Digital Media Sales Resume Sample

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Madge Hessel
49127 Macejkovic Keys,  Philadelphia, PA
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Work Experience


Account Executive, Digital Media Sales
10/2015 - PRESENT
Los Angeles, CA
  • Generation of a high volume of sales-related activity including cold calling, presentations, RFP’s
  • Achieve overall and digital sales goals by understanding, assessing and developing areas for growth within identified opportunity categories and locations
  • Competently service all accounts through: strategic prospecting, planning, needs analysis, idea generation, proposal preparation and presentation/closing
  • Establish key relationships with account decision makers that are interested in multi-product solutions
  • Work with our multi-media planner to create strong and detailed proposals based on complete needs assessments and ROI solution conversations
  • Master the sales process while utilizing and maintain the Salesforce CRM tool on a regular basis
  • Utilize sales assistants to competently schedule and handle paperwork on a timely basis with minimal error. Includes, but not limited to; scheduling of ads, layouts, corrections, changes and advertiser requests
  • Report campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell
  • Commitment to progressive professional development through participation in training sessions and sales contests, local networking opportunities, idea generation, and using presentation software and co-op tools
Digital Media Sales Consultant
07/2011 - 09/2015
San Francisco, CA
  • Leverage DMP digital product portfolio in developing marketing solutions that deliver ROI to meet clients’ business objectives
  • Work effectively as part of a team is critical
  • Outstanding presentation skills, both in developing and presenting the material
  • High skill level in MS Office products and CRM, preferably using SalesForce
  • A reliable car, good driving record and applicable insurance so that the territory can be served on a daily basis
  • Conducting pre-sale research to identify the client’s digital footprint
  • Developing ideas that leverage Gannett’s digital assets
  • Years in digital business development, preferably including experience with sports and entertainment entities
  • Strong business relationships in consumer technology, preferably including key contacts outside the United States
Digital Media Sales Consultant Outside Sales
03/2009 - 06/2011
Houston, TX
  • Mastery of technical production requirements for transmission of digital, consumer-facing media products
  • Creative/entrepreneurial spirit; always seeking new business opportunities
  • Manage a flexible travel schedule and a challenging pace of revenue delivery
  • Strong data skills, including mastery of basic financial analysis and common visualization software (Excel, PowerPoint/Keynote, Tableau)
  • Proactively contribute to and execute strategic and tactical plans for digital ad sales and content syndication businesses, addressing technology implementation, sales and supply mix, pricing and deal negotiations, with a primary focus on WWE’s EMEA region
  • Proactive account support. Works with AE’s and Sr. AE’s to identify prospects and leverage internal analytics tools such as Moat and Winmo in order to support sales efforts
  • Experience in digital media sales or trafficking of digital ads
  • Knowledge of digital media and digital advertising required
  • Knowledge of working with DFP/DFA

Education


Strayer University - Baymeadows Campus
2004 - 2009
Bachelor's Degree in Marketing

Professional Skills


  • Strong selling skills, and proven ability to position deals against competition and other advertising vehicles
  • Dedicated and driven work ethic, excellent writing, presentation, communication and networking skills
  • Dedicated work ethic, excellent writing, presentation, communication and networking skills
  • Excellent listening skills, especially via phone with customers to understand their needs
  • Strong collaboration, relationship building and account management skills
  • Proven presentation skills to diverse audiences
  • Excellent listening, presentation, and negotiation skills

How to write Digital Media Sales Resume

Digital Media Sales role is responsible for presentation, basic, interpersonal, software, digital, advertising, networking, analysis, retail, training.
To write great resume for digital media sales job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Digital Media Sales Resume

The section contact information is important in your digital media sales resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Digital Media Sales Resume

The section work experience is an essential part of your digital media sales resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital media sales responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital media sales position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Digital Media Sales resume experience can include:

  • Current valid driver's license and excellent driving history required
  • Demonstrate a working knowledge of real time bidding, trading desks and audience based selling solutions
  • Strong prospecting, negotiating and closing techniques necessary
  • Be an effective partner with the market’s sales team in generating synergy revenue
  • Demonstrated ability to keep abreast of new digital technology and the application to clients’ needs
  • Driving sales growth within assigned territory. Meeting and exceeding sales goals by utilizing creative resources to achieve results

Education on a Digital Media Sales Resume

Make sure to make education a priority on your digital media sales resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital media sales experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Digital Media Sales Resume

When listing skills on your digital media sales resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical digital media sales skills:

  • Strong relationship building interpersonal skills
  • Generating an aggressive, new business pipeline leveraging cold calling, networking and prospecting skills
  • Training & Development - Top notch curriculum to advance your learning and skills
  • Superior relationship building, closing and consulting skills
  • Demonstrated experience in development of marketing campaigns and business-to-business marketing
  • Valid driver’s license with a good driving history

List of Typical Experience For a Digital Media Sales Resume

1

Experience For Account Executive, Digital Media Sales Resume

  • Develop in-depth/custom campaign reports for Account Executives and clients to effectively show campaign success and explain optimizations
  • Solid business-to-business sales experience
  • Reviews all orders to ensure proper documentation is supplied and secures any missing data from other team members prior to launching the campaigns
  • Digital sales and marketing experience (Social, Content, Search & Display)
  • Demonstrate the ability to tell a story, relating to the need of a prospective client not just a retelling of statistics or facts
2

Experience For Digital Media Sales Consultant Resume

  • Experience primarily working with digital solutions
  • Effective prospector for digital client
  • Experience in SEM/ SEO
  • Strong background in pixel placement
  • Sales experience is required
3

Experience For Digital Media Sales Executive Resume

  • Programmatic (buying, planning and reporting tools)
  • Native (buying, planning and reporting tools)
  • Mobile media (buying, planning and reporting tools)
  • Social media (buying, planning and reporting tools)
  • SEM (buying, planning and reporting tools)
  • Video/Audio (buying, planning and reporting tools)
  • Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB's grow successfully
  • Meets with prospective or existing clients in person to learn the client’s advertising needs
4

Experience For Digital Media Sales Specialist Resume

  • Team selling is critical to ensure clients’ needs are met; often requires selling new and bundled products and services
  • Serve as an advisor to Station Manager and Local Sales Manager and help make informed decisions on key issues surrounding digital marketing objectives
  • Responsible for digital media sales training and motivational efforts and for championing product research and development
  • Generate new digital marketing business and grow business from existing clients
  • Provide and close innovative solutions for customers utilizing industry trends, selling techniques, negotiation tactics and digital product expertise
  • Understand analytics and campaign performance for sharing key insights and takeaways monthly to clients as well as driving incremental revenue
5

Experience For Digital Media Sales Manager Resume

  • Accurate client reporting. Accurate client billing
  • Create and sell customized consumer facing solutions tailored to your clients’ KPI
  • Sells local advertising and products on digital advertising platforms to new and existing clients from a range of industries and business sizes. Leverages the position of Cox to influence clients’ digital marketing strategies
  • To undertake quarterly reviews of customers’ needs and market opportunities Use provided technology and services to enhance the experience the customer receives through response-based creative campaigns.
  • Takes on-board customers’ needs and comments in-order to create multi-media marketing solutions that demonstrate a return on investment at all times
  • To undertake quarterly reviews of customers’ needs and market opportunities Use provided technology and services to enhance the experience the customer receives through response-based creative campaigns
6

Experience For Digital Media Sales Representative Resume

  • Interpret market-analytics data and convey campaign wins to clients in order to retain clients and grow existing clients’ monthly investments (with the help of our analytics team!)
  • Strong knowledge of digital marketing platforms
  • Responsible for growing business from new accounts
  • Work to identify and qualify customers and prospects having significant revenue generation potential for products
  • Assist Dealer Success Consultants with constructing insights & quarterly business review materials
  • Lead product and digital solution training for the sales staff and/or advertisers
  • Participate in client onboarding and goals calls with Digital Campaign Manager to ensure an error free launch of a campaign
7

Experience For Digital Media Sales Consultant Outside Sales Resume

  • Set proper KPIs and expectations with the sales staff and clients during the sales process
  • Proficient knowledge and error free data entry within communication, order management, and billing systems
  • Digital or media sales, or B2B sales w/ small to medium sized businesses required
  • Possess a Hunter’s mentality
  • Continually tracks digital media metrics to ensure growth of the utilization of the full product set
  • Assess customers/prospect’s needs and recommend most suitable application of products to satisfy stated needs
  • Evaluate product offerings against customer's needs, budget and competitors' offerings
  • Research target markets and trends, and adjusts sales strategy accordingly
  • Cultivate relationships to promote and monitor the growth of dealer account base; Drive execution of CAMSG Sales Strategy; Expand relationships with dealer partners to maximize revenue & minimize cancellations
8

Experience For Senior Account Executive, Digital Media Sales Resume

  • Reinforce rules of engagement and resolve operations questions quickly and effectively; Develop relationships across the Dealer Success, Digital Media Sales and Business Development Center organizations to ensure collaboration
  • Encourage and strengthen the utilization of technology and tools to increase production
  • Quickly address dealer risk and act in the best interest of dealers; Remove barriers to drive dealer success
  • Increase the company’s digital revenue with new clients across targeted local business territory
  • Maximize revenue through consultative sales approach with ability to represent solutions across the full portfolio of The Daily Press Media Group solutions
  • Identify customer needs through pre call planning, utilization of marketing resources, competitive analysis, and customer feedback, in order to connect meaningful media solutions across the Daily Press Media Group's digital portfolio
  • Partner with local sales leadership to create a team-based, consultative approach to digital media sales and meet/exceed revenue goals
  • Partner with Media Consultants on sales presentations & proposals for local, regional and national retail accounts and advertising agencies to ensure that clients receive the appropriate digital media products, services and rates to meet their business needs
9

Experience For Digital Media Sales & SE GA Resume

  • Effective in “four-legged” call situations as needed with manager
  • Effective prospector for digital clients
  • Generating new sales by making cold calls, calling on inactive accounts, prospecting new business opportunities while maintaining strong relationships with existing accounts
  • Maximize revenue through consultative sales approach with ability to represent solutions across the full portfolio of The Daily News' digital solutions
  • Identify customer needs through pre call planning, utilization of marketing resources, competitive analysis, and customer feedback, in order to connect meaningful media solutions across the The Daily News' digital portfolio
  • Applies effective fulfillment techniques in reviewing and troubleshooting incoming insertion orders with multiple products, pricing, and delivery method components. Works independently and collaboratively with all internal stakeholders and product vendors to maximize fulfillment potential
  • Able to match tactics to meet campaign KPI goals such as CTR, VCR, CTA and CPA
  • Track campaign performance, make optimization recommendations and prepare performance reports mid and post-campaign
10

Experience For Digital Media Sales Account Executive Resume

  • Implement ad tags/ pixels and/ot UTM codes, analyze advertisers’ Google Analytics accounts and generate lead attribution reports
  • Completes digital insertion orders on behalf of the Sales Consultants
  • Check IO product detail selected for accurate and correct use, work with Sales Consultant to correct or realign products as needed (i.e., Appropriate vendor selected, Is order executable?”)
  • Assist with monitoring campaign pacing
  • Create revenue generating ideas to generate new digital business for prospects and existing clients
  • Assist with set up of campaign reporting

List of Typical Skills For a Digital Media Sales Resume

1

Skills For Account Executive, Digital Media Sales Resume

  • Powerful sales, presentation and communication skills
  • Motivated, enthusiastic, self-started who is able to work effectively both independently and in a team environment
  • Expertise to understand the critical role of networking and building internal and external networks to increase personal effectiveness
  • Significant knowledge of the local digital marketing services product offering and it’s effective use for clients
  • Knowledge and experience using Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Strategic planning and analysis experience
  • Strong overall knowledge of digital and social media advertising and
  • Strong knowledge of Microsoft Office applications as well as working knowledge of database applications
2

Skills For Digital Media Sales Consultant Resume

  • Experience selling digital media customized solutions
  • Strong knowledge of advanced targeting strategies related to display, video, social and SEM
  • Experience primarily working with digital products
  • A reliable transportation; possess a valid driver's license and auto
  • Sales experience/high digital acumen
  • Experience in digital media sales within an entertainment/media company or ad agency
  • Current valid driver’s license required and access to a dependable vehicle
3

Skills For Digital Media Sales Executive Resume

  • Experience required in related field
  • Reliable transportation; possess a valid driver's license and auto insurance
  • EM/SEO or RTB sales experience (required)
  • Proven ability to sell and manage complex digital campaigns
  • Experience with CRM management through Matrix
4

Skills For Digital Media Sales Specialist Resume

  • Sales experience is required
  • Proven ability to meet and exceed sales goals and secure revenue goals
  • Develop & sell effective and high return digital campaigns
  • Growing KENS 5’s digital product revenue and account list through prospecting, selling, and closing new digital clients
  • Understanding the clients’ advertising needs and developing the ideal custom solution for them
5

Skills For Digital Media Sales Manager Resume

  • Developing ideas that leverage Gannett’s digital assets to accomplish the client’s advertising goals and objectives
  • Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc
  • Industry advertising pricing and competitive trends in video and digital sales industries
  • Maintain a comprehensive understanding of available advertising programs, site information and resources
  • Maintain a comprehensive understanding of all available advertising programs
6

Skills For Digital Media Sales Representative Resume

  • Succinctly communicating digital recommendation to the client
  • Superior track record of high client retention and exceeding sales goals
  • Thrive in a multi-tasking, fast-paced environment
  • Superior communication (written, oral and listening), presentation and
  • Expertise in disseminating Google Analytics and Google360
7

Skills For Digital Media Sales Consultant Outside Sales Resume

  • Digital Marketing Sales is required
  • Track record of developing long-term relationships with clients
  • Responsible for attaining revenue and account retention goals
  • Drive retention and growth with existing client base
  • Commit to continuous self-development
8

Skills For Senior Account Executive, Digital Media Sales Resume

  • Active involvement with social media
  • Advanced knowledge of online advertising sales including online and targeted display on all devices, SEO, SEM, social media, websites, video, mobile and analytics
  • Previous experience selling digital media or competitive media such as radio, TV and/or agency
  • Extensive knowledge of digital devices and apps
  • Identify any opportunities to optimize or strategically alter digital campaign to provide the customer better results
9

Skills For Digital Media Sales & SE GA Resume

  • Present recap of all elements provided; quantify value of the campaign to the client
  • Commitment to continuous self-development
  • 401(k) Program – 100% vested immediately upon enrollment
  • Paid time off - 3 weeks of vacation time in first year of employment
  • Proficiency MS Office and Internet Browsers such as Internet Explorer required
10

Skills For Digital Media Sales Account Executive Resume

  • Travel required to and from all Cox locations
  • Highly organized and able to multi-task in an extremely fast paced environment
  • Proficient use of Microsoft Office (Excel, Word, Outlook, PowerPoint)
  • Google Analytics and/or Google Ad Words certification
  • Excellent skills in adaptability, applied learning, collaboration, delivering customer service, formal presentations, high impact communication, initiating action, problem solving and troubleshooting, quality orientation, reasoning, self-organizing, and written communication, in order to work effectively with teams throughout organization
  • History of hitting or exceeding an annual quota of $500k+
  • Track record of overachieving quota/goal (top 15% of company)
  • Proficiency Microsoft Office, Google apps & Mac OS

List of Typical Responsibilities For a Digital Media Sales Resume

1

Responsibilities For Account Executive, Digital Media Sales Resume

  • Be an effective educator and ambassador both both internally and externally on the benefits of digital marketing for clients
  • Provide pre-sales research and proposals to the sales staff that aligns with effective strategic solutions as well as determines presale budget allocation
  • Collaborating with clients on digital marketing strategy, objectives and KPIs
  • Managing campaign cycle from pitch to post-campaign reporting
  • Maintain a comprehensive understanding of fulfillment processes for each product in order to troubleshoot issues and resolve them quickly
2

Responsibilities For Digital Media Sales Consultant Resume

  • Verify UTM codes on insertion orders and make adjustments as necessary
  • Approve insertion order CPMs
  • Assist with social media access and pixel placement
  • Work with vendors and internal team to troubleshoot campaign errors
  • Analyze and update current reports, track current orders, review trends in fulfillment, inventory availability and supply end of month campaign results as needed
3

Responsibilities For Digital Media Sales Executive Resume

  • Collaborate with sales consultants to provide follow-up information and post-campaign details to clients
  • Initiate and take action as needed to engage sales consultants in modifications, changes, and/or client notifications needed
  • Investigates discrepancies and applies solutions by working directly with client or sales consultant for approved solution and processes solutions into the system
  • Plan digital media according to different objective criteria, particularly brand development and lead/response generation
  • Understand the digital customer journey for a client’s respective business category for delivering the right audience at the right time
  • Efficiently utilize CMG’s digital and revenue operations team for product, sales and marketing and analytical expertise
  • Spend time with the sales staff visiting current and new advertisers in the field with the purpose of deepening account relationships, uncovering revenue opportunities and driving revenue
  • Communicate client goals and key performance indicators to Digital Campaign Managers to ensure optimizations are aligned with strategy
  • Set proper SLA expectations with the sales staff and clients during the sales process. Coordinate and present in collaboration with the sales staff post-sales wraps ups and recommendations for client retention and driving revenue opportunities
4

Responsibilities For Digital Media Sales Specialist Resume

  • Follow guidelines for proposal templates and timelines. Follow guidelines for contract templates and timelines
  • Google AdWords and Analytics certification
  • Uses comprehensive knowledge of all digital ad products and fulfillment processes to effectively launch and maintain campaigns that achieve advertiser goals and KPIs error free
  • Organize account information/orders appropriately to be able to monitor fulfillment processes for each product in a campaign
  • Understand analytics and campaign performance for the purpose of quality assurance, accurate reporting, and optimization recommendations for upsell opportunities
  • Holds fulfillment providers accountable for SLA and KPI delivery and escalates issues as needed
  • Meaningful contributor in sales meetings on digital marketing topics (ex.best practice sharing, industry trends). Assist with training sales team on digital marketing services
  • Digital products and platforms knowledge with an eagerness to learn
  • Maximize revenue through consultative sales approach with ability to represent solutions across the full portfolio of tronc's digital solutions
5

Responsibilities For Digital Media Sales Manager Resume

  • Identify customer needs through pre call planning, utilization of marketing resources, competitive analysis, and customer feedback, in order to connect meaningful media solutions across the digital portfolio
  • Analyze market trends and competitive initiatives; identify strategies for increasing market share and product usage
  • Partner with other Digital Sales Managers within Cox Local Solutions (our partnership with Cox Media Group) on the strategy and implementation of initiatives and driving revenue for all of Cox Local Solutions in Kansas
  • Develop strong relationships with internal and external customers
  • Partner with other Digital Sales Managers within Cox Local Solutions (our partnership with Cox Media Group) on the strategy and implementation of initiatives and driving revenue for all of Cox Local Solutions in Oklahoma
  • Flexible and able to adapt to change in a highly dynamic work environment
  • Identify optimization opportunities for digital campaigns, including search marketing (SEO/SEM), targeted display/ video, social media, retargeting, SEO, mobile campaigns and more
6

Responsibilities For Digital Media Sales Representative Resume

  • Serve as a liaison between CMGD and local sales
  • Monitor current digital campaigns and develop and evaluate delivery
  • Able to identify and create unique sales properties and promotions
  • Analyze competitive (local & national) online media marketplace
  • Industry and ad agency contacts a big advantage
7

Responsibilities For Digital Media Sales Consultant Outside Sales Resume

  • Proactively prospect, qualify, grow and maintain accounts
  • Interest and passion for digital trends and how they relate to the media/broadcast industry
  • Use of CRM software (preferably SalesForce.com) to maintain and plan sales pipeline
  • Embrace change with creative and innovative solutions
  • Continuous self-development through formalized CV programs and self-driven research
  • DRUG-FREE TOBACCO-FREE WORKPLACE
  • Understand the digital ecosystem
8

Responsibilities For Senior Account Executive, Digital Media Sales Resume

  • Utilize CRM platforms such as Salesforce.com and other tools to record, track and plan client activity
  • Develop proposals, sales materials and respond to client information requests
  • Fun & flexible workplace
  • PTO and paid holidays
  • Cell phone and mileage allowance
  • Great medical, dental, vision, life insurance & disability coverage
  • Manage, grow, and maintain a named account list in the Midwest Region that consistently attains quarterly revenue goals with a combination of new business and renewals
9

Responsibilities For Digital Media Sales & SE GA Resume

  • Personally build and maintain deep relationships with key advertisers (heavy focus on Midwest agencies but also with brand/clients)
  • Manages and coordinates fulfillment of client advertising orders (e.g., solves problems, develops concepts, monitors quality, ensures that ad copy supports the client’s marketing plans, facilitates communication between client and production). Attends job-related training as well as strategic and/or development meetings with their Local Sales Manager and Digital Media Sales Manager
  • Manages and coordinates communication between the client and the production department during the creation of the client’s digital creative (e.g. solves problems, develops concepts, monitors quality, sometimes writes scripts, ensures that ad copy supports the client’s marketing plans, gathers information regarding what details are needed in the creative, facilitates contact
  • Creates opportunities to serve as a public representative and image builder of Cox in the local community in order to network and develop and maintain the presence of Cox in the community (e.g. promotes and/or attends non-profit events, serves as a member of the Chamber of Commerce and other local councils, becomes a member of the Ad Federation or American Marketing Association
  • Manages and coordinates fulfillment of client advertising orders (e.g., solves problems, develops concepts, monitors quality, ensures that ad copy supports the client’s marketing plans, facilitates communication between client and production). Attends job-related training as well as strategic and/or development meetings with their Local Sales Manager and Digital Media Sales
  • Develop a high level of competency of USA TODAY’s competitive advertising environment and builds knowledge of the clients’ business. Identifies opportunities for new advertising strategies and recommends creative ideas that improve USA TODAY’s competitive position and the bottom line. Represents USA TODAY with knowledge and confidence

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