Paid Media Resume Sample

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Asia Hermiston
92519 Thompson Mountains,  Dallas,  TX
+1 (555) 934 2856

Work Experience

Director of Paid Media
05/2017 - PRESENT
Philadelphia, PA
  • Recommend a budget allocation and programs amongst media channels including newspaper, magazine, outdoor, digital display, paid social, and remarketing
  • Establish goals and objectives for each media channel and provide consistent updates on performance
  • Partner closely with Digital Merchant organization to strategize cooperative investments with vendor partners inclusive of vendor-facing presentations of strategy, budget, and KPI’s
  • Seek out and experiment with emerging media tactics and strategies that best advantage Bloomingdale’s
  • Lead team of media buyers and planners in plan development and execution
  • Analyze campaign results and provide strategic optimization recommends to boost campaign performance
  • Identify ways to bring an objective, platform, and strategic initiative and think of innovative ways to bring them together
Data Analyst, CRM & Paid Media
06/2013 - 03/2017
Chicago, IL
  • Understand and adhere to pharma advertising guidelines, including but not limited to fair balance
  • Experience with at least 1 year in online marketing, ideally in enterprise level SEM and/or agency
  • Experience managing projects and working with cross functional teams
  • Experience with keyword analysis, common keyword research tools
  • Familiarity with reporting/tracking tools (Site Catalyst/Google Analytics)
  • Enter and manage plans in DCM, including the creation of vendor IOs
  • Maintains media buy details, insertion orders and contact lists
  • Responsible for the accuracy of plan details and confirmation of delivery
  • Monitor and evaluate campaign effectiveness, developing actionable insights for bi-weekly reports and post campaign analysis
Summer Intern, Paid Media
08/2007 - 12/2012
Houston, TX
  • Manage media executions across multiple channels/accounts simultaneously, providing both performance and insight summaries to clients on regular basis
  • Lead planning/strategy meetings with client and external agencies/ teams, resulting into clear, actionable communication plans
  • Manage media finances (negotiated rates, buys, and actualizations), with accountability to finance team on monthly basis
  • Create and manage measurement plans across channels and agencies to ensure proper set up of campaigns. Identify KPIs based on client needs and campaign outliers
  • Continually communicate industry trends, emerging technologies, and beta testing opportunities to internal and external members to showcase leadership in digital marketing arena
  • Seek and leverage wider assets and resources when needed to accomplish tasks. Includes research, audience insights, IT resources, UX design, etc
  • Manage current vendor relationships, while exploring potential new partners applicable to the Pharma space
  • Continually evolve vendor relations/contracts


Lincoln Memorial University
2001 - 2006
Bachelor's Degree in Marketing

Professional Skills

  • Strong written/oral skills, including presentation skills
  • Work experience: 6-8+ years of experience in digital media planning, including 3-5 years management experience
  • Proven experience in quantitative & qualitative analysis to justify proposed actions & contingencies, including experience with A/B and multivariate testing
  • Strong communication skills; ability to create and critique offer proposition and call to action messaging
  • Demonstrated experience creating marketing reports, utilizing knowledge of Retail KPIs, in order to guide strategy and influence partners
  • Lives for creating structure, process (e.g. - develop reports, define media plans and track budgets) and able to prioritize time effectively
  • Very strong experience in developing robust, creative, innovative and sharp paid social strategies and media plans

How to write Paid Media Resume

Paid Media role is responsible for optimization, events, retail, finance, credit, training, integration, marketing, trading, architecture.
To write great resume for paid media job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Paid Media Resume

The section contact information is important in your paid media resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Paid Media Resume

The section work experience is an essential part of your paid media resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous paid media responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular paid media position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Paid Media resume experience can include:

  • Confidently act in a ‘team lead’ capacity, delegating effectively to analysts and senior analysts of various personality, age, skills, etc
  • Strong leadership, communication and presentation skills as well as an adaptable and flexible mindset
  • Knowledge and experience with various testing methodologies to ensure solid test, learn and evolve approach to refining and optimizing business
  • Experience leveraging Marketing Automation Platform (MAP) to drive paid media efficiency & effectiveness
  • Strong experience with online marketing, ideally in enterprise level SEM and/or agency
  • Superior communication skills and ability to counsel clients’ top executive management on online marketing issues

Education on a Paid Media Resume

Make sure to make education a priority on your paid media resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your paid media experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Paid Media Resume

When listing skills on your paid media resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical paid media skills:

  • Demonstrates ability to prioritize activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions
  • Demonstrate strong analytical skills and expertise in Excel, Power Point and Word
  • Digital marketing experience, with skillset around planning, buying, execution, testing, and measurement
  • Strong writing and creativity skills
  • Solid presentation, communication (verbal & written) and listening skills
  • Solid presentation, communication (verbal & written) and listening skills

List of Typical Experience For a Paid Media Resume


Experience For Director of Paid Media Resume

  • Capable of effectively managing multiple analysts and/or media managers across multiple clients
  • Strong digital background with experience in programmatic, remarketing, networks, direct sites, etc
  • Ability, patience and passion to effectively communicate and educate clients and internal team members across multiple levels
  • Stimulate and motivate junior team and develop team skills and careers
  • 5 – 8 years’ experience in media planning and buying, or related roles
  • Experience managing annual marketing budgets of $10MM+
  • Relevant work experience (digital marketing, paid media buying, communications, etc.)
  • Proven success influencing and collaborating within a team and in a fast-paced, deadline-driven environment

Experience For Manager Digital Paid Media Resume

  • Build and maintain strong relationships with vendors, including Google, Facebook, Twitter, LinkedIn, Snapchat, etc
  • Have strong working knowledge of various mediums (digital, SEM, direct response, traditional, social)
  • Experience managing results-driven paid media programs
  • Experience managing a team of executional paid media resources, such as paid search analysts and/or display planners
  • Experience in the paid digital advertising space
  • Past experience managing multi-million dollar budgets

Experience For Manager Paid Media Analytics Resume

  • Experience in digital marketing and/or digital communications in the B2B and B2C space
  • Experience using social media platforms such as Twitter, Facebook, LinkedIn, Instagram, etc.
  • Focuses execution activities on changing areas of importance, need and priority, as directed by Digital Strategists
  • Diligent with a strong attention to detail and ability to resolve problems quickly
  • Experience with media analytics & research
  • Business Development/Sales experience and have consistently met or exceeded quota specifically within Digital / Social ad tech or media sales
  • Experience with keyword analysis, keyword research tools

Experience For Associate Director, Paid Media Resume

  • Media experience (ideally both agency and client-side)
  • Manage priority paid media accounts
  • Demonstrate industry knowledge/expertise across all media
  • Develop strong client relationships and build trusted partnerships
  • Demonstrate ability to present strategies/plans/pitches to all level of clients
  • Experience with Google AdWords and Facebook Ads required
  • Strong track-record of business growth and incremental scope conversions
  • Unending desire to learn, be challenged and always seeking continuous levels of improvement
  • Understanding of measurement and analytics tools

Experience For Digital Marketing Manager, Paid Media Resume

  • Willing to ensure all team members succeed wherever and whenever possible
  • Bring innovation and lead with great ideas --- and execution of those ideas
  • Demonstrating and Applying Discipline Knowledge
  • Stay abreast of industry and paid media trends by conducting research, engaging in training and attending industry events
  • Deep understanding of analytics – pulling data, crafting insights and recommendations, working in automated dashboards
  • Deep understanding of analytics - crafting insights and recommendations, working in automated dashboards
  • Investigate potential testing opportunities and stay abreast of industry trends and new technologies (new ad formats, targeting capabilities etc…)

Experience For Data Analyst, CRM & Paid Media Resume

  • Maintains budgets, monitors pacing and manages billing in collaboration with finance partner
  • Manage day-to-day relationships with internal stakeholders both during the planning phase and to keep them informed of campaign performance
  • Expertise in managing digital budgets and creating vendor IOs
  • Collaborate with marketing partners on devising data-driven analysis that generate actionable insights
  • Conduct analytical assessments of marketing performance, isolating key drivers of performance aligned to business goals
  • Forecast scenarios for future marketing opportunities that leverage insights from analytical tools (like media mix modeling and multi-channel attribution)

Experience For Senior VP, Paid Media Resume

  • Familiarity with reporting/tracking tools (Adobe Analytics/Google Analytics/Marin)
  • Oversee and execute planning activities including RFP development and analysis, partner negotiations, and channel capabilities/limitations research
  • Passion for planning, and a strategic understanding of paid strategies across variety of channels
  • Lead the team developing and executing framework of innovative paid social media plans across the group and key clients
  • Partner with Product & Marketing teams to develop and execute paid media strategies ensuring integration and cohesiveness
  • Be ahead of the curve with new media and paid media opportunities, test and prove through rapid experimentation. Including mobile marketing
  • Collaborate with cross-functional teams, including Brand, Retail, Interactive, Commerce, Shopper and Product Marketing
  • Assist in filling the sales pipeline through management of manual lead tasking

Experience For Director, Paid Media Resume

  • Deep knowledge of the digital media ecosystem, including Paid Search, Retargeting, Programmatic Media, Paid Social Platforms
  • Keen understanding of industry trends resulting in innovative ideas that apply to current business and influence a successful go-forward strategy
  • Manage day-to-day relationships with vendors including rate negotiations
  • Firm understanding of the programmatic space
  • Devise, plan and implement in market tests to innovate unique marketing opportunities
  • Plan and forecast optimal scenarios for improved marketing
  • Relate marketing interactions with business outcomes that yield innovations in our go-to-market strategy

Experience For Manager, Paid Media Resume

  • Ensure marketing optimization best practices are incorporated across the enterprise
  • Key driver of digital marketing innovation in a services-led digital world
  • Confident and enjoys working to quarterly and yearly revenue targets
  • Represent CS and coordinate with vendor partner/s, including Paid Media, SEM, program plans, activities, resources and budgets
  • Develop comprehensive paid media plans and recommendations for integrated digital marketing programs
  • Engage in daily monitoring and optimization of campaigns
  • Provide daily, weekly, and monthly reporting and analysis

Experience For Senior Account Manager, Paid Media Resume

  • Lead and develop cross-discipline communication planning and drive synergy with Paid Search, Programmatic, Display, Content Syndication, etc
  • Recommend innovative strategy and media tactics consistent with media and content briefing
  • Proactively seek out media opportunities and/or industry news to develop a sharp and up-to-date approach to media planning, and disseminate across the team
  • Maintains positive working relationships with internal partner teams, vendors, internal Client Service and Operations
  • Develop an SEM, Display, and Paid Social media roadmap including strategies, processes, and tools to drive growth

List of Typical Skills For a Paid Media Resume


Skills For Director of Paid Media Resume

  • Writing Communicates effectively in writing as appropriate for the needs of the audience
  • Basic Computer Skills Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.)
  • Expert attention to detail, organization and project management skills
  • Works with manager to improve and increase skills and knowledge
  • Talent Management Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives
  • Able to effectively work independently, or at times as part of a team
  • Talent Management Provides support and feedback to help individuals develop and strengthen skills and abilities

Skills For Manager Digital Paid Media Resume

  • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilitiesneeded to accomplish work objectives
  • Experience in the paid digital advertising space including social, display and search planning, buying and measurement
  • Experience managing agency relationships, budgeting, planning and performance reviews
  • Strong understanding of marketing systems and how they drive a business (marketing automation, CRM, personalization, etc.)
  • Experience leading and managing growing teams of at least 10 people
  • Experience leading and managing growing teams of at least 3 people
  • Experience leading and managing growing teams of at least 4 people
  • Demonstrated expertise developing strategic marketing plans in paid &/or social media resulting in increased sales online and in store

Skills For Manager Paid Media Analytics Resume

  • Experience planning/buying on DSP, working with 1st & 3rd party data sets
  • Experience planning/buying on DSP, working with 1st, 2nd, and 3rd party data sets
  • Good Understanding PLA’s “Product listing Ads”
  • A solid appreciation of advertising and marketing principles
  • Proven success in taking big ideas from concept to marketing execution
  • Experience in real-time performance optimization of results and managing significant advertising budget
  • Extensive experience in writing and presenting information

Skills For Associate Director, Paid Media Resume

  • Experience working with DCM and collaborating with Ad Operations to implement campaigns
  • Relevant digital media planning and buying experience is required
  • Good understanding GDN’s “Google Display Network”
  • Experience executing digital media campaigns in paid search, display, content, video, social or mobile ad technology platforms
  • Proactively provides effective updates to manager(s), working with them as efficiently as possible
  • Experience with analytical platforms spanning Google, Adobe, etc

Skills For Digital Marketing Manager, Paid Media Resume

  • Strong knowledge of Digital Media space (blogs, agencies, top publishers, emerging trends)
  • Strong knowledge of content, creative and digital marketing best practices
  • Experience providing creative direction and actionable feedback to stakeholders
  • Significant experience executing both national and geo-targeted media buys
  • Experience in digital media, preferably working with display, video, mobile, social
  • Experience managing global campaigns

Skills For Data Analyst, CRM & Paid Media Resume

  • Generate actionable insights to optimize strategic improvements in marketing effectiveness
  • Operates within established risk tolerances and meets risk and compliance obligations for marketing execution
  • Programmatic buying experience
  • Experience using social influencer identification and analytics tools
  • Experience with SEO planning and optimization
  • Solid understanding of CRM, ESP, DMP, DSP integrations
  • Demonstrated collaborative, flexible team player that can just as easily work independently and autonomously
  • Strong attention to detail, high energy and positivity

Skills For Senior VP, Paid Media Resume

  • Highly skilled at collaboration as this is a key activity with our merchant and vendor partners
  • Experience in technology, B2B Cloud/SaaS
  • Experience with at least 1 year in online marketing, ideally in enterprise level SEM and/or agency
  • In media agency experience
  • Experience managing, mentoring, and growing a team of peers and subordinates
  • Experience managing, mentoring and growing a team of peers and subordinates

Skills For Director, Paid Media Resume

  • Experience in planning or buying print media
  • Pharmaceutical experience – agency or client-side
  • Understanding the role of creative messaging in CRM performance and developing insights to help inform future iterations
  • Managing day-to-day campaign status, including the understanding of key performance drivers and ability to provide actionable optimization recommendations
  • Understanding of affiliate marketing
  • Understanding of direct response social media advertising, especially Facebook & Instagram
  • Working knowledge of travel channel platforms: search engines, online travel agencies, meta search sites, review sites, etc
  • Inspiring leader able to motivate tenured team members
  • Bring in new innovative media technology opportunities

Skills For Manager, Paid Media Resume

  • Working for international company and/or global teams
  • Understanding of DFA (DCM) and other media related tools
  • Managing Work, Projects, and Policies
  • Own channel planning and forecasting on a yearly, quarterly and monthly basis, including managing budgets to ensure efficient CPA
  • Responsible for identifying, quantifying and reporting ROAS, ROI on all programs and providing
  • Background in digital media including search, display and digital media analytics including working with Google Adwords and Google Analytics
  • Grow and maintain paid media reporting infrastructure, including performance tracking and weekly optimization

Skills For Senior Account Manager, Paid Media Resume

  • Collaborate with marketing partners on devising data-driven analysis that generate actionable insights for paid marketing programs
  • Support the development of campaign tracking and reporting documents (execution, pacing documents)
  • Applied Learning Seeks and makes the most of learning opportunities to improve performance of self and/or others
  • Expert knowledge in integrated marketing planning, strategy and execution
  • Top Brands with challenging projects such as global expansion and localization and a thirst for testing
  • Deep understanding and knowledge of Paid Social; specifically, Facebook and Twitter, ideally with a keen understanding of other competitive Platforms

List of Typical Responsibilities For a Paid Media Resume


Responsibilities For Director of Paid Media Resume

  • Strong analytics skills, with the ability to identify optimization opportunities
  • Dictates efficiently and effectively work needing completion to team (analysts + managers)
  • Effectively provide ‘radical candor’ feedback that is both applicable and actionable
  • Able to anticipate campaign results based upon prior experience / use cases of recommended strategy
  • Working experience in paid media
  • Able to clearly and accurately communicate Director and VP priorities to their team, ensuring the utmost success at an individual client + day-to-day level

Responsibilities For Manager Digital Paid Media Resume

  • Solid understanding of CRM, DMP, DSP integrations
  • Digital and paid media experience
  • Organizes, outlines, maintains and controls overall campaign strategy, founded in strong quantitative analysis
  • Someone who is technically skilled who can help support tactical execution of projects
  • Have 3-4 years of relevant digital media planning and buying experience
  • Experience working in Financial Services or another highly regulated category
  • SEM experience across all engines
  • Relevant industry experience (Paid Search, SEO, UX, Ecommerce, Display, Paid Social, Email)
  • Proven track record of demonstrable business growth

Responsibilities For Manager Paid Media Analytics Resume

  • Experience with AMO, SiteCatalyst, x+1, Adlens or similar platforms
  • Detail-oriented and an ability to shift between multiply priorities
  • Knowledge and experience with Multi-touch Attribution tools (MAT)
  • An upbeat demeanor, and warm personality that contributes to an already ridiculously-strong company culture
  • Ecommerce paid search experience
  • Recommending, vetting and onboarding any new third parties, tools or vendors, integrating into go-to-market process for ticket sales campaigns
  • Oversight of bid management, campaign builds, and ad copy/creative (including strategic recommendations on custom creative and messaging for each market)
  • Identify opportunities for budget reallocation and future testing of varying opportunities

Responsibilities For Associate Director, Paid Media Resume

  • Manage agency relationship, ensuring best-in-class creation and execution of media-related activities
  • Craft measurement, targeting, and analytics approaches for various digital media campaigns
  • Oversee the training of non-paid media team members on the paid media space
  • Implements standards / practices / methods to ensure errors, client-facing or internal, do not repeat themselves
  • Complete understanding of the clients needs - owns and manages positive client relationships above analysts and media managers
  • Coaches, mentors and supports analysts and media managers through learning and development hurdles
  • Capable of mitigating mishaps to client on behalf of team
  • Functions as the chief strategist across accounts being managed
  • A leader willing to challenge the status quo of Red Ventures

Responsibilities For Digital Marketing Manager, Paid Media Resume

  • Someone capable of supporting new business development
  • Expertise in targeting and segmentation
  • Opportunity to travel to PFS offices in the US and Europe for training or sales opportunities
  • Establish and Co-lead with Operations, field’s Email Marketing Program, policies, compliance, content etc
  • Utilizes internal Marriott reporting and content management systems, as well as outside vendor dashboards and tools
  • Familiar with personalization and audience management technology spanning the spectrum of DMP, CRM, DSP, cross-device technology, etc

Responsibilities For Data Analyst, CRM & Paid Media Resume

  • High interest & passion for Digital Marketing space
  • Thrives in working on multiple projects at once while in a fast pace environment
  • Passion for the digital marketing and paid media industry and its inner workings
  • Always has a clear understanding of the status and timeline for all delegated deliverables
  • Coaches, mentors and supports team members through learning and development hurdles
  • Proactive problem solving in every aspect of the job
  • Team-oriented; professional and cooperative attitude; proactive and excited to contribute ideas and thoughts

Responsibilities For Senior VP, Paid Media Resume

  • Highly organized; ability to meet tight deadlines and handle multiple projects simultaneously
  • Define measurement plans for campaigns that link key business outcomes to performance measures and operational drivers
  • Identify and manage scaled programs in paid digital media, such as evergreen/always on search
  • Oversee in partnership with the Earned Media Lead and Social Command Center Operations lead, the execution of paid social media programs
  • Develop and manage scalable performance-based media programs that deliver predictable and measurable customer acquisition and revenue contribution
  • Oversees the work of the media agency and the operations side of agency management

Responsibilities For Director, Paid Media Resume

  • Work with Edelman Search experts to establish and hone Edelman Digital’s unique paid media perspective (capabilities decks, case studies, pitch decks, etc.)
  • Optimize and maximize the alignment of SAP Ariba’s creative and paid media strategy to leverage the breadth of SAP marketing initiatives, specifically related to global campaigns, integrated paid media, brand, events, and key audiences across SAP
  • Develop and manage senior relationships, including C-Suite, with Edelman’s major clients to provide strategic counsel
  • Build and maintain Edelman’s reputation in the paid media space in the interests of business development and attracting top talent
  • Demo Sprinklr’s paid media solution and communicate clear business value to Clients and Prospects
  • Self-Starter and a get things done attitude

Responsibilities For Manager, Paid Media Resume

  • Fully fluent in Spanish and/or Portuguese spoken and written
  • Work with the agency, brand and the internal creative team to develop innovative and compelling global digital creative materials, incorporating all possible creative learning’s, audience and market insight to shape communications
  • Current Google AdWords certification
  • Represent CS business objectives to Paid Search and Media partner/s
  • Identify paid media budgets from CS stakeholders and work with agency partners to manage accordingly
  • Work with Agency partners to provide CS with Media/SEM/PPC campaign results and understand strategy and budget adjustments
  • Communicate within CS and with vendor partners to review goals and deliver results
  • Understand CS strategic direction and work with partners to develop Media/SEM strategies that work in conjunction with other marketing channels to improve returns and enhance efficiency

Responsibilities For Senior Account Manager, Paid Media Resume

  • Lead the development of brand media plans for Ameriprise and Columbia Threadneedle Investments in support of overall brand objectives; develop Key Performance Indicators to ensure media effectiveness
  • Identify and share media best practices and benchmarks across brands; highlighting opportunities to test, learn and optimize/evolve based on knowledge and understanding of consumer and advisor insights, competitive media initiatives, new channels and/or offerings by channel
  • Closely partner with other members of the Marketing Strategy, Consumer Insights, Advertising, Content, Columbia Threadneedle and Interactive Marketing team to produce, analyze and track performance of in-market and test campaigns
  • Leverage data-driven insights and sophisticated modeling techniques to guide and inform investment strategies across platforms
  • Support Field Engagement and Acquisition teams in identifying and responding to the local marketing needs of field advisors, with emphasis on providing subject matter expertise related to individual media and sponsorship initiatives
  • Deep understanding of the data marketplace and application of 1st and 3rd party data sources that can build more intelligence into media planning
  • Position reports to Vice President of Brand, Advertising and Media
  • Innovative thinker and collaborative team player

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