Brand Finance Manager Resume Sample

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Katharina Balistreri
398 Streich Crest,  Los Angeles,  CA
+1 (555) 318 8784

Work Experience


Brand Finance Manager
04/2018 - PRESENT
Phoenix, AZ
  • Comprehensive business understanding of processes and structure across Brand and Sales organizations within global HQs and markets
  • Brand adidas CtC Pricing team members
  • Brand adidas BU Finance (product) contacts
  • Other Brand adidas CtC teams (primarily Merchandizing)
  • Drive current brand performance processes to unlock deep insights into performance
  • Take learnings from Business Driver Mix and other analyses to action
  • Maintaining brand strategies within an overall Diageo North America portfolio strategy
Senior Manager Brand Finance
09/2014 - 02/2018
Houston, TX
  • Embed strategic thinking and a long term vision creation to improve decision making on short-term investments
  • Build annual plans (12-18 months) within the JUBP and AOP processes
  • Build brand 3-5 year plans, with P&L development
  • A&P investment strategy and prioritization
  • Maturation and export strategies for relevant categories/brands
  • Participation strategy development and maintenance
  • Contract management with third party brand partners
Manager Brand Finance
03/2008 - 07/2014
Detroit, MI
  • Project decision support for major strategic/organization initiatives
  • Strong leadership skills and ability to engage and manage senior stakeholders across the organization
  • Effective communication, presentation, and facilitation skills are essential
  • Demonstrated ability in strategic and financial analysis, driving insights to action, development of models and building presentations
  • Passion for the beverage alcohol industry
  • Strong analytical skills, logic thinking. Good business acumen
  • Qualified accountant such as ACCA, CIMA, CPA, MACPA etc

Education


Towson University
2004 - 2008
Bachelor's Degree in Businesses Administration

Professional Skills


  • Demonstrated coaching and leadership skills in managing and developing teams
  • Strong commercial understanding and advanced accounting skills
  • Strong computer skills including MS Excel, Word and Access
  • Excellent communication skills are essential, particularly in regard to presenting the results to senior management
  • Possess strong communication and social skills having had frequent interaction with senior management and other professionals, both Finance and non-Finance
  • Strong analytical skills and knowledge in ERP systems
  • More than ten years experience of posting qualification experience in financial & management accounting

How to write Brand Finance Manager Resume

Brand Finance Manager role is responsible for finance, analytical, retail, credit, training, integration, accounting, reporting, modeling, events.
To write great resume for brand finance manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Brand Finance Manager Resume

The section contact information is important in your brand finance manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Brand Finance Manager Resume

The section work experience is an essential part of your brand finance manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand finance manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand finance manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Brand Finance Manager resume experience can include:

  • Proven ability to develop strong relationships and partnerships with internal customers, peers and effectively manage those relationships
  • SAP experience essential and experience with Bison and IPT is desirable
  • Prioritize multiple requests with conflicting deadlines while meeting day-to-day needs
  • Establish stronger controls on processes with Marketing, Sales and Supply Chain teams for Displays/PPKs, Banded Value Packs and Permanent Merchandising
  • Develop strong understanding of all brand / category / customer trade investment strategies
  • Support implementation of strategic group initiatives for CTC Consumer Experience and within Brand & Sales Finance

Education on a Brand Finance Manager Resume

Make sure to make education a priority on your brand finance manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand finance manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Brand Finance Manager Resume

When listing skills on your brand finance manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical brand finance manager skills:

  • A self-starter with enthusiasm, with good problem solving and analytical skills
  • Demonstrated ability to work effectively with business partners
  • Previous working experience in consumer goods or retail industry
  • Leading Business Planning/LRP and LBE processes, Full P&L consolidation and reporting (package preparation, systems input, commentaries)
  • Experience in (marketing) controlling and finance business partnering
  • Thorough understanding of available data and experience in setup of standard reporting solutions

List of Typical Experience For a Brand Finance Manager Resume

1

Experience For Senior Manager Brand Finance Resume

  • Actively participate in monthly consensus meeting on items such as volume, trade, and advertising and promotional spending
  • Partner with Pricing Management team in further roll-out and implementation of value-based pricing process across additional product types, BUs and markets
  • Particular focus on Product Margin with cost management of existing and new product launch COGS, Royalties, E&O and Cost of Sales Variances
  • Ensure Value Based Pricing becomes a fundamental part of the Finance community – in particular Corporate Performance Management departments
  • Maintain overview of dedicated SC budgets, actuals and forecasting: Sales, Promo, CPR, Medical, Market Access
  • Manage cost control and participate in budget meetings with departmental managers
2

Experience For Senior Manager, Brand Finance, Reebok Resume

  • Provide assistance to senior management of department on projects, particularly cost efficiencies savings projects, and presentations as necessary
  • Partner with International Finance & Marketing teams to bridge processes on new product launches and evaluate financial impact to the US P&L. Includes cost management of product catalog decisions and the Add/Delete process
  • Seek alignment with Reebok Brand Finance team for transfer and implementation of process and framework into Reebok
  • Significantly contribute to horizontal alignment of value driver definition for product types across BUs to ensure consistent value communication to end-consumer
  • Lead medium sized projects and/or actively participate in projects from finance side
  • Humira LEx training, new users requests, monitoring of Roadmap status, BCF processing, cooperation with Brand Team leaders to ensure that new products are available for a timely launch
  • Develop team/staff by recruiting, selecting, orienting, and training employees; includes developing personal growth opportunities for both staff and self, providing timely feedback, and mentoring to the wider organization
  • Lead the preparation and compilation of the annual operating plan (AOP) and strategic plan for assigned component of the P&L
3

Experience For Manager Brand Finance Resume

  • Update the monthly forecast for assigned function based on business changes. Actively communicate changes to business partners by providing specific, actionable and forward-looking commentary on the various changes as well as guidance on potential risk
  • Lead month-end/quarter-end close activities to ensure completion of assigned tasks, including identification and resolution of unusual items and issues in a timely manner
  • Provide comprehensive financial analysis and models for various requests depending on the assigned function (product development, customer analysis, competitive analysis, pricing, etc.)
  • Proven ability to self-motivate in a fast-paced environment, ability to deal with ambiguity, change and a dynamic business environment
  • Provide FP&A support as needed both within business Segment and to Corporate
  • Provide M&A team support as needed. Including financial modeling, presentation of information to leadership, and assist in leading integration of business teams
4

Experience For Finance Brand Manager Immunology Resume

  • Lead monthly forecast (and performance review process and Lead the ANZ Profit Review Meeting, providing consolidated ANZ view of the numbers and understanding key drivers of performance and articulating these clearly to key stakeholders
  • Lead annual Plan process from P&L perspective, ensuring cross-functional process is optimised, timelines clearly set and communicated, ensuring Brand plans align with Channel Plans and any gaps / differences are resolved
  • Build strong / effective relationships across ANZ commercial functions (Sales, Brand Marketing, and Customer Marketing) to ensure effective forecast / planning processes are delivered and timely action is taken on key commercial decisions
  • Manage the communication of ANZ results to the ANZ Marketing Team, ensuring appropriate materials is created to track monthly P&L results / trends and monthly forecast changes and issues
  • High computer skills and the ability to learn quickly and learn new systems and processes
  • Extensive experience within the industry
5

Experience For Jeep Brand Finance Manager Resume

  • Ensure team work closely with Sales Finance teams to ensure commercial brand plans are consistent and complementary to the business
  • Accurate and insightful reporting on a periodic basis, continual raising of awareness of financial performance across the team, ensuring plans are in place to deliver and where possible exceed budget commitments
  • Protect the business by ensuring a high level of financial governance and control across all brand related investment (Advertising & Promotions and capital spend), including the A&P forecast for your brand
  • Identify and provide detailed and thorough explanations for variances between actual results versus forecast and prior year
  • Prepare monthly internal reporting and compile key metrics for senior management in order to help management make financial decisions
  • Creation of a robust brand business plan through strategic plan process
  • Production of business cases, ensuring they are robustly modelled, challenged; to ensure delivery of value ambition, and financially appraised in line with internal guidelines
6

Experience For Finance Manager Brand Marketing Resume

  • Effectively communicate with all relevant business functions and ensure link with business processes, both in year and for the following years (i.e. financial planning, benefit tracking, capital tracking)
  • Actionable insight regarding the key drivers of commercial performance with focus on internal and external market considerations
  • Produce analysis of A&P and commercial activity to identify learnings, understand ROI, and inform the commercial plan & forecast
  • Manage the preparation of the brands annual budget and report to management on variances from the established budget
  • Partner with business leaders to provide financial guidance and support in the areas of franchisee renewals, disputes (collection and audit matters), achieving budget targets and monitoring revenue and profitability trends
7

Experience For Senior Brand Finance Manager Resume

  • Prepare and review monthly brand actual results for accuracy and consistency with generally accepted accounting principles
  • Drive process improvements to renewal deal process and technology
  • Partner with brand personnel to identify all trends, initiatives, non-recurring activities, and other events and ensure all of these items are properly reflected in the monthly income statement and expense forecasts
  • Prepare and review the monthly forecasts for specific brands through discussions with brand personnel and review of actual results
  • Determine and prepare journal entries for accruals through review of the monthly income statement and discussions with brand personnel
  • Review requests for expenditures, ensure they are included in the forecast, are reasonable from a business perspective, and have the proper general ledger account coding
  • Assist business unit with Asset Funding requests and approval as needed
8

Experience For Manager, Global Brand Finance, MAC & ADF Resume

  • Perform headcount/payroll variance analysis and reconcile headcount to Hyperion Planning
  • Identify and implement operational efficiencies and improvements to the internal control structure on an on-going basis (both process flow and system operations)
  • Perform quantitative and financial modeling for ad-hoc projects
  • Drive the development of consumer-centric processes and analytical tools and the implementation of the same into the regular planning process and its execution in the BUs, B&S Finance and the markets
  • Quantify financial benefits of value-based pricing implementation through impact assessments
  • SG&A Expense Monitoring
  • Constantly seek for possibilities to simplify process and improve financial outcome
9

Experience For Manager, FP&A, Finance, Gap Online, Gap Brand Resume

  • CA/CPA- Qualified Accountant
  • Maximize Brand P&L
  • PTP Payment Run
  • Provide outstanding level of finance business partnering to the ANZ Area Finance Director and ANZ Marketing Director and Managers around Brand P&L’s and all associated issues, ensuring NPI business cases are robustly created, brand performance evolution is tracked and well understood and financial modelling support provided for key shifts in brand strategy

List of Typical Skills For a Brand Finance Manager Resume

1

Skills For Senior Manager Brand Finance Resume

  • Best in class project management and organizational skills
  • Experience in Finance/Accounting
  • Related analytical and reporting experience
  • Familiarity with general ledger accounting systems and consolidation systems, preferably Oracle and/or Hyperion
  • A love affair with Excel and a strong understanding of Powerpoint and Hyperion
  • Function Expertise: 5-8 years of experience
  • Experience in FMCG or comparable industry is an advantage
2

Skills For Senior Manager, Brand Finance, Reebok Resume

  • Experience in Finance
  • Experience working in finance, collaborating with a business function
  • Strong academic background, with a focus in finance/accounting
  • Challenging environment with the best employees to create and market game changing innovations
  • Articulates basic understanding of accounting principles, including relationship between balance sheet, P&L and cash flow
  • Excited about working in a dynamic and rapidly changing environment
  • Comprehensive business understanding combined with a deep understanding of financial processes and structures
  • Optimizes systems and creatively obtains necessary data outside of standard reporting
3

Skills For Manager Brand Finance Resume

  • Understands basic financial analysis concepts and terms, P&L management, and capital planning
  • Fast development, international career opportunities and the possibility to learn something new every day
  • Modern and colourful office, close to Heidelberg Main Station, surrounded by restaurants, parks and sporting grounds
  • RCE process/Capital reporting, TP co-ordination
  • Contribute to development of strategic plans for all Brands within the Fine Writing Division
  • Love getting stuck into detail and data integrity
  • Coach one Sr. Financial Analyst and teach Brand teams accounting concepts
  • Clearly translate and articulate financials between operational non-finance audience and finance teams (accounting and tax)
4

Skills For Finance Brand Manager Immunology Resume

  • Identify issues and involve others as needed to resolve issues
  • Participates in cross-functional teams to drive improvements
  • Understands different components of Cost of Sales and uses concepts in the appropriate business context
  • Explains the product margin in an accurate manner
  • Identifies & collects the inputs needed to prepare the different types of budgets / forecasts (e.g. sales and Demand Planning forecasts, launches, customer dynamics, Marketing Plans, FX, capital initiatives, etc.)
  • Be the key contact for the brand marketing team leadership, leading on business cases, planning and forecasting
  • Make sure we’re making the right decisions on where we spend our money and what return it is driving
  • Make sure our reporting is best in class through automation and calling out the key trends, decisions and trade-offs to be made
5

Skills For Jeep Brand Finance Manager Resume

  • Develops detailed bottom-up budgets and documents assumptions for subject line items
  • Proactive Business Partner- Basic: Seeks to understand company products, customers, market place, business drivers and overall strategy
  • Partner with our Media, Creative, PR, Social and Market Research teams
  • Drive improvements and change to make sure we’re at the front of the field
  • Exposure: Finance / Business Analysis / Product Creation / Portfolio & Project Management
  • Open and international culture with colleagues from all over the world
  • Workplace flexibility e.g. home office days, sabbaticals
6

Skills For Finance Manager Brand Marketing Resume

  • Free softdrinks & coffee
  • Month end co-ordination and checks from Commercial Affiliate perf. Perspective
  • G&A expenses management support (GM, Finance, Admin
  • S&OP package preparation (shared responsibility
  • Balance sheet details maintenance, commentaries, DSO calculation
  • Work closely with and support the FP&A team with analytics and financial information generated from Company systems
  • Identify and/or lead growth and/or profitability improvement initiatives in the individual GBTs
  • Control of brand marketing related budgets & expenses for Fine Writing globally. Provide input to regions regarding NPD forecasts. Review and challenge regional brand and category P&Ls
7

Skills For Senior Brand Finance Manager Resume

  • Contribute analysis and input to the creation of productivity projects, make vs buy analyses and best cost initiatives and drive delivery of any such initiatives. Be passionate about delivering a better pen at best cost
  • Know your way around a forecast process and how to put together a business case
  • Audit Assistance: Internal & External
  • Vlog Customer Credit Limit Reviews
  • Sales Reporting (for incentives) Compile, analyse and monitor sales data quarterly for product specialist incentives/bonuses, product sales analysis/region sales analysis
  • DSV: New Customer Approval
8

Skills For Manager, Global Brand Finance, MAC & ADF Resume

  • Coach & support the development of the commercial team’s financial capability where appropriate, to ensure the financial delivery of the commercial plan
  • Engage and influence across a range of business functions, and at senior levels
  • Take the initiative to deliver business solutions and provide thought leadership
  • Lead medium to large sized projects related to Global Retail Concepts, implement findings and ensure sustainability of achievements. Participate in (international) project teams on demand
  • Develop & manage – in close collaboration with Sales Finance - standardized reporting and perform ad hoc analysis within the area of Global Retail Concepts (e.g. new pilot store openings, sourcing of fixtures and fittings, KPI-tracking, store P&L etc.)
  • Manage cost centers / internal orders and support cost center managers in financial tasks (e.g. budgeting/forecasting/actual-tracking (OOH, MWB and CAPEX), investment and recruitment requests, cost recharges, etc.)
  • Drive consistency in terms of cost center management across Concepts-to-Consumer
  • Partner with the global CtC Merchandising team and support the management in their daily decision-making and target achievement process with the underlying goal to drive the strategic goals of the company and department
  • Enable fact-based decision - from range planning to the sales phase in the Markets (End-to-End) - by creating transparency on the performance of the global and Market product portfolio across Business Units, Markets, Distribution channels etc
9

Skills For Manager, FP&A, Finance, Gap Online, Gap Brand Resume

  • Coordinate the seasonal adidas Range Planning process, incl. calendar management, tool maintenance, related analytics & reporting and facilitation of meetings
  • Drive continuous improvement of adidas Range Planning by optimizing process, tools / systems and communication across teams
  • Create new and improved working methods for entire processes and systems in order to present a fair and reliable overall finance and business process
  • Lead medium- large sized projects, implement the findings and ensure sustainability of achievements. Participate in (international) project teams on demand
  • Design, develop and implement state of the art analytic tools that support the goal of the Merchandising department, incl. articles targets by category by channel, phasing parameters, price band & segmentation guidelines and special usage targets
  • Previous experience working with a marketing and or brand P&L
  • Extensive experience in financial analysis and business modelling
  • Provide insight to your brand leadership team on commercial and total business unit performance, including analysis against budget, forecast and prior year
10

Skills For Manager, FP&A, Finance, Gap Outlet, Gap Brand Resume

  • Demonstrated ability to work across multiple departments to complete a project or resolve an organizational challenge
  • Support the forecasting and budgeting process ensuring a robust, deliverable plan with clear risks & opportunities identified
  • Support and challenge category assumptions in analyzing and implementing business growth opportunities
  • Comprehensive business understanding of processes and structure of the article creation process
  • Close collaboration in the month end with respect to review of monthly results to support P&L clearance by Control and Reporting team
  • A&P reporting/accruals for Australia and New Zealand
  • Prepare timely and accurate brand/category plans, forecasts and strategic views
  • Own and understand all aspects of the commercial P&L
  • Maintain positive and proactive interaction with all stakeholders to ensure ongoing, effective two-way working relationships for exchange of quality financial information

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