Insights Consultant Resume Sample

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Alison Kertzmann
52807 Durgan Overpass,  San Francisco, CA
+1 (555) 404 2442

Work Experience

Senior Client Insights Consultant
06/2016 - PRESENT
Los Angeles, CA
  • Ensure analytics plays a key role in the development, execution, and measurement of Key Bank’s marketing, client and pricing strategies
  • Proactively define and manage data analytics projects, including data identification/preparation and statistical analysis/model building to identify opportunities where analytics can optimize client experience and marketing efforts and consolidate data from various systems to develop, maintain, and monitor client segments
  • Perform model independent validation and documentation of newly-developed predictive models to ensure they follow good modeling practices and are in compliance with Model Governance Policy, Guidelines and OCC requirements
  • Conducting annual model validations to ensure models are working as intended and if the existing validation activities are sufficient
  • Develop predictive models to support client centric initiatives at various stages of the customer lifecycle including acquisition, response, activation, utilization and retention
  • Provide a consistent and trackable infrastructure to allow the Line of Business Marketing Manager to test and learn product, promotion and price variations along with sub-population performance (response, activation, usage, revenue, profit, etc.)
  • Understand various analytic tools including data types, sources, and modeling techniques
  • Act as a resource of junior members of the team
  • Contribute towards improving Key’s business results by effective utilization of data assets
Client Insights Consultant
05/2013 - 01/2016
Philadelphia, PA
  • Conduct analysis to drive segments’ activities
  • Support the development of opportunity based sales models across major product categories for Key’s 1200+ branch network, leveraging internal data, market demographics, and competitive environment
  • Provide in-depth analytical support in the creation of Key’s sales staffing models, ensuring staffing models align with sales expectations while achieving strategic & financial objectives
  • Support targeted segment strategies (Small Business, Mortgage, Workplace Banking, Investments) by providing insight on sales opportunities & performance, along staffing recommendations by geography
  • Provide guidance & thought leadership across field, channel, and product partners in the development of strategic priorities
  • Using analytical techniques, develop actionable sales performance insights, leading to recommendations that drive revenue growth and/or efficiency gains through fact based decisioning
  • Support distribution planning analyses (branch openings, consolidations, hours of operation, competitor benchmarking, etc.) and the development of unique market plans across Key’s footprint
  • Develop performance management tools & ad-hoc analysis for field leadership teams and line of business executives
  • Conduct thorough post-mortem analysis to determine client impact & value creation of various completed actions. Transform post-mortem facts into predictive analytics that drive future decisions
Marketing Analytics & Insights Consultant
12/2007 - 12/2012
Los Angeles, CA
  • Ensure models adhere to all risk standards, and are built/maintained with a continuous improvement mindset
  • Utilize test & learn mindsight to test hypotheses and set strategies based on insights
  • Provide querying expertise necessary to extract information for data analysis. Design metrics and administer complex analyses to evaluate the effectiveness of decisions
  • Leverage external trends & research to guide strategy development & hypothesis formation
  • Communicate findings and recommendations clearly and concisely for all levels of management
  • Proven ability to interpret results of the analyses & clearly communicate findings
  • Familiarity in using statistical analysis (regression, decision trees, experimental design) to solve real world problems
  • Database querying and programming proficiency (SAS/SQL)


University of Phoenix - Nashville Campus
2002 - 2006
Bachelor's Degree in Business

Professional Skills

  • Experience applying various statistical methods such as multiple regression, logistic regression, CHAID, decision trees and multivariate statistical methods in the workplace
  • Dealing with Ambiguity:Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty
  • Demonstrated experience completing complex analysis across multiple lines of business
  • Five (or more) years of prior experience in consulting, analysis, or research, in finance, CPG/FMCG, or retailer industries
  • Highly effective professional written/verbal communication skills
  • Well-developed people and project management skills
  • Primary and secondary market research skills desired

How to write Insights Consultant Resume

Insights Consultant role is responsible for research, database, insurance, reporting, retail, training, design, digital, modeling, software.
To write great resume for insights consultant job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Insights Consultant Resume

The section contact information is important in your insights consultant resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Insights Consultant Resume

The section work experience is an essential part of your insights consultant resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous insights consultant responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular insights consultant position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Insights Consultant resume experience can include:

  • Proven ability to work and influence decisions in cross-functional team environment
  • Demonstrate and promote Key Leadership Competencies
  • Strong knowledge of document repository management
  • Proven proficiency in MS Excel, PowerPoint and MS Access
  • Support high-priority projects as needed in any/all CMI director teams to enable quality and speed of delivery
  • Bring energy and collaboration to help the team deliver insights and research

Education on an Insights Consultant Resume

Make sure to make education a priority on your insights consultant resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your insights consultant experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Insights Consultant Resume

When listing skills on your insights consultant resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical insights consultant skills:

  • Conduct annual model validations to ensure models are working as intended and verify if the existing validation activities are sufficient and effective
  • Demonstrated knowledge and experience with data repositories/warehouses and the ability to leverage data mining experience to drive solutions
  • Strong accountability and ownership skills
  • Experience with banking applications and data including origination, sales and servicing platforms
  • Experience working closely with Marketing and other senior leaders across the enterprise
  • Strong background on logistic propensity modeling applied to customer level data

List of Typical Experience For an Insights Consultant Resume


Experience For Senior Client Insights Consultant Resume

  • Lead projects to automate and productionise reporting and analytics across HR teams, enabling stakeholders to leverage value from data through ‘self-serve’ data products, with a strong focus on simplification of delivery
  • Using commercial awareness, influence and communicate across multiple business areas and stakeholders to demonstrate the “art of the possible” and promote new opportunities for data to be leveraged effectively
  • Maintain awareness of practices in the wider data and analytics industry, in particular looking for data driven opportunities for business improvement (for example driving down costs, time-to-value realisation or simplifying activities for colleagues)
  • Strong business/financial knowledge
  • Working with leadership, strategy and systems teams across HR to contribute to strategic data road-maps, influencing in order to obtain buy-in for change
  • Champion departmental culture, processes and continually challenge and look for innovative and efficiency improvements
  • Intermediate database querying experience with ability to write SQL statements across data containing fairly complex relationships. SAS Experience with developing reporting, ETL development, and consuming data from various database platforms – Teradata, DB2, MySQL, Microsoft SQL Server, Oracle. Experience creating tables, views, stored procedures, and functions

List of Typical Skills For an Insights Consultant Resume


Skills For Senior Client Insights Consultant Resume

  • Deliver actionable recommendations against client strategic priorities
  • Lead project task execution by ensuring progress, organizing project plan and coordinating team meetings
  • Communicate with solutions delivery team, developers and other analysts regarding creation of reporting and business intelligence solutions
  • Act as an advocate for leveraging the custom analytic solutions created for one stakeholder and leverage them on a cross-client/greater organizational basis
  • Create clear and succinct documentations on modeling methodologies and results for audit trails

Skills For Client Insights Consultant Resume

  • The ability to work independently, as well as part of a team.o A highly organized, detail-oriented approach to handling multiple tasks under tight deadlines
  • Consistent demonstration of Key’s values
  • Proactively define and manage analytics projects, including data identification/preparation and statistical analysis/model building to identify opportunities where analytics can optimize client experience and marketing efforts
  • Act as a resource for junior members of the team
  • Business Analysis & Consulting: prioritise and manage multiple work streams and stakeholders, problem solve through analytical reasoning, story-tell to influence outcomes

Skills For Senior Insights Consultant Resume

  • Advanced Data Analysis: Query, wrangle, profile and analyse data to create new knowledge
  • Data Visualisation: Bring data to life through bespoke visualisations, presentations and dash-boarding solutions, using software such as Excel, Tableau, Qliksense, D3 or other open source tools
  • Maths & Statistics: Create solutions for business challenges using statistical and mathematical modelling techniques
  • Understand client's business objectives, and creatively package the best solutions to drive meaningful insights and tell integrated stories that drive business outcomes
  • Conduct training with client associates regarding Digital Analytics products and services
  • Build and maintain ongoing business partner relationships with cross-functional departments

Skills For Data Insights Consultant Resume

  • Cultivate the analytic competencies of the Digital Analytics Operations team, enabling the delivery of analytics-based consulting and solutions by all team members
  • Significant qualitative and quantitative research and analysis experience
  • Contribute to development of team objectives to deliver measurable client value
  • Provide direction to internal teams and guide finished product. Present analyses to key client stakeholders
  • Proactively anticipate client needs and "pain points?, and look to creatively problem-solve from that perspective
  • Act as an internal expert to other departments. Partner fully with all teams to develop and drive integrated solutions
  • Identify potential connection points across services so that solutions can work together

Skills For Marketing Analytics Insights Consultant Resume

  • Proactively identify business opportunities or efficiency improvements based on internal or external trends
  • Basic knowledge of relational warehouse or database environments such as UNIX, Oracle, Netezza or DB2
  • Consultancy background and the ability to ‘package’ information in a clear strategic direction
  • Three to five (or more) years of eCommerce/digital retail experience.o Prior management experienceo Strong working knowledge of Microsoft PowerPoint, Word & Excel
  • Design qualitative and/or quantitative research methodology and instruments (i.e. surveys and discussion guides)
  • Identifies, advises and directs internal stakeholders on business issues and objectives based on a current understanding of consumers, customers, competitors and the marketplace

Skills For Lead Client Insights Consultant Resume

  • Activates research findings and insights within business lines
  • Advises internal stakeholders on the research agenda for assigned area(s) of responsibility
  • Serves as a subject matter expert on cross-functional project teams who synthesizes data, interprets findings and presents well thought-out solutions/recommendations to drive business results
  • Acts as a trusted advisor to internal stakeholders, working on cross functional teams within the lines of business and/or enterprise on key initiatives & projects
  • Define and answer the right questions to resolve business problem as well as be able to identify business opportunities effectively and efficiently

Skills For Marketing Analytics & Insights Consultant Resume

  • Responsible for managing and maintaining solutions documentation repository and facilitating easy search capabilities
  • Constructively challenge existing paradigms by showcasing new capabilities and driving innovation with multiple HR teams and stakeholders
  • Improve knowledge of tools and reports by participating in system testing activities
  • Work with business and technology partners to insure successful implementation of solutions. This includes executing various change management activities
  • Turn data into insights that drive value creating strategic decisions

Skills For Insights Consultant Operations Resume

  • Provide querying expertise necessary to extract information for data analysis and metrics design
  • As needed, participate in testing of CE Desktop, MAPP and other supported sales systems
  • Maintain composure and professionalism with difficult clients and problem solving situations
  • Adapt to changes and function productively in a fast paced and complex working environment
  • Develops and delivers reports to project teams and senior management

Skills For Consumer Insights Consultant Resume

  • Maintain knowledge and awareness of Verizon departments and users of CMI research
  • Learn while doing: CMI uses industry best-practice skills in custom, syndicated, analytics, and strategy/technology to tie together CMI existing/emerging strengths and drive CMI vision
  • Synthesize data across multiple sources
  • Work with Line of Business partners to understand and document business requirements
  • Work with both business and technology partners to recommend appropriate solutions to business requirements

Skills For Senior Consumer Market Insights Consultant Resume

  • Work independently or with technology partners to develop and implement solutions
  • Maintain documentation of solutions and/or system changes
  • Works autonomously and guides work of team members
  • Access and analyse HR data from a variety of sources, generating insight for a range of people analytics areas, such as reward, talent, recruitment, diversity, retention and company culture
  • Conduct advanced analysis through the manipulation and interpretation of multiple, disparate datasets using best practice

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