Digital Senior Manager Resume Sample

15 votes
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Owen Kessler
3135 Gloria Ferry,  Philadelphia, PA
+1 (555) 310 2062

Work Experience

Digital Go-to-market Lead Senior Manager
12/2015 - PRESENT
Phoenix, AZ
  • Understanding the company’s and team’s business goals as they relate to the direction and strategy of company e-commerce websites
  • Superior communication skills, including proven success delivering presentations to senior leaders and various sized groups; strong written communication skills
  • Highly motivated leader, with strong organization skills able to effectively manage multiple priorities concurrently and thrive in an ambiguous and rapidly changing environment
  • Evaluate and enhance the digital user experiences and content to ensure Equinox’s digital platforms maximize lead generation, drive sales and meet the functional needs of current and prospective members
  • Relevant experience with increasing levels of responsibility
  • Demonstrated track record of conducting successful, proactive internal communications programs and tactics that employ creativity and use a variety of tools, forums and media
  • Experience managing an analytics strategy and/or program for multiple communications channels, including the ability to identify and distill trends
Senior Digital Offers Manager
08/2010 - 06/2015
San Francisco, CA
  • Discover, quickly master and apply new web technologies
  • Knowledge of user experience best practices as it pertains to digital communications
  • Experience tracking and defining effectiveness of social communications campaigns
  • Communications, Public Relations
  • Lead the editorial and audience development strategy and execution for the internal web and mobile experiences for the benefit of T-Mobile employees
  • Spark connections between employees and content. Help our 50,000+ employees stay fired up, focused and satisfied
  • Track the latest digital publishing trends, collaboration and measurement tools and make informed plans and recommendations
  • Partner with Internal Creative & Digital Experience team on the roadmap for our intranet – product vision, requirements and editorial strategy – and execute
  • Pay keen attention to T-Mobile culture, business objectives, employee interests, senior leadership activity and align strategies accordingly
Senior Manager of Digital Innovation
07/2005 - 03/2010
Philadelphia, PA
  • Work closely with Employee Campaigns team to understand and support key narratives with create high-impact content
  • Bring editorial rigor to the content creation process including standards, systems and best practices. Help manage editorial calendar
  • Partner with team to create clear editorial beats, brainstorm new content types and series, and go bold with big ideas
  • Create new and leverage existing distribution channels -- and sticky technology -- to grow T-Nation audience in size, frequency, time-spent and perceived importance
  • Do whatever is right and adds value, enthusiastically – whether it’s high profile and high visibility or just needs to get done. We’re a small, mighty team and everyone pitches in wherever and however needed – checking egos at the door
  • Working with leaders, stakeholders, SMEs, teammates and others to make things happen with a strong bias for action
  • Work closely with key stake holders across the company to help develop and manage Time Inc.’s advertising campaign analytics tools and solutions
  • Develop a standard lexicon and KPIs for all campaign types and platforms


Strayer University - Manassas Campus
2000 - 2004
Bachelor's Degree in Business

Professional Skills

  • Strong influencing skills for eliciting cooperation and consensus from multiple stakeholders
  • Proven experience in managing work packages related to technology focused projects
  • Experience in digital strategic consulting and planning
  • Relevant technology consulting or industry experience delivery consulting services for software development companies
  • 5 – 10 years of experience in digital marketing and delivery
  • Strong problem solving techniques and the ability to generate solutions to problems and decide on an appropriate course of action
  • Strong competency using Microsoft Word, Excel and PowerPoint

How to write Digital Senior Manager Resume

Digital Senior Manager role is responsible for digital, design, reporting, architecture, retail, software, organization, marketing, analysis, planning.
To write great resume for digital senior manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Digital Senior Manager Resume

The section contact information is important in your digital senior manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Digital Senior Manager Resume

The section work experience is an essential part of your digital senior manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital senior manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital senior manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Digital Senior Manager resume experience can include:

  • Delivers consistent results: Functional/Technical skills, Action Oriented
  • Working directly with our implementation team and agencies to ensure projects are executed according to requirements and meeting timelines
  • Design easy to understand campaign reporting templates, dashboards and replicable approaches for correlating campaign metrics to client objectives
  • Assess digital campaign gaps to identify and recommend the best digital strategy based on analysis of buying trends, site analysis and emarketing results
  • Along with a competitive salary, Accenture offers a comprehensive package including generous paid time off and an employee healthcare plan
  • Strategic expert on delivering digital campaigns and builds across the BMO enterprise

Education on a Digital Senior Manager Resume

Make sure to make education a priority on your digital senior manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital senior manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Digital Senior Manager Resume

When listing skills on your digital senior manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical digital senior manager skills:

  • Digital channel experience with proven track record in a complex business environment
  • North American/US banking experience as an asset
  • Experience with full implementation lifecycle, delivery excellence, technology assets, and sales pursuits
  • Navigates complex challenges : Dealing with ambiguity, Business Acumen, Problem solving
  • 30- 50% discounts on all Equinox products and services including Personal Training, Private Pilates, Spa and Café’ services and Shop items
  • Assess digital campaigns to identify and recommend the best strategy based on analysis of buying trends, site analysis and digital marketing results

List of Typical Skills For a Digital Senior Manager Resume


Skills For Digital Go-to-market Lead Senior Manager Resume

  • Directly responsible for monitoring all Direct KPIs to ensure targets are being achieved and continuously recommends actions through a complete understanding of Direct Channel MI and web metrics and a thorough understanding of Customer buying and servicing behaviors through Direct Channels
  • Experience with Agile project methodology for large scale initiatives
  • Builds and Fosters Customer Relationships: Challenging
  • Expertise working in Agile and waterfall methodologies with the ability to adapt them as the customer requires
  • Works closely with Group Sales teams to ensure consistent and best practice approach to sales through Direct channels
  • In coordination with CVM and Marketing, responsible for developing and implementing an annual calendar of Individual Solutions offers that are designed and implemented on a continuous cycle driving Direct sales results. Responsible for tracking results and modifying where applicable to optimize results
  • Creates collaborative relationships: Customer focus, Listening

Skills For Senior Digital Offers Manager Resume

  • Experience of working in a multinational, multi-segment, environment with matrix reporting. Awareness of cultural differences and varying legal/regulatory environments
  • Provide input to the development of the eBusiness Strategy based on industry, market and client trends
  • Manage the implementation of complex specific product/site enhancements to the BMO InvestorLine Self-Direct, advice-Direct client websites, and mobile; including all client experience aspects (e.g., from concept, business rules, user flows, content development, approvals, design, wireframes, etc)
  • Proactively generate and recommend ideas to improve the client experience and product functionality based on industry best practices, client feedback, new vendor offerings and learnings from Web metrics tracking, competitive analysis and usability practices
  • Actively seek synergies among product features and client user groups, and use portal management to develop and implement online enhancements that minimizes resources, development effort and budget

Skills For Senior Manager, Employee Digital Engagement Resume

  • Consult business partners to understand their business goals/needs, product features and functionalities to support the achievement of overall BMO InvestorLine business goals
  • Develop and disseminate supporting client communications, internal communications to internal partners (Sales, Operations, Contact Centre) to ensure for successful implementation of initiatives and change management
  • Develop project plans (includes business objectives, client benefits, communication requiements), briefs and oversee the client experience implementation of new online initiatives for key client groups
  • Manage the online client experience for the web properties by directly managing overall site design, screen design, content architecture, page creation, role behaviours and content for portlets, including but not limited to the following key accountabilities
  • Lead cross functional teams internally and externally in delivering the digital channel services across the cluster of countries they are responsible for

Skills For Senior Manager of Digital Innovation Resume

  • Lead channels team to drive adoption of channels: evaluate performance of countries, share best practices, and provide thought leadership
  • Increase digital campaign and new product launches digital conversion rates
  • Create annual digital campaign/builds roadmaps
  • Gain an in-depth knowledge of a LOB’s digital business model and customer goals in order to oversee the creation of effective ongoing campaign strategy designed to drive positive ROI
  • Work with internal partners to ensure the campaigns are designed to meet acquisition or retention objectives, and to ensure effective campaign performance measurement is in place
  • Strong Cash Management and/or Internet channel management experience
  • Identify opportunities for campaign conversion improvements through the interpretation of customer insights

Skills For Digital Capability Senior Manager Resume

  • Knowledge of the financial industry would be an asset but not required
  • Expertise is in omni-channel strategy, business analysis and enterprise/solution architecture
  • Increase digital conversion rates
  • Gain an in-depth knowledge of a business group’s digital business model and customer goals in order to oversee the creation of an effective ongoing strategy designed to drive positive ROI
  • Work with internal partners to ensure campaigns are designed to meet acquisition or retention objectives, and to ensure effective campaign performance measurements are in place
  • Identify optimization opportunities through the interpretation of customer insights
  • Knowledge of call canters and IVR’s
  • Train stakeholders throughout the organization on the proper use of the campaign analytics tools

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