Marketing Planner Resume Sample

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Violet Schmitt
76311 Casper Roads,  New York, NY
+1 (555) 822 8563

Work Experience

North American Regional Marketing Planner
06/2015 - PRESENT
New York, NY
  • Support the team in various brand initiatives & marketing programs- new store openings, new mover program, birthday club, and dorm
  • Prepare month-end close reporting, cost accruals, cost planning, and demand forecasts and prepare recap for team
  • Contribute to preparation of seasonal and/or monthly presentations to brand partners
  • Maintain key documents - team schedule and calendar, print summary, catalog inkjet messaging and more
  • Provide support in preparation of seasonal and/or monthly presentations to brand partners. Provide ad-hoc reporting upon request
  • Solid experience and understanding of marketing programs and material development for the automotive industry, commercial vehicle industry or similar. Excellent strategic, analytical and presentation skills
  • Seven or more years of directly related professional level Marketing and automotive experience
  • Partners with key stakeholders in Marketing, Merchandising, Visual and Store Operations to understand the strategic direction and business needs for storewide initiatives
Marketing Planner
04/2010 - 12/2014
Philadelphia, PA
  • Supports the development of campaign briefs, outling target audience, project deliverables, and desired customer experience
  • Leverages competitive and historical learnings to influence campaign strategies and future omni-channel growth
  • Collaborates with marketing partners to develop integrated campaigns that maximize awareness through outbound and in-store channels
  • Contributor in regular alignment meetings to understand and support cross-category business needs
  • Coordinates non-product content messaging, including but not limited to e-commerce, loyalty program and brand initiatives
  • Manages the development of page allocation plans for storewide direct mail based on business metrics
  • Participate and facilitate sales calls to manage client follow-up and project’s next steps
National Sales Marketing Planner
02/2005 - 01/2010
New York, NY
  • Pull on-air weekly spot times, pre-logs and post logs; schedule make-goods and adu’s
  • Strategic and analytical thinker - ability to evaluate alternatives and develop effective solutions
  • Build effective relationships within team & with cross functional partners & vendors - aptitude for leadership
  • Strong Excel spreadsheet proficiency
  • Maintain updated file of tourism related information, including monthly hotel occupancy rates, international and domestic travel patterns, tourism promotions & currency exchange rates
  • Identify areas of opportunity and make recommendations to generate increased traffic and raise customer average spend
  • Partner with Tourism Managers to identify key strategic opportunities in their local markets based on analytical trends and business results
  • Assist Director in identifying key national opportunities and defining broader scope of Tourism Program


Fairleigh Dickinson University - Metropolitan Campus
2000 - 2004
Bachelor's Degree in Marketing

Professional Skills

  • Marketing experience executing marketing initiatives (specifically digital marketing, integrated marketing campaigns, events/PR, social media)
  • Marketing experience executing marketing initiatives (specifically in media and digital marketing)
  • Marketing experience executing marketing initiatives (specifically digital marketing, events/PR, catalog/editorial)
  • Execute strategic marketing briefs for key customer segments, ensuring alignment with NMG business priorities and JWN’s marketing goals
  • Embrace a challenging and fast-paced work environment, managing multiple tasks simultaneously and prioritizing accordingly to meet tight deadlines
  • Experience with marketing analysis and working cross-functionally with analytics and media agencies teams
  • Experience with marketing analysis and working cross-functionally with analytics teams

How to write Marketing Planner Resume

Marketing Planner role is responsible for travel, general, retail, finance, credit, training, database, marketing, trading, analysis.
To write great resume for marketing planner job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Planner Resume

The section contact information is important in your marketing planner resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Planner Resume

The section work experience is an essential part of your marketing planner resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing planner responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing planner position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Planner resume experience can include:

  • Advanced Excel skills (v-lookups, pivot tables and experience in creating data models)
  • Marketing experience executing marketing initiatives (specifically in digital marketing)
  • Maintains strong knowledge of target customer, the retail industry, marketing and competitive trends. Participates in team education and training
  • Experience managing cross-functional relationships with internal and external partners (agencies, vendors, etc.)
  • Experience managing cross-functional relationships with internal and external partners (merchants, vendors, etc.)
  • Lead & upskill Assistant Marketing Planner

Education on a Marketing Planner Resume

Make sure to make education a priority on your marketing planner resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing planner experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Planner Resume

When listing skills on your marketing planner resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing planner skills:

  • Excellent communication skills; ability to clearly present complex data to multiple levels of management
  • Well organized as demonstrated by prior project management responsibilities
  • Collaborate with peers and leaders within Loyalty, Credit and across marketing to ensure project outcomes align with priorities and direction
  • Maintain strong knowledge of the target customer and competitive trends across retail, marketing and loyalty landscapes
  • Maintain strong knowledge of the target customer, retail, marketing and competitive trend
  • Team player; ability to build and maintain strong working relationships in a proactive manner

List of Typical Experience For a Marketing Planner Resume


Experience For Retail Marketing Planner Resume

  • Partner with IT on implementing and integrating campaign reporting
  • Grow in depth knowledge on each of the direct to consumer channels, partnering with key stakeholders to understand variations in trading approach and processes
  • Measure the contribution of marketing activity on customer behavior across businesses to drive future plans
  • Present analysis in weekly business reviews, calling out issues and call to action items
  • Assist in the creation of the marketing plans, as well as create models for alternative offers
  • Perform ad hoc analysis and re-forecast in response to changes in the business climate to optimize marketing driven sales and margin
  • Strategic seasonal campaign and promotional proposals balancing sales targets and brand elevation
  • Customer growth modelling requirements to reach sales targets (Acquisition vs Retention)

Experience For National Sales Marketing Planner Resume

  • Become the ‘go to’ subject matter expert in Planning
  • Present financial forecast and supporting action plans in meetings
  • Gather competitive research & advertiser media spending
  • Support unwired (multi-market) digital sales efforts from planning to campaign management
  • Provide category insight for DSG campaigns through brainstorming, business background research, budget allocation and investigation of tactics

Experience For North American Regional Marketing Planner Resume

  • Track and maintain yearly department results and communicate via 2 main vehicles: year-end analysis and flash report
  • Serve as product manager/content expert for assigned academic departments and programs
  • Work with production team to design and implement communications materials and automated marketing messages for prospective students through a lens of diversity and inclusion and value propositions matched to target audiences to optimize conversion rate
  • Conduct detailed analysis and reporting, utilizing appropriate information resources, to determine effectiveness of marketing tactics and adjust strategies accordingly
  • Partner with Creative Team to enable marketing projects and initiatives
  • Collaborate with Business Planning, Marketing and Customer Intelligence and Experience Management (CIEM) partners to measure the contribution of marketing activity to inform future opportunities and decisions, including offer strategies
  • Oversight and planning of all components of various market projects and initiatives including the development of content, creative assets, videos and digital solutions

Experience For Digital Marketing Planner Resume

  • Develops marketing plans, communications and informational materials reflecting the College’s commitment to inclusive excellence as an expression of its Benedictine values
  • Accountable for the sales forecasting of European Marketing campaigns (primarily Email/Social Media)
  • Develop dynamic forecasting tools to provide alternative financial scenarios to enable decision making
  • 1) Monthly Sales Forecasting & Annual Budget Process
  • Manage daily, weekly, monthly, quarterly, annual and ad-hoc KPI forecasting based on trend analysis
  • 2) Best in Class Campaign Performance Reporting
  • Evolve & improve current set of regular reports & dashboards accounting for channel specificities
  • Deliver campaign hindsights & recommendations; including incremental traffic & sales value
  • 3) Strategic Planning & Business Presentations

Experience For Nordstrom Rack Marketing Planner Resume

  • Manage process to communicate results with pace, impact & consistent delivery to key stakeholders
  • Deliver strategic business presentations (eg. Budget, Quarterly Business Reviews)
  • Partner with CRM, Customer Insight & Email teams on strategic direction and new initiatives
  • Assist in developing, executing, and communicating financial plans and strategies that support the buying, marketing and financial objectives of assigned category or area of responsibility
  • Assist Planners in creating comprehensive plans that drive sales, bottom line-profitability, and inventory targets

Experience For International Marketing Planner Resume

  • Analyze historical data and current trends to identify current and future risks and opportunities for the business
  • Participate in recap and analysis of actual sales results to plan, and develop the ability to accurately forecast in-season sales
  • Frequently communicate financial results, forecasts, and action plans to management and cross-functional partners
  • Develop the necessary competencies to create clear, comprehensive product plans that develop brand stories and influence buyers to create profitable, consumer-focused product lines
  • Develop, evolve and execute processes across marketing channels with a focus on incorporating analysis of our media efforts to drive highly effective marketing activities
  • Assist in delivering Customer Lifecycle Management strategies and plans, inclusive of Loyalty and Credit marketing, to support Company goals by providing project and department support
  • Review operating practices and procedures, determine whether improvements can be made within department activities; work to implement changes as appropriate
  • Develop, evolve and execute business processes across the Lifecycle Management department

Experience For Temporary Marketing Planner Resume

  • Collaborate with peers within Lifecycle Management and partners across marketing to ensure project outcomes align with priorities and direction and implement flawlessly
  • Experience in marketing and/or related field
  • Work with stations and/or platforms to create media proposal
  • Monitor campaign delivery and re-cap for clients
  • Introduce phases of project execution, next steps and timelines

Experience For Brand Marketing Planner Resume

  • Compile and summarize multi-platform campaign posts for client
  • Work in conjunction with Production teams to create content for clients
  • Identify and minimize potential problems throughout campaign and find solutions
  • Assist in renewal of campaigns
  • Work with networks and/or platforms to create media proposals
  • Serve as main point of contact for all campaign-related issues
  • Monitor campaign delivery and recap for clients

Experience For Senior Marketing Planner, West elm Resume

  • Proactively identify and minimize potential problems throughout campaign and find solutions
  • Drives execution across marketing channels, working closely with business partners to ensure consistency and accuracy. Manages complex work with multiple stakeholders
  • Contributes to writing effective and clear marketing briefs
  • Partners with manager on creating campaign budgets when necessary
  • Contributes to presentations for vendors, merchants, and internal or external business partners/stakeholders

Experience For Senior Marketing Planner, Pb Teen Resume

  • Proficiency in MS Office suite with emphasis in Excel and PowerPoint
  • Analytically minded with creative flair
  • Manipulate data, distill insights and connect ideas into cohesive, well-grounded recommendations
  • Advanced in Excel, retail mathematics
  • Experience developing and presenting custom plans and solutions for global brands within an advertising / digital agency and client-side organization across channels, including digital, print, outdoor, and social

List of Typical Skills For a Marketing Planner Resume


Skills For Retail Marketing Planner Resume

  • Clear and effective written and verbal communication and strong interpersonal and presentation skills
  • Strong analytical thinker; proficient in general analysis skills
  • Experience and a deep understanding of managing digital projects and the development lifecycle
  • Partners with merchant team on executing campaigns that support divisional priorities and key brands, business operations, and reporting
  • Thrive in a constantly changing, competitive environment, with many simultaneous high priorities
  • Planning/Finance experience within a fast paced Retail environment essential

Skills For National Sales Marketing Planner Resume

  • Media agency experience
  • Marketing and Project Management Experience
  • Experience in Omni-channel distribution channels desirable (Ecommerce/Retail/Outlets/Wholesale)
  • Proactive, resourceful, solution oriented; exercises good judgement, problem solves
  • Self-starter with proven success in a fast-paced work environment
  • Revenue projections for new projects and business prioritisation (eg. Email trigger program)

Skills For North American Regional Marketing Planner Resume

  • Promoting a climate and culture of diversity, equity and inclusion and actively supporting the College’s diversity goals
  • Understanding of digital inventory, pricing and ad ops workflow
  • Ensuring that all marketing activities support the brand’s vision and KPIs
  • Providing direction and feedback to the creative and operations teams assigned to support the product line’s marketing projects and initiatives
  • Understanding of basic finance principles (ROI, receipt projections, etc)
  • Understanding of basic finance principles (ROI, forecasts, etc.)

Skills For Digital Marketing Planner Resume

  • Be able to explain the strategy, planning function and value of marketing initiatives to non-marketing audiences, both in person and in writing
  • Assist in enhancing the Loyalty Marketing vision and plans to support company goals by providing project and department support
  • Work with planning, merchandising, and cross divisional teams to ensure marketing that supports brand and financial key performance indicators
  • Oversee Nordstrom Rack marketing campaigns including seasonal trend campaigns and new store openings partnering with internal teams
  • Coordinate the planning, implementing, and status reporting of all phase of projects
  • Build digital-centric media proposals working in conjunction with ad ops, featuring live streaming, display, video and social media elements
  • Plan, facilitate and/or execute projects; including owning entire larger impact projects, as assigned
  • Partner with NMG to ensure increased APA program support including fund collection and reporting (supported by tools from vendor management)

Skills For Nordstrom Rack Marketing Planner Resume

  • Technical aptitude in business systems related to Planning/Marketing analytics (Adobe, SalesForce)
  • Partner with Manager of Marketing Planning to craft internal opportunities in their category of business
  • Co-author briefs, marketing materials, and strategic presentations to facilitate on-strategy and on-budget marketing programs
  • Coordinate and execute user acceptance testing (UAT) with business owners using use cases
  • Comfortable performing troubleshooting on technical solutions with team members and agency partners
  • Provide consultation and act as a resource, and day-to-day contact, throughout the organization on marketing and marketing communications
  • Update weekly International Marketing reporting template and distribute results to Management and Executive Committees

Skills For International Marketing Planner Resume

  • Lead key cross-functional relationships across the institution including admissions, academics, extended sites and marketing department
  • Manage marketing budgets for assigned programs and determine optimal allocation of funds to accomplish marketing goals
  • Responsible for the forecasting and plans for all weekly, monthly, quarterly and yearly marketing programs
  • Develop and implement long and short term strategies to improve forecasting, offer strategy and operating profit
  • Leverages data and analysis into actionable insights that lead to improved decision making. Contributes to reporting
  • Develop, evolve and execute business processes across various marketing channels to support business needs

Skills For Temporary Marketing Planner Resume

  • Partner with Project Managers to ensure projects are on track and on budget; identify opportunities & risks, mitigate issues and identify solutions to problems as they arise
  • Review operating practices and procedures and identify improvement opportunities within Nordstrom Marketing channels; work to implement changes and document as appropriate
  • Assist in planning and executing to the vision and marketing strategies that support Company goals
  • Assist in planning and executing to the vision and strategies that support Marketing and Company goals; provide ideas, themes and messaging that help drive to reaching the goal
  • Manage marketing deliverables and related activities across key internal and external cross-functional teams including Graphics, Brand Sales, Member Care and Nordstrom Rack marketing teams

Skills For Brand Marketing Planner Resume

  • Work through various cross-functional teams to provide clear direction, ensuring all conceptual and creative ideas meet objectives, key brand strategies and timelines
  • Understanding of basic finance principles (ROI, forecasts, etc)
  • Assist in planning and executing to the vision and strategies that support Company goals; provide ideas, themes and messaging that help accomplish these goals
  • Manage overall campaign budgets and vendor funding tracking
  • Stay up to date on current industry best practices and competitive knowledge to identify trends and develop innovative marketing solutions
  • Support the development of a customer focused marketing strategy that encompasses relevant merchant divisions
  • Partner with key brands to execute joint marketing programs
  • Instinctive commercial drive; balancing customer’s perspective with brand and business right decisions

Skills For Senior Marketing Planner, West elm Resume

  • Willingness to work various hours on short notice including weekends and evenings
  • Knowledge of marketing plan development and implementation
  • Knowledge of consumer marketing theory, strategies, and processes
  • Organize and lead weekly status document and master marketing calendars. Always know where projects are at any given time
  • Create project briefs and ensure all business and technical requirements are properly vetted and managed to success. Including post-mortems and feedback

Skills For Senior Marketing Planner, Pb Teen Resume

  • Familiarity with BaseCamp, JIRA, and other project management and ticketing software platforms
  • Create and present business proposals, project recaps and quarterly reports to partnering teams, leaders and business partners
  • Partner with Tourism Managers to establish monthly results and provide Monthly Marketing Overview updates
  • Conduct ongoing market research to help inform institutional decisions and guide strategy
  • Ensure campaigns are integrated across all customer touch points and are executed flawlessly across channels
  • Manage catalog turn in and work to streamline the process and communication
  • Support acquisition and retention groups to improve efficiencies; leverage data and technology to improve productivity

List of Typical Responsibilities For a Marketing Planner Resume


Responsibilities For Retail Marketing Planner Resume

  • Collect and analyze research and data to continually improve quality and effectiveness of marketing initiatives
  • Manage budget for marketing projects within approved plans
  • Work closely with creative organizations to lead successful hand off of strategic plans through creative development, execution, and learnings
  • Think creatively to address challenges and opportunities
  • Successfully pitch strategic plans to senior leadership

Responsibilities For National Sales Marketing Planner Resume

  • Knowledge of communication theory and processes
  • Work well with staff at all levels throughout the organization
  • Lead tactical execution of marketing plans for DTC eCommerce business; represent the business needs in partnership with brand and website manager; initiation and management of marketing project requests/jobs through project management system; manage/anticipate needs of brand and website manager
  • Participate in business and functional requirements process with technology partners
  • Complete website content updates as needed through eCommerce platform (Magento)
  • Monitor website channel for errors, alerts, questions, out-of-stocks and inquiries and resolve with sense of urgency. This includes creation and ongoing management of support tickets with agency partner

Responsibilities For North American Regional Marketing Planner Resume

  • An eye for detail (design, process, organization) and demonstrate a customer first approach
  • Desire to stay on top of current technology and how this technology applies to business objectives
  • Be a strategic thinker, be able to anticipate and resolve problems before they arise
  • Develop and implement marketing plans to achieve growth and image goals for an assigned business area and ultimately the overarching HealthPartners organization
  • Execute diverse range of marketing strategies and tactics, including direct mail, advertising, special events, brand management, sponsorships, social media, digital marketing, radio, and more
  • Collaboration on multiple projects, including working with business partners, internal clients, media team, project managers, designers, printers, ad agencies, and others as required by each project/ campaign

Responsibilities For Digital Marketing Planner Resume

  • Provide excellent customer service to internal partners and effectively interface with outside consultants and vendors
  • Support others on Care Delivery Team as needed
  • 4) Team Collaboration

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