Market Segment Manager Resume Sample

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Terrance Koepp
94945 Delpha Village,  New York,  NY
+1 (555) 521 7295

Work Experience


Market Segment Manager
06/2016 - PRESENT
Dallas, TX
  • Executes against ICG’s delivery commitment related to the Global AML PMO workstreams (Governance and Oversight, Risk Assessment, Customer Due Diligence/Know Your Customer, AML Monitoring, Remote Deposit Capture, Independent Testing)
  • Translate stakeholders’ needs into an executable roadmap of products and services
  • Essential Knowledge / Skills
  • Managing the segment sales for the Americas
  • Gathering credible data on customers, competitors, market size and economic trends relating to the segment
  • Develop a strategic plan for the segment and the sub segments including medium and long term strategy
  • Identify the core business competencies and product offerings required for TSS to compete effectively in the segment. Prepare plans to acquire or develop these if required
  • Develop a business plan for the segment to include detailed budgets with sales, profit, cost and resource targets and specific strategies for each customer. Is responsible for execution of the plan
Global Market Segment Manager
01/2014 - 03/2016
Phoenix, AZ
  • Identifying the people resources required to support the segment regionally. (R&D, Marketing, Application Engineering etc.)
  • Recommend appropriate management structures for the segment
  • Establish strategic relationships with 3rd party suppliers to ensure a quality and reliable supply chain in collaboration and coordination with Purchasing
  • Innovation Management: Identifies creative ideas of others for inclusion in the innovation process that leads to value concepts for customers and for Dow. Applies good judgment in selecting concepts to pursue. Encourages creativity in others involved in the process and can facilitate idea generation/brainstorming. Manages the innovation cycle
  • Delivering Innovative Solutions – Innovation is more than creative thinking – it is creative thinking that results in real, tangible business solutions. At Dow, innovators are not confined by the status quo. We constantly ask “what if?” or “why not?” We recognize possibilities and push beyond boundaries to create greater profitability, sustainability and growth
  • Develop a deeper market understanding of PHC market / business
  • Analyze markets / segments, market trends and make recommendations concerning product strategy
  • Identifying New markets for growth in relevant segments and work closely with internal and external stake holders through stage gate process and develop / launch suitable products
  • Identify value added opportunities, trends, unmet needs and develop differentiated innovation project to drive growth in this segment
Market Segment Manager Powertrain
03/2008 - 12/2013
Phoenix, AZ
  • Forecast and allocation management
  • Meet/Exceed Sales Quota for assigned market segment
  • Update CRM weekly and support monthly second day review
  • Develop new accounts
  • Set up and Schedule Road Shows
  • Follow-up Tradeshow/Road show leads
  • Provide input to yearly Profit plan
  • Provide Input to 3 year SMP

Education


Clark University
2002 - 2007
Bachelor's Degree in Engineering

Professional Skills


  • Strong and persuasive communicator. Strong and confident with multiple organization levels; internally and externally
  • Working closely with the Marketing Communications Manager, develop strong and clear positioning of Performance Tapes towards the electronics industry
  • Establishing strong relationships throughout the value chain – OEM’s, ODM’s, converters and distributors
  • Executing market analysis and account segmentation/prioritisation
  • Relevant marketing experience in a complex, global organization
  • Conduct customer segmentation, prioritizing customer growth opportunities and service needs accordingly
  • Management experience in sales, or engineering related field

How to write Market Segment Manager Resume

Market Segment Manager role is responsible for training, commercial, manufacturing, finance, integration, database, marketing, reporting, research, digital.
To write great resume for market segment manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Market Segment Manager Resume

The section contact information is important in your market segment manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Market Segment Manager Resume

The section work experience is an essential part of your market segment manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous market segment manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular market segment manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Market Segment Manager resume experience can include:

  • Strategic thinker with good business acumen; Entrepreneurial; Strong communications skills; Oral, written and presentation skills, marketing mindset
  • Excellent analytical, verbal and written communication skills necessary to interact with all levels
  • Commercial Skills: Ability to expertly engage with customers in the pursuit of building and sustaining long-term relationships
  • A proven track record with 5-7 years of relevant work experience
  • Demonstration of project, team leadership, and collaboration skills
  • Relevant experience in the development of integrated content marketing campaigns

Education on a Market Segment Manager Resume

Make sure to make education a priority on your market segment manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your market segment manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Market Segment Manager Resume

When listing skills on your market segment manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical market segment manager skills:

  • Facilitating Internal Relationships & Consensus - Has experience with large group dynamics and proven relationship skills. Strong influencing skills
  • Strong presentation skills, including experience in presenting to senior management both internally and externally
  • Strong people skills, particularly in dealing and working with customers
  • Experience in planning & forecasting, with practical experience in researching new opportunities and implementing successful account penetration
  • Prior experience selling direct to large government prime contractors/systems integrators (BAE, General Dynamics, Raytheon, Oshkosh, etc.)
  • Prior experience selling direct to large government prime contractors/systems integrators (Lockheed Martin, General Dynamics, Raytheon, etc.)

List of Typical Experience For a Market Segment Manager Resume

1

Experience For Global Market Segment Manager Resume

  • Relevant commercial marketing experience in a complex, global organization
  • Plans and manages execution of market roadmaps, backlogs, and prioritization
  • Provides thought leadership on identifying and developing innovative products and solutions to strengthen existing business
  • Service existing Customer base
  • Set IBM’s market position by understanding the market dynamics and spotting and articulating market segments to pursue and identifying and prioritizing buyer audiences
  • Participates in solution steering committees to provide market insights and guidance
  • Partner with executives to develop key presentations and story content to raise IBM’s profile
  • Collect/disseminate best practices, knowledge and insight relevant to the go-to-market strategies. Promote awareness of the priorities within the Region BD team
  • In-depth knowledge of the firm’s account management and relationship and opportunity tools and processes
2

Experience For Market Segment Manager Energy Permanent Resume

  • Directly manages the Market Segment team within the Region
  • Participate in the strategic planning process for the service line in the identification of the appropriate go-to-market activities required to achieve the market leadership plan
  • Oversee Service Line reporting and analysis by leveraging firm tools and data provided by the National Markets team reporting function. Review and distribute pipeline information specific to the target audience. Analyze and identify trends and/opportunities
  • Contribute to company’s worldwide success by coordinating activities within target segments with company operations in other geographies
  • Develop and implement a sales plan to identify high potential OEM opportunities and work jointly with regional salespeople to assure growth in BUC’s OEM sector
  • Penetrate our account base at all levels and develop strong relationships for opportunities in a technical sales arena. Externally manage opportunities and building strong relationships within multiple customer organizations, Manufacturer’s Representatives and other organizations to successfully capture target business
  • Manage and direct the Manufacturer’s Reps. extending the company’s reach
3

Experience For Market Segment Manager Powertrain Resume

  • Understands and is governed by Esterline’s ethics and business conduct policies
  • Develops global market strategies to maximize profit, variable margin, and market share
  • Provides oversight to ensure global market strategies are executed within regional performance units. Provides mentoring and coaching to the commercial teams along with training as needed
  • Researching, analyzing, and reporting industry trends and data that impact business’ volume, margins, utilization, and market share
  • Assessing Cabot’s strengths and weaknesses relative to the market segment needs in order to determine business opportunities for market segment growth and expansion into new market segments
  • Experience within either Coatings, Adhesives, Sealants or Elastomers
4

Experience For Market Management Market Segment Manager Resume

  • Experience with structual adhesives
  • Evaluating potential new products against market opportunities/challenges and compatibility with Cabot’s strengths and business strategies
  • Developing market relevant business opportunities that originate in Cabot’s corporate new business development group
  • New Business Mindset: Ability to seek out and identify opportunities to provide solutions to customer’s current or future needs; Displays entrepreneurial spirit and enthusiasm to explore new ideas and the unknown and visualize what is possible
  • Analytical ability: Ability to identify and analyze what is important and to interpret and synthesize issues and date in order to draw conclusions; ability to understand interdependencies and cause and effect relationships
  • Commercial skills: Ability to engage with customers in the pursuit of building and sustaining long term relationships, and having sufficient market and applications knowledge to add value in the engagement with customers
5

Experience For KYC Market Segment Manager Resume

  • Business Savvy: Knowledgeable about all functional elements which are important for business profitability; understands key economic drivers and their effect on business
  • Project Ownership & Management: Ability to take ownership for ensuring the desired outcome of a project and to establish and monitor the project milestones toward the objective
  • Organizational integration and engagement: Ability to work in close alignment with people from other functions and to influence and engage with others to address issues, resolve conflicts and ensure the best overall outcome
  • Technical/Application Knowledge: Knowledgeable about Cabot’s technical capabilities, the applications in which they perform, and how they complement the performance of the Customer
  • Global Alignment: Engage and align APAC Product Managers, Regional Marketing Specialists, Country Sales Managers and IDIR’s improve operational excellence
6

Experience For Adas Market Segment Manager Resume

  • Experience in business strategy –market & customer segmentation; competitive product benchmarking, financial analysis (ROI, pricing, scenario analysis)
  • Collect/analyze market and/or customer validation data that can support decisions regarding continuation or withdrawal from specific opportunities or ventures
  • Define and refine key strategic customers and establish strong collaborative relationships
  • Understanding of performance measurement tools and technology
  • Expertise in engaging to executive-level stakeholders
7

Experience For Temporary, Market Segment Manager Resume

  • Track record in delivering results in market and segment management or development of comprehensive solutions offers in business-to-business industry
  • Responsible for the collection, analysis, interpretation and reporting of all economic, industry, market and competitive product data
  • Provides direction to sales staff regarding potential market, competitive and technical changes within the market segment
  • Coordinates and oversees the execution of advertising and promotional programs
  • Develop a deeper market understanding of our market sub-segments
  • Lead effort to analyze market, market trends and make recommendations concerning product strategy
  • Creates market definitions and evaluations of existing solution sets within the identified market segment
8

Experience For Market Segment Manager Resume

  • Evaluates new and existing solutions, and builds business cases for market viability of Allscripts solutions within market segments
  • Provides competitive analysis and works with Marketing on Sales tools and market sheets
  • Coordinates the formulation and ensures viability of the business plan for the market segment
  • Provides support to the sales staff on customer negotiations to carry out the established strategies
  • Conducts market analysis and coordinates financial analysis to support market and production growth
9

Experience For Global Market Segment Manager Resume

  • Launch new products, gain early market acceptance, and accelerate penetration
  • Develop and deliver a business plan for specific market opportunities. Critically review progress against plan to continuously assess commercial potential, making adjustments as necessary in order to assure acceptable profitability
  • Develops go-to-market strategies for introduction of new products and features relevant to market
  • Cross-functionally drive development and launch of market requirements from concept to delivery
  • Defines and writes high-level technical and functional market specifications including requirements and detailed use cases for solution features relevant to market segment
  • Drives new activities and creates new strategies to market existing ARRIS products and services
  • Service existing Customer base and develop new accounts
10

Experience For Market Segment Manager Energy Permanent Resume

  • Explains designs and constraints to market stakeholders, through development of workflows and user stories
  • Coordinates business and contractual arrangements with partners specific to market
  • Supports and manages market advisory boards, user groups and SIGs as needed
  • Reviews and ensures that all regulatory requirements specific to market are accurate and delivered within deadlines
  • Directs highly complex negotiations with internal and external clients

List of Typical Skills For a Market Segment Manager Resume

1

Skills For Global Market Segment Manager Resume

  • Providing technical teams with detailed written business requirements that are traced to voice of the customer and evidenced market driven insights
  • Experience writing business cases, and performing market analysis
  • Demonstrated ability to influence buying decisions with both internal and external customers
  • Experience within a marketing / commercial function
  • Operate within a matrix organization, leading through strategy and influence
  • Knowledge or experience with rugged displays, embedded computing and network video distribution systems
  • Experience selling Tier III products such as displays, embedded computers or network products
  • Experience developing go-to-market strategies for solutions or products
  • Experience managing backlogs for solutions across multiple markets
2

Skills For Market Segment Manager Energy Permanent Resume

  • Team player, with demonstrated ability to drive action and impact beyond direct lines of authority
  • Related experience and/or training in product management
  • Ales / Marketing experience
  • Experience managing others
  • Experience within the Structural Steel Industry
  • Analyzing and researching functional and department information and determining actions
  • Developing and executing Market Segment strategy with the Market Segment team
3

Skills For Market Segment Manager Powertrain Resume

  • Teaming on pricing and margin growth strategy and initiatives
  • Giving visibility to operations on customer requirements for production locations aligned with their manufacturing strategies
  • Managing multiple marketing programs
  • Applying advanced marketing principles and practices
  • Providing consultation and advice on various marketing and sales issues
4

Skills For Market Management Market Segment Manager Resume

  • Collaborating with BMC to drive the execution of Market Segment initiatives, campaigns,
  • Providing pursuit support for assigned Market Segment
  • Being involved in key external market events
  • Coaching account teams on pursuit opportunities where there is no assigned sales support
  • Coaching account teams on pursuit opportunities in the Market Segment where there is no assigned BDE
  • Building detailed business cases and commercialization paths
  • Understanding of applicable computer systems, such as Microsoft Office, Google Apps, CRM platforms e.g. Salesforce, and other function specific software
5

Skills For KYC Market Segment Manager Resume

  • Working with cross functional and business relationships
  • Driving ‘Exceptional’ client service, which includes
  • Leveraging sector and the global EY network to deliver the client insights
  • Marketing knowledge (‘Nima B’ level or similar)
  • Collaborating with business development in the identification of new applications
  • Building deep knowledge of the competitive environment; trends, products, technologies, regulations and competitors
6

Skills For Adas Market Segment Manager Resume

  • Working closely with other Avery Dennison businesses engaged in electronics to leverage channel access and develop a cohesive approach to the market
  • Establish value chain marketing which includes developing contacts at the customer and third-party customer marketing levels
  • Develop marketing approach for the printing, packaging, and adhesives industry segment which included sales tools and promotional materials
  • Creation of selling tools for sales, including customer facing presentations
  • Monitor implementation of the Pricing Council decisions, develop pricing tools and methods ensure application
  • Manage marketing communication strategy for respective market segment including trade show presence, endorsements, advertisements, and product launches
7

Skills For Temporary, Market Segment Manager Resume

  • Price setting and margin management to ensure consistency and delivering on defined profitability
  • Drive the monthly review of sales and financial metrics for the market segment – providing insight on movement, growth areas and opportunity for development
  • Prepare market sector planning and targets
  • Drive the identification of new business opportunities in defined market having Business Development Responsibility
  • Manage the flexible packaging industry profitability and growth targets
  • Manage digital concept (together with global marketing) to improve web presence
  • Coordinate content for direct & digital platforms (trade shows, advertising, web)
8

Skills For Market Segment Manager Resume

  • Analyze pricing structures and segmentation
  • Steer profitability performance of segment through portfolio positioning reviews, product improvement projects, and price band development
  • Oversee new business development including lead identification and management, and development of customer-specific projects
  • The development of clearly articulated value propositions and product positioning for electronics tape application areas
  • Position requires approximately 10 to 20% travel to key customer locations, industry events and tradeshows, as well as some international travel
  • Collaborating with Marketing to drive the execution of Market Segment initiatives, campaigns, thought leadership and networks to key target clients which includes teaming with Service Lines and sectors on specific Service Line/sector initiatives and campaigns
  • Being insightful through proactively sharing leading practices
9

Skills For Global Market Segment Manager Resume

  • Lead on the critical reviews needed to support the business
  • Identify industry specific trends, requirements, unmet customer needs, and key growth areas and opportunity fields
  • Develop and ensure implementation of industry specific strategy and product positioning strategy for assigned industry segment including strategy for positioning against competitive products and value proposition
  • Working experience in a relevant role
  • Collect and validate market and competitive intelligence per assigned industry segment
10

Skills For Market Segment Manager Energy Permanent Resume

  • Initiate and manage Innovation/Phase Gate projects acting as Project Lead/Management
  • Coordinate new product launches, including launch packages, for assigned industry segments
  • Develop industry specific target pricing in conjunction with product management
  • Develop and implement best practices to enhance organization’s marketing excellence within the company
  • Strategic, analytical and conceptual thinking
  • Result driven attitude with a self-starting motivation
  • Identify innovation opportunities for assigned industry segment and contribute to input into the innovation pipeline

List of Typical Responsibilities For a Market Segment Manager Resume

1

Responsibilities For Global Market Segment Manager Resume

  • Demonstrated strong Project management skills and experience with at least 1 team leadership role
  • Financial Planning and Analysis: Solid understanding of business financials
  • Telecom industry experience in a technical marketing/managerial/commercial role is required
  • Relevant marketing experience in a complex, global organization
  • Establish strategic priorities for market segment intellectual property in conjunction with R&D and IP counsel
  • Accompany sales teams to validate marketing campaigns and customer needs in the field
  • Define product positioning: e.g. pricing guidelines and sales collaterals on current and future applications and products
2

Responsibilities For Market Segment Manager Energy Permanent Resume

  • Of the time: Work with Field Engineers and selling branches to evaluate and establish channels of distribution and market pricing for customer segments
  • Assist in developing and implementing strategies to achieve department objectives and continually seek out opportunity for improvement
  • Provides input to support roadmap, pricing and promotional strategy for the optical market segment
  • Define customer strategy for the segment by identifying key/large global accounts, define custom service strategy, contract strategy, etc
  • Approve, monitor and direct pricing in line with objectives and goals
  • Assess potential market segment size, needs, existing and potential competitive situations, technical feasibility and other critical factors
3

Responsibilities For Market Segment Manager Powertrain Resume

  • Fosters the development and maintenance of complicated strategic alliances to enable new business direction
  • Leads multiple very complex projects. Directs and coordinates the work activities of project staff
  • Identifies and develops strategies for new business opportunities. Assesses the cost/risk and makes recommendations for future investments
  • Develop & drive PU APAC Automotive market segment strategy with accountability for profitable growth
  • Lead the profitability (VM) responsibility for automotive segment by close work with product manager & sales leaders
4

Responsibilities For Market Management Market Segment Manager Resume

  • Lead multi-functional Area Segment Market Teams (SMT’s) to drive execution of the market plan
  • Work with market development manager, sales, TSD, to identify the growth opportunity, build up the innovation pipeline & monitor the project progress
  • Work with market development manager, product manager, and sales manager develop and execute successful product launches by creating launch plans, support materials, and training for sales
  • Work with marketing communications to develop and execute automotive market promotion plan
  • Update CRM weekly and support monthly second day forecast review
  • Update Quarterly Travel Plan
  • Attend Tradeshows, Symposiums and organize Esterline road shows
5

Responsibilities For KYC Market Segment Manager Resume

  • Understand market segment community from end user to primes
  • Provide input to yearly Profit plan and 5 year SBS plan
  • Other activities as described by VP of Sales
  • Available for >50% business travel
  • Leads and facilitates Strategy Planning Processes and forums i.e, Segment Strategy, Cross-division product planning, Market Team Meetings, Strategy Communication Road shows
  • Supports functional strategy development in support of the business objectives – Product Plan, Management, Marketing & Sales Channel, Aftermarket, Promotion/ Branding and Pricing strategy
6

Responsibilities For Adas Market Segment Manager Resume

  • Manages regional business development managers and supports them to achieve their annual objectives
  • Works with regional sales and business development teams to identify customers and deliver revenue commitments
  • Develops solutions across divisions to address opportunities identified in the strategic development
  • Manages, coaches and motivates business development staff; provides guidance and direction on problems and issues; delegates works assignments considering employee skills and development needs as required
  • Communicate product development needs and CTQ to Global Technology Manager (GTM) and Project Manager (PM) and ensure solid business cases
7

Responsibilities For Temporary, Market Segment Manager Resume

  • Define global market segment(s) strategies leveraging on existing and new products and applications
  • Develop and execute market segment strategies; including target applications and product roadmaps (existing and new products) and relative business plans
  • Aggregate product needs and communicate CTQ and business plans to Global Market Segment Head and obtain Steering Unit (SU) approvals
  • Provide oversight and monitor execution for the segment to meet annual and strategic plan goals
  • Create, maintain and interpret market & competitive intelligence (market size, CAGR, potential, opportunity/threat, etc.)
  • Identify & analyze market needs and trends
8

Responsibilities For Market Segment Manager Resume

  • Assure all objectives are communicated and understood by sales force
  • Deliver defined sale and profitability targets
  • Direct interface with SCM and Suport functions
  • Research, analyze, and report industry trends and data that impact the business’ volume, margins, utilization, and market share
  • Assess Cabot’s strengths and weaknesses relative to the market segment needs to determine business opportunities for market segment growth and expansion
  • Evaluate potential new products against market opportunities/challenges and compatibility with Cabot’s strengths and business strategies
  • Develop and deliver business plans for specific market segment opportunities
  • Identify and develop potential internal and external strategic partners in development of these opportunities
9

Responsibilities For Global Market Segment Manager Resume

  • Work closely with cross-functional counterparts (Sales, Finance, R&D, Manufacturing) and provide project leadership in the development and implementation of plans and strategies to ensure successful introduction and commercialization of products
  • Collect and analyze market and/or customer validation data that can support decisions regarding continuation or withdrawal from specific opportunities or ventures
  • Support the new product development pipeline for the market segment using a stage-gate process
  • Analytical Ability: Ability to identify and analyze what is important and to interpret and synthesize issues and data to draw conclusions; ability to understand interdependencies and cause-and-effect relationships
  • Communication and Presentation Skills: Ability to communicate clearly and effectively both verbally and in writing; ability to tailor style and content to the audience
  • Business Savvy: Knowledgeable about all functional elements that are important for business profitability; understands key economic drivers and their effect on business
  • Support global coatings marketing activities for growth and value capturing
10

Responsibilities For Market Segment Manager Energy Permanent Resume

  • Co-develop segment strategy and account growth plans
  • Co-define revenue and profit targets
  • Oversee segment activities in CRM to meet global compliance standards
  • Of the time: General responsibility for managing a portfolio of products or responsible for strategic planning, including sales and marketing management for the structural steel product line
  • Of the time: Develop new product definition, financial analysis of the opportunity and development timeline
  • Of the time: Work with marketing to develop appropriate marketing material to support the product portfolio throughout the product life cycle to maximize product revenue
  • Of the time: Work with customers, sales, R&D/engineering to Identify and develop needed products and product applications within their assigned lines while managing the product life cycle including product rationalization, profitability and future requirements based on market changes

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