Consumer Research Resume Sample

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Kacie Schinner
85000 Coby View,  Phoenix, AZ
+1 (555) 654 7697

Work Experience


Manager, Consumer Research
01/2017 - PRESENT
San Francisco, CA
  • Consumer Research Liaison to assigned business teams
  • Continuously collaborate with Consumer Research & Insights function to provide insights across entire portfolio of enterprise brands and consumer segments
  • External consumer research vendor management, and development of innovative research methodological best practices
  • Experience in marketing analytics, consumer research, or business intelligence
  • Synthesize data and develop meaningful conclusions and predictive insights
  • Experience in working directly with marketing teams and designing, executing, and analyzing primary & secondary data
  • Experience in brand development, innovation & communications testing, and marketing mix analytics
  • Experienced in primary research (qualitative and quantitative) in support of new product development and in communication development and validation
  • Demonstrated understanding of statistical analysis including multivariate methods
Consumer Research Analyst
04/2013 - 10/2016
New York, NY
  • Specialization in at least one of the following research areas: customer segmentation (including ethnographic / behavioral observation), user experience, adaptive discrete choice, brand positioning and communication testing, buyer decision/value modeling
  • Develops ‘thought leadership’ and “go to market strategy” for key categories
  • Participates in client presentations and insight meetings as an extension of the sales team.
  • Proficient in Microsoft office and extremely computer literate
  • Creative and able to adapt quickly to change
  • Position requires strong written and verbal communication skills, as well as strong organization and time management
  • Maintain up-to-date overall knowledge of China’s consumer market across a range of sectors and keep abreast of trends and developments
  • Demonstrates strong analytical and communication skills and excellent presentation skills
Sensory & Consumer Research Analyst
04/2006 - 10/2012
San Francisco, CA
  • Analyze and draw insights from a variety of primary and secondary research sources including; survey data, focus group information, and market metrics. Alongside subscriber metrics and database generated KPI’s
  • Lead report creation, including writing, analysis, chart/table creation in Excel or PowerPoint, Assist or lead writing survey questionnaires, in alignment with key survey writing principles
  • Conduct secondary deck research in partner with internal CRM & Analytics team as well as other available data sources to augment primary research learnings
  • Proactively identify issues and suggests solutions on how to make projects run more smoothly
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Design and implement proprietary qualitative research including focus groups, IDI’s and ethnographies providing detailed reports and actionable recommendations
  • Curiosity and passion for understanding news consumers, especially New York Times readers, within the context of competitive and technological challenges of the media industry

Education


Colorado State University
2001 - 2006
Bachelor's Degree in Something Quantitative Like Statistics

Professional Skills


  • Excellent leadership skills and the ability to apply those skills in cross-functional teams
  • Strong client-facing presentation skills
  • Strong analytical skills and a logical and clear writing style
  • Strong writing skills and ability to synthesize key messages for lay audiences
  • Strong technical and interpersonal skills, team player
  • Excellent written and oral communication skills. Attention to detail
  • Excellent written and oral communication, organizational and customer service skills

How to write Consumer Research Resume

Consumer Research role is responsible for research, retail, organization, reporting, credit, training, integration, database, analysis, design.
To write great resume for consumer research job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Consumer Research Resume

The section contact information is important in your consumer research resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Consumer Research Resume

The section work experience is an essential part of your consumer research resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous consumer research responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular consumer research position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Consumer Research resume experience can include:

  • Effectively manages, coaches and develops the activities of junior consumer research team as necessary. Guides issue and project prioritization
  • Strong analytical skills and ability to interpret data, identify trends and provide relevant and actionable recommendations to research clients
  • Resourceful & able to effectively manage multiple projects
  • Strong project management; managing communication, timelines, defining clear objectives, and delivering key insights on research questions in a timely manner
  • Experience designing, conducting and analysing online, telephone and/or face-to-face surveys
  • Experience delivering consumer insight and influencing clients to execute on research findings

Education on a Consumer Research Resume

Make sure to make education a priority on your consumer research resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your consumer research experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Consumer Research Resume

When listing skills on your consumer research resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical consumer research skills:

  • Ensure customer listening group are conducted effectively (co-create, validate and evaluate)
  • Demonstrated experience managing and leading teams
  • Experience of managing or conducting consumer, shopper or customer and ideally experience of consumer segmentation projects
  • Drive the Industry Research roadmap, prioritizing and deprioritizing strategic themes and projects
  • Proven research experience including design, management of qualitative/quantitative methodologies
  • Applied marketing research experience across the marketing mix, to include positioning, pricing, packaging, promotion and product testing

List of Typical Experience For a Consumer Research Resume

1

Experience For Consumer Research Analyst Resume

  • Analytical, with a passion for deconstructing and reframing questions and an ability to distill disparate datasets into clear and meaningful recommendations
  • To be a neutral independent steward for the CT triangle brand and the CTR brand positioning providing counsel to clients
  • Function as the internal advocate for consumers and for Humana’s understanding of them
  • Influence customer facing businesses to take action in the marketplace based on recommendations from primary research and other sources
  • Manage budget, costs and scheduling for assigned projects. Discuss atypical budget circumstances with manager
  • Contributes to learning outside of defined role on brand team (i.e. cross brand projects, research best practices, etc.)
  • Lead the team in the critical evaluation, understanding and application of new and relevant research techniques, tools and analysis
2

Experience For Manager, Consumer Research Resume

  • Proficiency with Microsoft PowerPoint, Word, Excel, and SPSS
  • Design and manage Nordstrom Innovation Team’s consumer and market research book of work
  • Plan, prioritize, and execute data asset building workstreams in service of future research projects, including scoping new data requests, reviewing data request requirements, and user testing to validate data
  • Build relationships across an organization in order to achieve team objectives
  • Curious, analytical, inquisitive, and naturally fascinated by people – particularly women: how they get dressed, how they live, what they follow, their psychology about makes them feel amazing, and how to introduce new behaviors into their lives
  • Extremely comfortable with spreadsheets – Excel is your best friend
  • As the customer expert provide strategic guidance to key assigned businesses and cross functional teams helping internal clients make more informed business decisions
  • Identify ways to uncover further consumer insight and persuade businesses to pursue
3

Experience For Head of Consumer Research & Insights Resume

  • Lead the development & execution of the annual divisional research plan within allocated budget
  • Identify & integrate sources of information (i.e. consumer trends, online, credit card, real estate databases etc.) with research to improve business results
  • Oversee vendor presentation of findings and facilitate interpretation, discussion of actionable recommendations
  • Continuously network with industry contacts & attend educational conferences/seminars to identify appropriate research techniques & thinking to maintain a competitive edge within industry
  • Demonstrate ethical behavior on all aspects of the job
  • Previous working experience with Canadian Tire as a supplier a definite asset
  • Experience of influencing colleagues or peers through formal and informal means
  • Research experience in retail, financial services, petroleum an asset
4

Experience For Director, Consumer Research Resume

  • Continually assess current methodologies with intent to evolve methodologies when necessary to provide better consumer insight
  • Provide quantitative analysis/interpretation (written and verbal) for assigned projects to support development of high quality consumer products, with guidance from manager. Provide ad hoc analysis, when needed
  • Develop comprehensive questionnaires and research protocols for studies, with input/guidance from manager when needed
  • High level of communication of pertinent study information/details with manager, clients and suppliers as needed
  • Provide strategic guidance to key assigned businesses and cross functional teams
  • Identify opportunities to uncover deep consumer insights to influence actionable business decisions
  • Network with industry contacts & attend educational conferences/seminars to uphold competitive edge within industry
5

Experience For Global Consumer Research Manager Resume

  • Assess current methodologies to evolve methodologies to provide best consumer insights
  • Understand & represent the Canadian Tire brand across all affiliated businesses
  • Working knowledge of research methodologies (discrete choice modeling, usage & attitude, segmentation, brand & market tracking, new product testing, store experience research, customer satisfaction)
  • Experience integrating research & data an asset
  • Understanding of multi-variate statistical techniques (factor analysis, cluster analysis & multiple regression)
  • Be the subject matter expert for consumer, shopper and trade research, providing expert advice and guidance to colleagues across the UK and Ireland
  • Manage the regular consumer research survey and subscriptions to research agencies
  • Conduct analysis and develop intelligence for assigned brands
6

Experience For Innovation Consumer Research Resume

  • High level of commercial awareness to translate insight into actionable recommendations
  • Gather cross-functional leadership input to guide strategies and projects
  • Strong partnership with consumer, brand, shopper, and guest insights teams, as well as other teams (e.g., brand marketing, shopper marketing, FSOP, commercial) to deliver business results based on industry leading research studies and methodologies
  • Strong partnership with Decision Science/Advanced Analytics teams to achieve optimal synergies between advanced analytics and marketing research, delivering insights that the business requires while fully leveraging all existing research/data assets
  • Overall thought leadership and management of the foundational research platforms as a unified knowledge asset. Includes ensuring that overall business needs are being met at the appropriate level investment while also delivering effective vendor management
7

Experience For Chase Institute Consumer Research Manager Resume

  • Provides complete consumer marketing research project support to assigned brands through identification of appropriate research objectives and directing resources in executing projects against same. Leads more strategic, complex research
  • Ensures proper focus and prioritization of consumer marketing research resources against assigned brand needs and helps ensure that the right “team” resources from other functions are brought to bear on brand needs
  • Ensures that marketing conclusions and recommendations for all research conducted are clearly communicated, bringing the research conclusions of studies directly to bear on the marketing issues and opportunities. Shares responsibility with Brand Managers for research-driven recommendations regarding business decisions on individual brands
  • Helps direct the interpretation, use, and implications of consumer, marketplace, competitive and environmental information to improve business decisions and knowledge base for future strategic planning
  • Provides input into the development of new, improved and/or more cost-effective marketing research tools, methods, and processes and provides leadership in bringing this new knowledge to bear on the company’s business and decision making
8

Experience For Sensory & Consumer Research Analyst Resume

  • Build world class consumer research and insights capabilities at Nordstrom
  • Interpret, summarize and link multiple sources of information (e.g., research, financial, business analytics) into compelling materials that effectively communicate insights/strategies and influence decision-making within Nordstrom
  • Develop research methodologies to solve complex or ambiguous business questions
  • Drive research thought leadership and insights that shape strategy and key executive level decisions
  • Collaborate with partners in multiple business units and functions across the company
9

Experience For Senior Manager, Consumer Research & Insights Resume

  • Manage financial aspects and budgets to drive efficiencies and continuous improvement
  • Help drive the future of Nordstrom as a leader of the Corporate Strategy team
  • Strategic expertise in consumer-focused companies/industries (e.g. retail, fashion, consumer products, e-commerce)
  • Collect data, establish facts, assess results, and draw sound conclusions
  • Willingness to be an ambassador for the Nordstrom brand and culture
10

Experience For Manager, Consumer Research & Insights Resume

  • The ability to conduct research and write reports in English to tight deadlines
  • Computer proficient (comprehensive knowledge of Word and Excel and PowerPoint)
  • Learn new software packages quickly
  • High level proficiency with MS Office applications, especially Excel and PowerPoint
  • Design test plan to achieve project objectives within timeline and cost guidelines
  • Partner well with MRD to understand and influence how research needs get met
  • Accountable for ensuring that rigorous and unbiased research is developed executed and reported to clients to help make technology and product development decisions

List of Typical Skills For a Consumer Research Resume

1

Skills For Consumer Research Analyst Resume

  • Responsible for managing the end-to-end consumer research initiatives for relationship partner business teams. This includes serving as a day-to-day liaison to the businesses to appropriately identify core research needs and integration of relevant consumer insights into ongoing business related development activities
  • Strong business skills and familiarity with retail analytics
  • Strong experience with behavioral consumer data, preferably from an internal consumer database
  • Proven ability to build strong relationships with peers, stakeholders, and senior leadership
  • Experience in, Marketing Research, Marketing, Business, Statistics or a related area
  • Experience with Qualtrics or other third party survey hosting/ reporting systems
  • Experience with Qualtrics or other third party survey hosting/reporting systems
  • Experience of analyzing quantitative and qualitative data including third-party data such as ACORN and TGI
2

Skills For Manager, Consumer Research Resume

  • Experience working as an analyst/researcher/financial journalist
  • Experience in data visualization using Infographics and Adobe Suite Applications (After Effects and/or Illustrator)
  • Experience in leading teams
  • Large scale, fast-paced experience in hospitality and/or gaming industry
  • Experience in integrating custom research with Syndicated and Analytics data sets
  • Knowledge of consumers and experience distilling data into insights
3

Skills For Head of Consumer Research & Insights Resume

  • Knowledge of business strategy and experience identifying consumer behavior shifts impact global industries
  • At least one year of managerial experience
  • Proven ability to conduct financial and balance-sheet analysis
  • Discuss and agree on business priorities that requires consumer, shopper or customer (trade) research to help inform actions
  • Experience with survey software such as SurveyMonkey, Qualtrics and/or Confirmit
  • Experience in a qualitative and quantitative research environment
4

Skills For Director, Consumer Research Resume

  • Lead strategic projects for the Consumer Research and Insights team, including project/scope definition, cross-functional team leadership and prioritization
  • Anticipate future business changes and challenges and as a result proactively develop and implement new or revised research priorities
  • Broad based experience with quantitative and qualitative methods and approaches
  • Experience in a market research, data analysis, or statistics
  • Project management experience within research teams
  • Assisting in questionnaire design, checking translation, preparing Showcard, setting quota
  • Following up on report delivery and organizing presentation for research finding
5

Skills For Global Consumer Research Manager Resume

  • Collaborating with brand team to track new brands / campaign and update master tracking file promptly
  • Evaluating research proposals, recommendation and commissioning
  • Checking questionnaire translation, briefing file, Showcard
  • Attending fieldwork briefing, fieldwork observation, quality control and progress update
  • Checking data table on data consistency including source, quality and format
  • Bring state of the art research methodologies that uncover key product and category insights, as well as, foster transformative innovation
  • Participating in the brief discussion with brand tea
  • Requesting for research proposal via tender / bid
6

Skills For Innovation Consumer Research Resume

  • Initiating discussion with brand team for questionnaire input on a quarterly basis
  • Reviewing presentation to ensure research objectives are met
  • Track record in leading high performing teams, including attracting external talent and building teams from the ground up
  • Assists Head of function with developing, communicating and implementing the strategic direction of the Consumer Research and Insights team
  • Adept at developing storylines, presenting information, and communicating across all levels of the organization
  • Monitor the performance of our leading brands and provide the consumer perspective on marketing programs
  • Managing and leading consumer and market research
  • Basic SQL understanding for querying database information
7

Skills For Chase Institute Consumer Research Manager Resume

  • Develop basic market research/product testing techniques (through training and/or independent investigation of industry resources)
  • O Developing complex or industry- approaches to drive the development of broad reaching initiatives
  • Knowledge of all areas of research (including distributed computing, market research and quantitative research)
  • Extensive existing industry contacts
  • Consult with internal clients and colleagues to understand consumer knowledge needs and developing research plans to meet these needs
  • A native Chinese speaker with exceptional written and spoken English and a deep and demonstrable understanding of and interest in Chinese consumer markets
8

Skills For Sensory & Consumer Research Analyst Resume

  • A proactive and confident communicator, able to lead planning and generate ideas
  • Passion for working on a variety of programs and marketplace related challenges
  • Action-oriented and passionate about moving from data and insight to action
  • Contribute/maintains an internal/external network to meet all R&D consumer learning needs across the many categories of C&D business
  • Partner with R&D business leaders to meet/anticipate research needs from exploratory learning to product qualification
9

Skills For Senior Manager, Consumer Research & Insights Resume

  • Knowledge of marketing research principles and practices
  • Familiar with CMS CAHPS Surveying
  • Meet with Guest Service Directors and VP’s of Hotel Operations at each property to gather desired reporting outputs
  • Adapt to shifting demands in the business
  • Track record of thought leadership and collaborative problem solving of complex business issues
  • Support the development of business cases and operational plans by representing the customer’s voice
  • Manage primary research projects with vendors including RFPs, selection & lead design
  • Coach, manage and mentor a high performing team of analysts and researchers
  • Apply your own expertise in quantitative analysis and data mining
10

Skills For Manager, Consumer Research & Insights Resume

  • Partner with our Marketing/Activation team to turn analysis into insight driven stories
  • Run ad-hoc qualitative and quantitative market research projects
  • Brief agencies and work closely with them, but also able to conduct
  • Develop research briefs to guide the external research agency
  • Develop the business case to conduct a consumer research study
  • Liaise with Procurement to engage the research agency
  • Work in conjunction with the agency to efficiently manage the research project
  • Review the finalised research output, identify the key findings and develop commercial, actionable recommendations

List of Typical Responsibilities For a Consumer Research Resume

1

Responsibilities For Consumer Research Analyst Resume

  • One-three (1-3) years’ experience in or market research related field
  • Provide consumer-testing leadership and coaching to team leaders and members
  • Multitask with attention to detail
  • Proficient in MS Office Products, ie: Excel and PowerPoint
  • Marketing/consumer research experience; preferably in a corporate role utilizing a wide variety of quantitative, qualitative and syndicated research methodologies
  • Develop, manage and analyze research studies to evaluate in-market performance of new brands and promotional initiatives
  • Respond to a broad range of questions related to consumer attitudes and behavior from key client groups, including Marketing and senior management, by creating and delivering impactful consumer insights presentations
  • Provide a perspective that effectively integrates consumer sentiment with a solid understanding of business performance
  • Proficient with SPSS software program

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