Content Strategy Resume Sample

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Liza Sawayn
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Work Experience

Director of Content Strategy
11/2017 - PRESENT
New York, NY
  • Work closely with content planning, production and distribution stakeholders to ensure that CS’s multimedia content is engaging, effective and promotes strategic themes
  • Be the key driver to the bank’s content strategy and planning, bringing perspectives, ideas and specific knowledge of multimedia content eco-systems in to the overall communications strategy by establishing an internal innovation “think tank” program to develop the skills and knowledge of internal teams
  • Develop & manage cross-functional/business/regional content teams and create a global multimedia team with the skills that the organization needs to implement the company’s content strategy
  • Underlying level of technical understanding of the digital media landscape, web technologies, frameworks and standards
  • Good knowledge of Social Media and Content Monitoring Systems (Hootsuite, Tweetdeck, TrackMaven)
  • Experience in creating and managing digital content and strategy for an international company with a global presence and localized markets
  • Experience in editing/writing/journalism
  • Background in editorial and content marketing work, preferably in both print and fast-paced, digital environments
Content Strategy Analyst
02/2013 - 06/2017
Boston, MA
  • Regular reporting on key performance indicators and analysis of content success metrics
  • Manage relationships with third-party vendors, including freelancers and agencies. Own the delivery of projects and ensure alignment to tone of voice and reflection of brand
  • Work in lock step with the demand gen team to ensure content supports lead gen goals
  • Support the digital team with SEO optimization of web content and SEM writing
  • Partner with social media, design and web teams to ensure thought leadership content is properly amplified – own that strategy in collaboration with lead marcom manager
  • Coordinate with appropriate department experts to repurpose content for various channels based on campaign goals (i.e., social posts, web banner copy, etc., as needed)
  • Responsible for execution of content from start to finish to fulfill B2B blog strategy, optimized and integrated into demand gen campaigns and BU communication goals
Intern, Content Strategy & Development
09/2007 - 12/2012
New York, NY
  • Several years’ experience in a startup or in a business development function
  • Enjoys working in a team, collaborative and likes a variety of different projects and tasks
  • Produce creative content in long and short form, including blogs, insight guides, infographics, video scripts, POVs, with the ability to make strategic recommendations and devise new formats based on goals
  • Partner with key stakeholders (marketing communications leads and subject matter experts across verticals, such as Financial Services, Insurance, Healthcare, Government) to understand business unit and TU enterprise strategic messaging, and ensure that messages are incorporated into thought leadership content
  • Collaborate with corporate marketing team members on the creation of thought leadership and promotional content, from concept through development to publication or launch
  • Interview and work directly with business leaders to iterate on thought leadership content, including blog posts, insight guides, video scripts/concepts, case studies, infographics, etc
  • Develop and support vertical thought leadership strategies that drive awareness, demand generation, qualified leads and marketing influenced pipeline and revenue


California State University, Fullerton
2001 - 2006
Bachelor's Degree in English

Professional Skills

  • Excellent organizational skills and multi-tasking skills and a proven track record in maintaining deadlines
  • Excellent verbal and written communication skills with strong creative writing skills
  • Proven multi-tasking ability and strong project management skills
  • Strong commercial acumen demonstrated by experience of forecasting and managing full P&L’s as well as budget effectively
  • Excellent written and oral communication skills and the ability to communicate effectively with a broad spectum of roles and titles
  • Strong writing, web, print, social, and verbal communication skills
  • Strong computer skills including proficiency in Microsoft Office (Word, Excel, Access, PowerPoint, Outlook/Calendar)

How to write Content Strategy Resume

Content Strategy role is responsible for content, communications, organizational, business, strategic, microsoft, creative, editing, media, digital.
To write great resume for content strategy job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Content Strategy Resume

The section contact information is important in your content strategy resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Content Strategy Resume

The section work experience is an essential part of your content strategy resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous content strategy responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular content strategy position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Content Strategy resume experience can include:

  • Strong interpersonal skills and demonstrated ability to build positive business relationships and partnerships
  • Strong management, leadership, and mentoring skills
  • Excellent negotiation and relationship building and people management skills
  • Strong story-telling skills
  • Strong project leadership, organizational and time management skills with impeccable attention to detail
  • Excellent storytelling, presentation, and general communications skills

Education on a Content Strategy Resume

Make sure to make education a priority on your content strategy resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your content strategy experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Content Strategy Resume

When listing skills on your content strategy resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical content strategy skills:

  • Exceptional writing and strong editing skills in a global business environment
  • Proven experience in creating customer-focused content from an evidence-base, using the language of the customer
  • A portfolio of useful and delightful content solutions and proven copywriting skills
  • ​4+ years’ experience in a web-based content and design role,preferably in a marketing or agency environment. Prior experience with Jive is required
  • Demonstrated ability to think strategically, innovatively, and creatively using sound business judgment and quantitative skills
  • Have honed your persuasion skills, well thought-out rationales, and a strong point of view

List of Typical Experience For a Content Strategy Resume


Experience For Director of Content Strategy Resume

  • Proven experience in marketing communications management, content strategy, writing, and digital/print publishing
  • Prior experience managing content for corporate websites as well as other digital channels– strategy, editorial and copywriting
  • Accountable for creating a customer-first, data-driven content experience within managed digital experiences
  • Demonstrate a strong understanding of anime content
  • Demonstrated experience using strategy to solve complex problems

Experience For Director, Content Strategy Resume

  • Experience writing, editing and/or leading technology-related content, user-facing content
  • Demonstrated success developing and implementing digital content strategies for large retailer in e-commerce/digital field
  • Experience working with and leveraging Buyer’s Journey and Personas to develop impactful content for each stage of the journey
  • Experience in any combination of: marketing content and communications, product marketing
  • Experienced interactive storyteller; including use of animations, multimedia, and branching narratives
  • Support strategy teams by leading or assisting in priority initiatives
  • Experience building new content engines from the ground-up

Experience For Manager, Content Strategy Resume

  • Collaborate and build solid partnerships with internal teams across design, product, engineering, sales, and other content offices globally
  • Proactively identify opportunities in the existing content library and prioritize new content ideas based on overall Soluto goals
  • Experience developing successful pitches for advertisers
  • Experience in digital content strategy, some in an agency/consulting environment
  • Relevant experience with 3+ years focused on digital marketing/social media/e-commerce/content strategy
  • Strong knowledge and understanding of information architecture in the online space
  • Create metrics and use data to drive decisions which enhance the customer experience
  • Work experience required

Experience For Manager, Digital Content Strategy Resume

  • Experience writing materials with very direct calls to action as well as more strategic brand messaging
  • Experience in campaign tracking across multiple channels
  • Media strategy/internal consulting experience
  • Analytical or strategic experience in advertising, media, finance, or related field
  • Experience with Google Analytics and similar web reporting tools
  • Demonstrated interest in and understanding of the media landscape
  • Non-linear TV/digital media experience
  • Experience in digital, social media and content development; preferably within a global organization

Experience For Content Strategy Lead Resume

  • Full cycle recruiting experience, ideally for creative, design, editorial or journalistic functions
  • Demonstrated understanding of social distribution channels with a technical mindset for the data analytics behind them
  • Manage the creation/production of content that is flexible, agile, on-brand and, most of all, effective at telling Intelex’s story to the EHSQ market
  • Demonstrated successes in designing content strategies to address diverse global audiences
  • Understanding of core marketing competencies including content development, content marketing, digital marketing, branding, marketing tools and processes

Experience For Senior Manager, Content Strategy Resume

  • Implementing and managing the marketing platforms and systems required to manage marketing assets and social content
  • Measuring and analyzing what’s working and what’s not working
  • Setting and aligning editorial strategy so content is compelling across all delivery streams
  • Providing expertise and training to other members of the marketing team on how to develop a holistic communications strategy
  • Understanding of brand marketing and how to build brilliant strategies across multiple networks and platforms
  • Collaborating with internal stakeholders (demand generation, product marketing, partner programs, product owners, etc) to create content and plans

Experience For Associate Director, Content Strategy Resume

  • Creating specifications and providing direction on the type of content required for the target audience
  • Strategizing and improving content delivery and promotion
  • Championing content marketing strategy across the organization
  • Using customer insights and journey mapping to develop content plans
  • Providing oversight of the content marketing platform
  • Optimizing content for SEO/SEM and using knowledge of best practices and tools
  • Working knowledge of marketing automation and programmatic media systems and tools
  • Developing and/ or editing in-product content/ copy consistent with brand voice that engages student users and meaningfully influences student decision-making

Experience For Senior Manager Content Strategy Resume

  • Developing the appropriate voice and tone for student-facing products—principally mobile—to establish immediate rapport and credibility with student users
  • Supporting Delivery team when creating resources for and educating members on best practice, product adoption and utilization strategies
  • Managing a team of 2+ people
  • Working knowledge of CMS platforms – WordPress, Adobe, etc
  • Understanding of digital content development and distribution at a Managerial level

Experience For Senior Director, Content Strategy Resume

  • Understanding of the relationship between development and design
  • Understanding of open source and commercial enterprise software
  • Working knowledge of website content management systems, HTML5, CSS, JavaScript, and PHP
  • Reporting to: Editor in Chief
  • Administrative (managing team tracking grids, scheduling meetings, gathering meeting materials, managing team calendars, etc.)
  • Ensure high quality through copy editing, formatting, SEO-prep, link building, publishing, and amplification of every blog post
  • Lead the development of dynamic storytelling utilizing creative writing, multi-media and graphic elements to tell the most compelling narrative
  • Success in building business-impacting content including blogs, podcasts, ebooks, infographics, and other forms of content

Experience For Content Strategy Analyst Resume

  • Identify growth opportunities through testing programming, publishing techniques, and promotion
  • Serve as the editorial director for major marketing initiatives, establishing plans and overseeing content development that advances business objectives
  • Responsible for the planning and delivery of the digital content system strategy and management of the content including the build and guiding enhancements
  • Drives content direction and strategy through coaching, counseling, and providing higher level direction of design staff
  • Comprehensive knowledge and understanding of marketing technology and marketing automation is required
  • Focus on building communities for various brand audiences including recruits and philanthropic initiatives
  • Forge relationships and programs with Licensing, Disney Store, Publishing and retail partners where relevant
  • Drive SEO traffic through new content development and optimization via organizing and editing site content through Google Analytics and other analytical tools

List of Typical Skills For a Content Strategy Resume


Skills For Director of Content Strategy Resume

  • Outstanding written and oral communication skills; with direct past experience in writing and briefing creative teams
  • Strong storytelling skills with the ability to create powerful narratives around Twitter’s content publishing and monetization products
  • Roles requires very strong communication skills and ability to work well with team members in other locations
  • Solid project management skills with the ability to manage multiple projects simultaneously
  • Exceptional message development and storytelling ability; proven and extensive writing and editing skills within a creative team

Skills For Director, Content Strategy Resume

  • Strong Microsoft Office skills, especially with Microsoft Excel
  • Excellent communication and relationship-building skills essential
  • Acute attention to detail, excellent written and verbal communication skills
  • Mentoring skills for managers and passion for developing others
  • Marketing experience including experience in digital marketing
  • Proven experience in proposing and selling in Content Strategy and related services through aspirational storytelling
  • Leverage digital analytics as a core driver for decision making, investment prioritization and improving the user experience
  • In depth consulting and influencing skills

Skills For Manager, Content Strategy Resume

  • Proven experience in identifying opportunities for business optimization and evaluating those initiatives
  • Relative work experience with 5+ years overseeing and developing content with proven results
  • Experience working with creative and Digital Strategy colleagues to create and sustain a compelling content experience for all target clients
  • · Proven track record in product/solutions marketing with 10+ years’ experience
  • Exceptional writer and communicator with strong grasp of using content to advance brand priorities and key messages
  • In depth analytical and problem solving skills
  • Superior communications ability, with highly developed copyediting skills
  • Willingness to adapt to different tasks and employing a range of skills (administrative, creative, project management)
  • Exceptional Collaborative skills to work across Sales, Content Creation, Engineering and media teams

Skills For Manager, Digital Content Strategy Resume

  • Proven experience in creating different types of content e.g. infographics, blog, article, case studies
  • Proven experience leading a team within the media industry
  • Proven experience overseeing successful original video series
  • Experience working with content management systems to personalize consumer’s digital experience
  • Be able to manage workloads effectively
  • Strong SEO skill set with emphasis on local and technical SEO
  • Proven ability to work with cross-functional teams in support of specific business priorities
  • Impeccable written, presentation and oral communication skills
  • An exceptional writer and oral communicator, including the skills to write in others’ voices and in edit others’ work

Skills For Content Strategy Lead Resume

  • Handle competing and/or tight deadlines, superior organizational skills and attention to detail required
  • Able to lead teams and guide them to work effectively towards objectives
  • Identify high-potential members of the team and ensure they are effectively developed
  • Understanding of digital marketing production processes along with campaign management experience
  • Experience developing and managing high-performing teams, driving collaboration and innovation among staff in a matrixed organization
  • Experience building, executing and optimizing a content strategy
  • Solid understanding of compelling storytelling that resonates with consumers
  • Influence and align all content and messaging, while ensuring content is in line with the Ten-X CRE brand and messaging priorities of the company

Skills For Senior Manager, Content Strategy Resume

  • Thrive at leading the unification of content into one seamless and inspiring experience across verticals, platforms and channels
  • Experience using or administering an enterprise content management system
  • Strong understanding and use of social media for marketing purposes
  • Experience working on interactive features and digital content related to TV programming
  • Experience in a management role overseeing data/analytics teams and/or financial reporting teams, preferably within the media and entertainment landscape

Skills For Associate Director, Content Strategy Resume

  • Management experience overseeing data/analytics teams and/or financial reporting departments within the media and entertainment landscape
  • Multi-channel content planning experience, including web, mobile, social, email, and video
  • Proven creative ability in a body of work showing strategic thought, audience understanding and contextual awareness
  • Experience owning and managing content, strategy or product and/or product strategy and programs within a large, complex global organization
  • Extensive experience managing and growing revenue with a Start-Up mentality
  • Experience working with analytics products including Google Analytics, SiteImprove and MOZ

Skills For Senior Manager Content Strategy Resume

  • A strong passion for storytelling and understanding consumer behavior
  • Experience creating digital content for new and emerging platforms
  • Solid understanding of content and its role in today’s marketing strategies
  • Advanced understanding of Facebook, with demonstrable experience in optimizing content the newsfeed algorithm to maximize organic performance
  • Hands on experience developing marketing materials in various formats (e.g. slides, videos, websites)
  • Work experience developing and managing content strategy
  • Experience in managing content, including video, to improve SEO performance
  • Collaborate and build proven partnerships across demand generation, product marketing, product, engineering and others globally
  • B2B marketing experience related to content marketing and social media

Skills For Senior Director, Content Strategy Resume

  • Deep understanding of the creative process; experience all roles and aspects of content production including print, digital, and broadcast
  • Experience in creating/writing content for Web or other digital media
  • Experience in editing, writing, or content creation and distribution
  • Be skilled in writing clear, concise and grammatically correct copy
  • Experience with link building: research and outreach (white hat practices only)
  • Experience designing digital campaigns

Skills For Content Strategy Analyst Resume

  • Experience building a content strategy framework
  • Knowledge and experience using content management systems, social business tools and related Web applications
  • Experience managing content strategy throughout the entire web concept and development process (agency or client-side)
  • Experience directly managing copywriters and/or other creative team members
  • Experience leading large custom/branded content teams
  • Experience (Digital Sales, Marketing, Agency Business Development)
  • Team Player – Demonstrated ability to consistently collaborate and be hands-on in a team setting
  • Experience in content marketing or content strategy development

List of Typical Responsibilities For a Content Strategy Resume


Responsibilities For Director of Content Strategy Resume

  • Corporate storytelling ability with strong skills in the ideation and development of compelling thought leadership in a variety of formats
  • Superb writing, editing, and presentation skills; ability to adapt to and engage different audiences
  • Set clear objectives for direct reports, cascading effectively down
  • Proven work experience as a content producer
  • Collaborate across multiple teams and regions, as well as effectively manage multiple projects within a high paced environment
  • Lead the content planning process during business planning to drive an integrated customer experience through our content

Responsibilities For Director, Content Strategy Resume

  • Work to develop and execute effective measurement of editorial activities, audience segmenting and targeting
  • Proven ability to understand research reports and distill it into compelling and clear messaging
  • Experience with developing and enforcing workflows and governance for content development and management
  • Experience managing and growing a successful team
  • In strategic marketing and/or agency positions, with content, social, and digital leadership experience, preferably in B2B technology

Responsibilities For Manager, Content Strategy Resume

  • Extensive experience using Adobe Analytics, Chartbeat, Google Analytics, or similar web and video analytics tools
  • Substantial experience and comfort interacting with executives and managers
  • Experience with database structure and queries (including SQL)
  • Lead brainstorms around assigned shows and oversee prioritization and planning of all promotional activity around assigned shows
  • Experience working with branded content and digital editorial
  • Strong organization, multi-tasking abilities and attention to detail
  • Experience with building out content models and taxonomies in Drupal
  • Governance of content creation, editing, publishing, and maintenance, including experience balancing efficiency and quality control

Responsibilities For Manager, Digital Content Strategy Resume

  • Lead a team of specialists from the Content Strategy team with disciplines in Content Strategy, User Experience, and Copywriting
  • Experience as a respected leader in multichannel content creation
  • Proven ability to translate brand personality and product capabilities into content assets that engage customers and increase lead generation/conversion rates
  • Ongoing support of content teams’ initiatives and their ad hoc data requests
  • Managing GEMG’s marketing services business line, including product development and pricing, P/L management, and staff hiring and development
  • Work closely with programming/marketing to determine key messaging, story ideas and opportunities for cross promotion
  • Well-versed in the digital metrics that matter when it comes to measuring and optimizing content performance
  • In brand marketing/advertising

Responsibilities For Content Strategy Lead Resume

  • Serve as lead on Awards submissions project management – maintaining schedules and developing the materials for submission
  • Utilize marketing analytics to measure, track and reassess the team's strategy based on performance of assets and messaging
  • Ensure digital content is stored, managed and tagged appropriately to ensure seamless sharing. Develop content targeting and personalization rules
  • Define corporate marketing writing style guidelines across customer audiences and channels
  • Manage social network communication for Samsung Audio/Video on Samsung SNS developing social campaigns and analysing results
  • Organize and manage your own writing projects while also leading team projects
  • Collaborate with marketing design team to produce image-drien content that’s engaging and on brand

Responsibilities For Senior Manager, Content Strategy Resume

  • Partner with digital marketing colleagues to ensure cohesion across the entire digital marketing ecosystem, from first contact to close and beyond
  • Responsible for developing and/or editing all content for the website
  • Ensures alignment of messaging between segments/products, as well as with the SES Networks positioning strategy
  • Coaches team members to help them design and produce marketing assets and tools that directly support short- and long-term marketing goals
  • Develop content marketing initiatives by leveraging industry and seasonal trends, key brands to drive traffic, engagement, and sales
  • Partners with Design and AVP Marketing in developing Creative briefs

Responsibilities For Associate Director, Content Strategy Resume

  • Train and develop Digital Content strategist and specialists, encouraging learning and innovation and oversee all deliverables
  • Interpret and conduct user research, analytics, benchmarks, and other data helping us or our clients driving their content strategy
  • Define taxonomies and metadata strategies (frameworks for grouping and tagging content)
  • In brand marketing/advertising
  • Managing a team required

Responsibilities For Senior Manager Content Strategy Resume

  • Help evaluate the social media and digital landscape for innovative/new platforms being launched to determine viability for the brand
  • Manage and direct tasks of all editorial staff including editors, writers, freelance staff, bloggers, etc
  • Support team in executing sold programs in partnership with the CIA Production Team as well as the creative groups at the Networks
  • Manage all day-to-day team needs, including
  • Partner with brand teams to produce integrated content plans across the customer journey aligning objectives to content decisions and investment

Responsibilities For Senior Director, Content Strategy Resume

  • Ensure alignment of all core deliverables to the overarching GSK content strategy
  • Design business model and legal terms of strategic partnerships leading to new content offerings integrated in Samsung Smart TV platform
  • Define, socialize, and optimize content related processes and supporting toolsets
  • Development and execution of the vision for Northeastern’s enrollment marketing back-end content strategy
  • Application and stewardship of enrollment driving content strategy best practices across the department
  • Passionate leader who isn’t afraid of constant change, excels at creating new avenues of audience and knows how to deliver substantial results
  • Responsible for SES Networks’ blogs and social media channels (including management of a social media agency)
  • Holds regular training and check-ins with content leaders on various analytics tools

Responsibilities For Content Strategy Analyst Resume

  • Assist in optimization strategies to correct underperforming content
  • Expert familiarity with the digital content landscape and industry, including content distribution strategies and best practices
  • Use data and insights to inform future strategies while communicating findings to all stakeholders
  • Champion new ideas to keep pace with rapidly changing digital environment
  • Knowledge of publishing systems for ecommerce platforms
  • Are willing to work 8-15 hours a week
  • Are capable of working in a team environment or independently

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