (Dallas, Sao Paulo, London, Hong Kong)
  • Make a HUGE impact on the Hotels.com business
  • Manage and consume large amounts of data via relationship database structures and synthesize into meaningful insights
5

Skills For SEM Paid Search Manager Resume

  • Comfortable with ambiguity and able to adapt project plans and tasks to changes
  • Up to date on Paid Search space, with knowledge of retail strategies/tactics
  • Passionate about the digital space, specifically SEO/SEM
  • Work with product teams to develop and execute online strategies to increase customer acquisition and retention
  • Manage a team consisting of at least one Marketing Analyst and, with that team members assistance, manage the financial planning, tracking & analysis of campaign data, both ongoing and historical
  • Evaluate, implement, test, and optimize betas and new features to stay ahead of the competition
  • The ability to synthesize complex ideas into actionable recommendations for senior executives
  • Collaborate with internal/external constituents and execute within tight timelines
  • Continually optimize and improve the way Ritani markets to their customers via SEM
6

Skills For Senior SEM Specialist / Manager Resume

  • Provide feedback & performance reports on regular basis
  • Managing paid search campaigns across Google and Bing. This includes campaign planning & implementation, budget management, bid optimisation and performance review of all campaigns
  • Grow and optimise keyword portfolio through testing ad copy, bidding strategies and negativekeywords
  • Keyword research, including discovery and expansion; ad creation, which includes review and editingof ad copy
  • Execute day to day tactics and long term strategy that increases conversion rates and identifyopportunities for improvement on a regular basis
  • Plan and manage Paid Search/SEM and Shopping campaigns to maximize traffic, sales and loyalty through strategy development, campaign execution, management and reporting
7

Skills For Manager, SEM Resume

  • Extremely high attention to detail with excellent follow-through
  • Brand – We experience the world through StubHub
  • Bring clarity to KPIs, performance drivers, and competitive trends
  • Partner with major search vendors to drive innovative solutions through targeting, testing, segmentation and reporting
  • Conduct ongoing analysis/reporting to measure performance and drive strategy and discussions
  • Partner across media, marketing and merchandising to ensure plan and execution alignment
  • Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance
  • Manage a $XXM budget for SEM campaigns to bring in new sellers across all of Squares products
  • Monitor quarterly budgets and pacing to achieve goals and ROI targets
8

Skills For Sem Manager Resume

  • Own weekly and monthly reporting of channel metrics, goals, and other KPIs
  • Research and leverage SEM industry trends and competitive analysis to inform marketing strategy
  • Test and research new technologies, data and media channels
  • Collaborate with other program managers to support enterprise business objectives
  • Work with large amounts of data and translate it into actionable insights
  • Permission to work in United Kingdom
9

Skills For Senior SEM Manager Resume

  • Courageous – We are bold & not afraid to challenge the status quo
  • Inventive – We see what others don’t & pioneer new paths
  • Richly Diverse – We recognize & respect everyone as a unique individual
  • Build best-in-class SEM acquisition program through partnerships with Analytics, Data Science, and Product teams
  • Direct and manage agencies to improve campaign structure and targeting improvements, search query mining, keyword expansion, LP testing, and improvement of bid management processes
  • Own quarterly and annual forecast and planning for SEM and Mobile channels
  • Use a process of testing to prove hypotheses and recommend performance optimizations
10

Skills For SEM & Paid Search Manager Resume

  • Use a data-driven approach to manage campaigns and derive insights on strategy and performance
  • Lead by example to build a culture of accountability and rigor and prove business impact across a diverse group of cross-functional stakeholders
  • Nimbly manage and measure performance across an evergreen portfolio of keyword targets, but execute ad hoc strategic campaigns with separate goals and budgets as the landscape shifts
  • Understand how changes in competition and the dynamic event landscape impact campaign performance, and build scalable automated solutions to stay ahead of the trend
  • Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for paid search
  • Work with engineering to deliver new features and enhancements to bidding models, rules, and automatic asset generation to improve StubHub’s toward financial targets

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