Corporate Marketing Resume Sample

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Sunny McKenzie
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Work Experience


Corporate Marketing Specialist
01/2016 - PRESENT
Dallas, TX
  • Build a highly capable and engaged team
  • Ensure collaboration of all direct reports along all interfaces
  • Set clear and measurable personal objectives in line with the strategy
  • Develop managerial and functional skills of direct reports
  • Identify future skills needed to equip ourselves for the future
  • Develop and conduct competitive website analysis
  • Review google analytics to look for opportunities to improve SEO
  • Write and edit website content
  • Ability and willingness to abide by Granite’s Code of Conduct on a daily basis
Corporate Marketing Coordinator
01/2013 - 08/2015
Boston, MA
  • History of teamwork and willingness to roll up one’s sleeves to get the job done
  • Overall management of corporate marketing tactics from strategy including brand, position, market leadership material, philanthropic initiatives, tradeshows exposure opportunities and sponsorship activation
  • Overall management of the event/tradeshow function and staff
  • Overall management of all messaging developed for the company and its divisions/markets
  • Responsibility for marketing strategies for all corporate functions including real-estate, legal, human resources, internal training, IT, and the c-suite executives
  • Responsibility for all corporate sponsorships and philanthropic activities
  • Tracking and measuring results from public relations strategies
Corporate Marketing Intern
03/2010 - 11/2012
Dallas, TX
  • Valid driver’s license and ability to drive
  • Make recommendations for local site content and use of site functionality to support the company’s business goals
  • Support the field marketing manager as requested to coordinate and implement programs and strategies to support agents’ personal marketing efforts
  • Interact with regional e-marketing manager assigned to local company to report problems and issues relating to the company’s consumer websites and local Intranet
  • Free delivery on Deliveroo
  • Be an early employee of an exciting startup disrupting the food delivery landscape
  • Have a real impact on the growth and culture of the Dublin office
  • Open, respectful, fun company culture
  • Work with people who love what they do every day

Education


Indiana Wesleyan University - Cleveland Education Center
2004 - 2009
Bachelor's Degree in Marketing

Professional Skills


  • Strong communicator with experience and ability to influence people directly and remotely, and exceptional written/oral and presentation skills
  • Strong communication skills – written and oral including presenting to internal audiences
  • Strong decision-making, business acumen and project management skills
  • Strong communication skills (effective communication of technical issues to non-technical individuals)
  • Excellent research and project coordination skills
  • Excellent verbal and written communication skills to audiences of various levels in the organization (e.g. executive, management, individual contributors)
  • Dynamic personality with excellent presentation skills

How to write Corporate Marketing Resume

Corporate Marketing role is responsible for interpersonal, leadership, microsoft, software, communications, design, marketing, organization, editing, basic.
To write great resume for corporate marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Corporate Marketing Resume

The section contact information is important in your corporate marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Corporate Marketing Resume

The section work experience is an essential part of your corporate marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous corporate marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular corporate marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Corporate Marketing resume experience can include:

  • Good interpersonal skills and ability to communicate effectively with all kids of people
  • Exemplary writing and editing skills with samples of previous work
  • Demonstrated management experience leading team of local and remote employees
  • Survey creation and basic analytical skills
  • Building interfaces for all of our digital properties through Oracle WebCenter Sites, Adobe Experience Manager and/or latest HTML framework
  • Manage, build, and lead a strong team by coaching and developing existing members and closing talent gaps where needed through acquisition of new team members

Education on a Corporate Marketing Resume

Make sure to make education a priority on your corporate marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your corporate marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Corporate Marketing Resume

When listing skills on your corporate marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical corporate marketing skills:

  • Excellent writing and editing skills with a proven ability to create unique and compelling content
  • Solid computer skills, including MS Office, marketing software (Adobe Campaign Management, Salesforce.com & Sitecore, or alike)
  • Demonstrated leadership, strategic-thinking and problem-solving skills
  • Proven marketing and communications execution skills
  • Demonstrated project-management skills
  • Excellent interpersonal skills with the ability to quickly establish credibility and respect

List of Typical Experience For a Corporate Marketing Resume

1

Experience For Corporate Marketing Specialist Resume

  • Excellent project management skills and understanding how to manage the priorities of multiple stakeholders
  • Capable of multi-tasking, prioritizing and managing time effectively
  • Excellent leadership and people management skills, with strengths in people development and creating a fun team environment
  • Demonstrated experience in online marketing strategies including social media, web communication, blogging, social networking, etc
  • Strong, self-motivated leadership qualities with proven track record of cross-functional design and marketing results
  • Competitive and market messaging experience including tracking competitor messaging
2

Experience For VP, Corporate Marketing Resume

  • Experience in creating and coordinating content and Marketing material
  • Experience as a project manager in a marketing department running both traditional and interactive projects
  • Create and execute marketing strategies to support key business objectives while measuring effectiveness
  • Experience with and deep understanding of social media content creation and storytelling
  • Working experience in Marketing, e.g. lead generation or equivalent, preferably in corporate B2B
  • Passion for the customer experience and cutting through the noise, helping connect customers with information that is actionable
  • Marketing, lead generation and/or related equivalent work experience, preferably in corporate B2B
3

Experience For Corporate Marketing Coordinator Resume

  • Manage and lead an experienced global marketing communications team to deliver breakthrough PR across business and trade press
  • Experience using Sitecore or other content management systems is an asset
  • Significant professional experience in a leadership position overseeing a dynamic creative team
  • A proven leader who collaborates, motivates, inspires and drives innovative creative thinking
  • Good at composing a plan and execute the plan with close follow up. Act as project leader for Marcom activities
  • Digital marketing experience in a business environment
4

Experience For Corporate Marketing Manager Resume

  • Develops and presents business cases, for high-level initiatives, for approval, funding and prioritisation
  • · Allocate external resources to ensure campaigns are effective, economical and appropriate for their intended audience
  • Demonstrated senior leadership with at least 10 years in progressive leadership functions
  • Experience with user-centered design methodologies
  • Maintaining an industry media tracking system for overall market messages and any shifts
  • Editing and providing feedback to writers
5

Experience For Corporate Marketing Intern Resume

  • Managing and supporting freelance writers
  • Researching and brainstorming content ideas that are timely, align with our SEO strategy and align with the interests of our target audience
  • Updating and creating meta descriptions, alt tags and title tags on foresters.com
  • Driving our online presence, including website and social media strategies
  • Scheduling and posting of content
  • Assisting with paid promotions and advertising for digital and social media
  • Interfacing with the sales and management teams of all divisions/markets
  • Uploading all Lifenotes blog articles to our wordpress site
  • Working with customer service team to respond to any customer compliants or inquiries
6

Experience For Manager, Corporate Marketing Resume

  • Create both strategic and tactical marketing communications plans to achieve branding, imaging and other key marketing goals. Supervise execution of said plans
  • Develop, define and drive marketing strategy, positioning, and messaging /hierarchy for j2 Global®’s B2B Cloud Connect product lines
  • Define and deploy best practice processes for supporting the broad array of creative requirements from the marketing team including the Brand Studio
  • Support internal teams and business units with marketing services such as creative, writing, event planning, and video
  • Create and distribute our morning “Headlines” email to the company, highlighting relevant key news items from the investing and life insurance industry
  • Invoice processing, tracking and budget forecasting
7

Experience For Corporate Marketing Administrator Resume

  • Attend Ad Planning meetings with Private Brands Marketing & Merchandising teams
  • Create, in partnership with Communications and others, our Optum story messaging platform, building on and aligning to our brand strategy and architecture
  • Capable of defining and driving processes and systems to serve multiple channels including direct sales, distribution and on-line
  • Support Manager, Corporate Marketing with company messaging and content
  • Knowledge of Google Applications including - Google docs, sheets, slides, drive, file sharing, etc
  • Support & Influence the field marketing team’s message, demand generation, and marketing activities
  • Develop messaging, strategy, marketing creative, and tactics to communicate the company’s position as a global leader in secure software and services
  • Drive an industry-leading content marketing program that drives awareness of Splunk, the related business challenges, and how Splunk can help
8

Experience For Director, Corporate Marketing Resume

  • Work with IT/Development teams for build projects, requirements gathering and ongoing maintenance of all websites
  • Assist with creation of brand standards, in-store marketing elements, digital marketing content, digital offers and maintenance of digital assets
  • An analytical thinker who is curious about learning about the marketing funnel and B2B demand generation
  • Write and post content for lead generation and other content marketing initiatives including client retention and faculty communications
  • 3 Marketing expense control and tracking
  • Analyze data from marketing programs, determine insights and develop recommendations to optimize on an ongoing basis
  • Identify opportunities for increasing the efficiency of Marketing department's operations
9

Experience For Senior Director / VP Corporate Marketing Resume

  • Ensures company communication materials meet branding and marketing standards and convey consistent corporate image
  • Involved in weekly editorial meeting for homepage calendar and providing recommendations
  • Vision for marketing technology and data strategy to improve marketing and sales performance
  • Daily management of corporate marketing, sponsorship, and philanthropic budgets
  • Report directly to Execute, Global Marketing
  • Corporate communications and branding
  • Manage and maintain company content database (success stories, testimonials etc.) and the strategy which includes partnering with key stakeholders
  • Proficiency with Marketing Automation (Pardot, Marketo etc.)
  • Marcom execution kickoffs/briefing documents
10

Experience For Global Corporate Marketing Lead Resume

  • Assist the Corporate Marketing Group with local conferences
  • Manage Annual, Corporate Responsibility and similar reports that require branding expertise
  • Natural curiosity and interested in consumer technology. Be THE product knowledge source for corporate and regional marketing team
  • Monitor, measure and report the impact of account based marketing
  • Gain insight from other species teams in best practices in strategic marketing

List of Typical Skills For a Corporate Marketing Resume

1

Skills For Corporate Marketing Specialist Resume

  • Min 2 years’ experience as a marketing manager or 5 years’ experience as marketing coordinator
  • Demonstrated event management experience, including large-scale consumer and technology shows
  • Strong analytical skill set, including use of data analysis tools (Tableau, Excel, Spotfire, SQ)
  • Hone problem solving and communication skills
  • Develop best practices for managing all projects and effectively communicate summary to management
  • Demonstrated ability to be flexible/adaptable in a fast-past, highly dynamic business environment with competing priorities
  • Proven, specific results in developing high-quality work and executing successful promotional marketing and brand experience programs
  • A can-do attitude and ability to effectively collaborate with and motivate internal teams and external partners
  • Working knowledge of and experience in developing communications strategies and briefs
2

Skills For VP, Corporate Marketing Resume

  • Experience working with and influencing senior executives to create marketing programs and advising on best practice
  • Demonstrated leadership planning, preparing, managing and executing company, technology, brand and product launches
  • Experience driving the marketing agenda for an industry-changing technology or innovation
  • Experience summarizing and reporting data from marketing technology and web analytics
  • Experience in creating and developing messaging platforms
  • B2B corporate marketing and communications leadership/management experience including
  • Experience working collaboratively with global sales teams to execute marketing goals
  • Ten or more years of experience leading a technology products or services marketing team
3

Skills For Corporate Marketing Coordinator Resume

  • Experience in publishing, digital marketing or digital media
  • Experience with search advertising, remarketing, web analytics, Google Adwords etc
  • Experience with managing and developing people
  • Strong financial acumen – budgeting, pricing, profitability
  • Strong understanding in one or more of the following areas is required
  • Manage multiple projects at a time. Experiences in developing and managing budgets
  • Relevant Marketing experience, brand and/or product marketing
  • Experience doing high-tech corporate marketing
4

Skills For Corporate Marketing Manager Resume

  • Prioritize and manage marketing budgets in conjunction with Marketing Ops
  • Experience working with and leading project teams
  • Experience with video production and editing is desirable but not required
  • Proven successful social media / digital marketing campaigns from development to execution
  • Ideally two to three years of experience as marketing specialist or similar role
  • Experience managing vendor resources and contracts
  • Three (3) years experience in analytical/quantitative business or marketing models for analysis
5

Skills For Corporate Marketing Intern Resume

  • Experience leading moderately complex initiatives in a corporate environment
  • Passionate about food and sustainability with a strong desire to make a meaningful impact through building a brand rooted in purpose
  • Experience in B2B, B2C or B2B2C marketing
  • Automotive industry experience >5 years in strategic or product marketing, R&D
  • Good overview and understanding of industry/technology trends in automotive
6

Skills For Manager, Corporate Marketing Resume

  • Experience and comfort in working with virtual and international teams
  • Proven, pithy, stand-out writing style specific to the digital medium
  • Experience tracking budgets and SOW's
  • Operational rigor and project management skill building
  • Experience working within a large loyalty program
  • Experience with graphic design software such as Photoshop, InDesign, Illustrator or CorelDraw
  • Abilty to operate in a fast-paced, deadline driven environment
  • Experience with Workfront or similar PM software
  • Walking, sitting, able to left 75 lbs
7

Skills For Corporate Marketing Administrator Resume

  • Understanding in several of the following areas
  • Working with the trading floor staff requires meticulous attention to detail and the ability to “think outside the box” in, an often times, chaotic environment
  • Feeling comfortable with (budget) numbers
  • Support ongoing quarterly newsletters by writing and proofing articles, as well as html coding and placing content within pre-designed template(s)
  • Inspired by constantly learning from the outside world and supporting the application of these insights into cutting edge execution
8

Skills For Director, Corporate Marketing Resume

  • Aware of key cross-company, representing and addressing branding concerns and needs as appropriate
  • Applications: Deep Learning; Machine Vision; Data Analysis; Graph Computing; Artificial Intelligence
  • Project management of a wide variety of digital projects including web, print, video, social media, and anything digital
  • Brings expertise in defining new target markets and value propositions for existing solutions
  • Develop expertise in marketing across all our marketing channels
  • Knowledge of publishing software including, Adobe and Macromedia products
  • Comprehensive marketing knowledge and the ability to apply advanced marketing and communications concepts and best practices
  • Continually review changes to the market, trends and the activities of competitors, adjusting the marketing plan if necessary
9

Skills For Senior Director / VP Corporate Marketing Resume

  • Develop and manage a cohesive web presence and digital marketing capabilities including social media, corporate site, etc
  • Partner with Marketing Ops to develop internal IAS messaging and communication strategies to ensure all employees are updated of key company initiatives, etc
  • The trading floor environment can be a high stress environment that requires quick turnaround and decision making
  • SVP IT Operations & Corporate Marketing, IT Operations & Corporate Marketing Directors
  • Expect weekend and evening work as customer needs dictate
  • We are engaged with a broad market, including automotive, data center, consumer, robotics, biomedical and more
  • Knowledge of marketing and communication tools and methodologies
  • Collaborate with Marketing Managers to develop consistent plan for B2B contributed content
10

Skills For Global Corporate Marketing Lead Resume

  • Work closely with Senior Manager, Communications, ensuring internal communications stream
  • Work closely with Director, Corporate Marketing to ensure consistency with processes, operations, and budget
  • Work in a collaborative environment with business unit marketing initatives and personnel
  • Initiate and manage the technical aspects of online marketing strategies and programs that drive leads and generate awareness for EFI
  • Work closely with senior Marketing executives
  • Translate ideas and concepts into visual representation using multiple design tools and mediums
  • Proactive and responsive; ability to juggle multiple large and complex projects under time pressure and adapt to changing circumstances

List of Typical Responsibilities For a Corporate Marketing Resume

1

Responsibilities For Corporate Marketing Specialist Resume

  • Flexible team player who thrives in environments requiring ability to effectively prioritize and pilot multiple concurrent programs simultaneously
  • Strong interpersonal skills and ability to collaborate
  • Strong human relations, communication, analytic and presentation skills
  • Superior proofreading and grammar skills
  • Additional computer skills: Adobe Acrobat Reader & Microsoft Office
  • Organizational skills; both time and project based
  • Proven project management and project coordination experience
  • Experience in Marketing, specifically in general B2B branding
2

Responsibilities For VP, Corporate Marketing Resume

  • Demonstrated expertise in driving brand awareness and establishing a corporate voice
  • Operate a digital and social media marketing plan that expands the reach and recognition of Splunk and educates the market on Machine Data
  • Track record of design experience for leading / luxury brand
  • People leadership and management experience building high performance, successful teams
  • Support the expression of the value story as told within our Optum Experience Centers and Briefing Program sites and key conferences and events
  • Excellent writing and verbal communications
  • Experience in marketing or communications role
  • Highly skilled across the Microsoft Office suite, with an emphasis on Powerpoint. Understanding of presentation design and color projection
3

Responsibilities For Corporate Marketing Coordinator Resume

  • Agile marketer. Experienced and comfortable working in sprint based content development focused on velocity, iteration and optimization
  • Experience in marketing/sales in the healthcare arena
  • Ideally experience with CRM database and graphic tools
  • Build strong cross-group teaming across marketing functions to drive alignment and consistent, on-time, quality execution
  • Strong analytical capabilities coupled with the ability to identify issues, gather and analyze data, obtain consensus and implement change
4

Responsibilities For Corporate Marketing Manager Resume

  • Communication skill, be able to communicate with external and internal customers and vendors
  • No previous analytics experience necessary
  • Life insurance or finance industry experience is an asset
  • Strong attention to detail with the ability to successfully multitask
  • Highly effective collaborator with cross functional teams both internal and external
  • Graphics design experience, required
5

Responsibilities For Corporate Marketing Intern Resume

  • Previous experience in Graphic Design
  • Develop strategies that align with company priorities and business growth plans
  • Design skill, be able to use Photoshop, Illustrator, CorelDRAW software
  • Demonstrated ability to lead and collaborate across functional teams and businesses
  • People and team leadership experience
6

Responsibilities For Manager, Corporate Marketing Resume

  • Strong Logic and analytic mindset
  • Strong self-starter with a record of success
  • Defining and creating various marketing materials and collateral to be used across multiple media platforms, developing creative concepts for consideration
  • Ensuring alignment of messaging and collateral development with overall corporate branding, story arc, and identity
  • Supporting ongoing media and market analyst relations worldwide, ensuring regular contact with target media outlets
  • Developing and executing marketing plans
  • Collaborating with marketing to design, develop, and launch A/B tests
7

Responsibilities For Corporate Marketing Administrator Resume

  • Compiling information and various inputs to develop both marketing and sales tools
  • Leading and actively participating in product launches and project management
  • Engaging with product marketing team and business owners to develop PR and promotional campaigns
  • Providing measurement and analysis of marketing campaign performance results
  • Managing vendors, including global network of PR agencies, to strategically plan and deliver on PR and social media initiatives within schedule and budget
  • Developing plans to increase brand penetration and advertising projects
  • Understanding of business drivers and ability to produce accurate analyses
8

Responsibilities For Director, Corporate Marketing Resume

  • Manage lead generation programs by selecting content, setting up campaigns in Salesforce and Integrate, tracking progress, and reporting on program performance
  • Facilitates project coordination, including managing timelines, budgets, as well as providing direction to other marketing teams and individuals
  • Support customer learning programs by gathering information and refining processes
  • Responsible for budget development /management supporting IPG’s key corporate marketing activities to include the re-branding of IPG Systems
  • Business marketing, digital marketing, thought leadership, media relations and internal communication teams on large and complex marketing campaigns
  • Manage email marketing programs including the setup and scheduling of email campaigns for lead generation
  • Oversee global event strategy including .conf, industry events, customer briefing center, and internal events
9

Responsibilities For Senior Director / VP Corporate Marketing Resume

  • Manage all corporate communications including executive communications, messaging development, PR and AR
  • Work with content, messaging, and topics that are relevant to customer personas for marketing deliverables and sales tools
  • Develop a transactional marketing and communications function (this is not a strategic marketing role)
  • Assist with execution of B2B demand generation programs including display advertising, lead generation, paid social media, and webinar management
  • Create and maintain reports tracking marketing activity performance
  • Numerous opportunities to interact with all parts of the organization, including presenting to senior management
  • Analytical mindset focused on measuring and tracking results
10

Responsibilities For Global Corporate Marketing Lead Resume

  • Working in marketing, corporate communications, or PR (agency or brand)
  • Initiate tactical planning sessions to facilitate communication and idea exchange between Marketing & Communications and other key corporate stakeholders
  • Serve as Company spokesperson as needed for certain media, analyst and public speaking engagements
  • Daily media monitoring of Foresters Financial media coverage
  • Oversee and coordinate all brand marketing, public relations and product communications activities in Europe, Asia and the Americas
  • Organize and execute all aspects of tradeshow and event programs, from logistics to messaging
  • Development and implementation of the various IPG Product (Brand) strategies to include brand standards development, implementation and monitoring
  • Direct planning and execution for all internal and external national and international product events
  • Develop the annual corporate product marketing strategic plan

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